Biznology

APRIL 25, 2014

'Building your personal brand takes a lot of hard work and dedication. One of the most difficult aspects, and yet perhaps the most important in this digital age, is increasing your online visibility. Once you have your website and blog in place, your next step is to direct people toward them. What good are they if no one is reading? To lead people back to your website, you must first step outside your comfort zone and visit with other blogs and websites within your particular industry and niche.

Ideal Customer Profiles 142

Ideal Customer Profiles CAN-SPAM User-Generated Content Internet Marketing 142

Convince & Convert

APRIL 25, 2014

'Tweetable Moments Too many marketers these days are like T-rexes, with little, tiny arms. jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site.

Communities 135

Communities Skype Social Media Social Networks 135

Crimson Marketing

APRIL 25, 2014

'Obama wins historic US election, but this ad placement is questionable. #BadMarketing (Financial Post). The post #BADMarketing from All Detergent appeared first on Crimson Marketing.

Ads 109

Ads Marketing 109

SugarCRM

APRIL 25, 2014

'[one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. [one_half_last valign="middle"]. [frame style="none"] [/frame]. [/one_half_last]. [divider style="simple"]. Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.

Lead Generation 88

Lead Generation Generation Advertising Agencies Marketing Qualified Leads 88

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Hinge Marketing

APRIL 25, 2014

'The increasing ease of remote work is changing workplaces everywhere. Sometimes, the change isn’t even conscious: many professional services firms have embraced remote work without actually realizing it. By being more deliberate about it, firms have a major opportunity to be more effective. The brain at work. Recently, I read Remote by 37Signals.

Work Management 65

Work Management Marketing Management Linkedin Press 65

Adobe Experience Cloud Blog

APRIL 25, 2014

'Author: Maggie Jones Today, I’d like to share some breaking news from the Bureau of Obviousness: marketers have a lot on their plates. Regardless of what kind of marketing you do, or the size of your team, or the annual revenue of your company, you’ve probably learned to multi-task in your sleep. And when you step back to look at your entire team’s activities, it’s even crazier — between scheduling email sends, balancing PPC budgets, launching social campaigns, and cranking out content, k

Planning 104

Planning Marketing Automation Services Budget Programs Marketo 104

Hubspot

APRIL 25, 2014

'If you''ve ever joined a hashtag conversation on Twitter during a popular conference, webinar, TV show, sporting event, etc., you''ve probably noticed that when the hashtag starts trending, the stream is infiltrated by spammers. This happened a couple days ago when HubSpot hosted the World''s Largest Webinar: Social Media Secrets (#WLW14). WHAT DOES IT EVEN MEAN?

Twitter 57

Twitter Trends CAN-SPAM Hubspot 57

SnapApp

APRIL 25, 2014

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office. ——————————————————————————————————.

Buyer's Journey 48

Buyer's Journey Eloqua Microsite B2B 48

Hubspot

APRIL 25, 2014

'This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. It’s been a bumpy few weeks at Google. First the search giant missed on earnings and the stock took a hit. Then Business Insider said Google is weak in search and weak in mobile. Then the guy who runs marketing for Google Glass found himself fending off a blast of bad publicity from people like Robert Scoble (once a huge evangelist for Glass) who say Google has done a

Google 56

Google Youtube Mobile Advertising Facebook 56

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Vidyard

APRIL 25, 2014

Marketing Automation is critically important for organizations that use the technology, but it’s important to remember that real results are not immediate and can’t be expected overnight. Heinz Marketing and OnTarget Consulting conducted a 2014 Marketing Automation Effectiveness and Performance Survey in March of this year and we developed an infographic to share the results.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Paid Search Agency 50

Hubspot

APRIL 25, 2014

'As you start to get more heavily into email marketing you may start to hear about dedicated IPs. To understand dedicated IPs and decide if you need one, you first need to know a bit about email deliverability and sender reputation. An email''s deliverability depends largely on the reputation of the IP address that sends it. If you are sending from an IP address with a spic-and-span reputation, your emails are more likely to make it in front of the eyes of your subscribers.

Email Marketing 54

Email Marketing Deliverability Hubspot Paid Search Agency 54

Hubspot

APRIL 25, 2014

'Looking for a job is tough -- especially in marketing. The industry has been changing at lightning speeds, and it''s showing no sign of letting up. Technology continues to shape how we strategize and execute our marketing, and job seekers need to stay on top of those trends in addition to mastering all of the other key traits of a successful content marketer.

Content Marketing 59

Content Marketing Inbound Marketing SEO Content 59