markempa

JUNE 9, 2014

'Tweet Content marketing can be an effective tactic for lead generation as customers look to your brand as an authority in the marketplace delivering relevant information that is useful to their needs. In today’s B2B Lead Roundtable Blog post, we’ll look at two tips on transforming your content marketing strategy from Shelby Britton, Senior Product Marketing Manager, Adobe, who presented at MarketingSherpa Lead Gen Summit 2013.

Lead Generation 242

Lead Generation Sales Qualified Leads Lead Gen Lead Scoring 242

The Point

JUNE 9, 2014

'Effective email copy is not like a letter to your grandma; unless, that is, you’re asking Grandma to sponsor you for the 5K Fun Run at the park. A good email campaign isn’t designed to make people feel warm and fuzzy about you, your company or your product, or generate awareness, or promote your brand. Good email copy does one thing – it generates a response.

Copywriting 191

Copywriting Urgency Marketing Paid Search Agency Act-On 191

KoMarketing Associates

JUNE 9, 2014

'I’ll never forget the morning I came into the office and announced that, according to BuzzFeed, I was supposed to be living in Paris. “Portland, Oregon,” said one of my colleagues. “Shanghai,” said another. We started cracking up because, though it was early (like, prior to 8:00 am), all three of us had already found the time to take BuzzFeed’s What City Should You Actually Live In?

Content Marketing 179

Content Marketing Content B2B Marketing Trust Marketing 179

Chris Koch

JUNE 9, 2014

'I have two attributes that set me up for conflict with my current colleagues at SAP. First, I worked in small companies for my entire career leading up to 2012, when I joined SAP, which is a huge company, and like any huge company, has its share of bureaucracy that was absent from my previous workplaces. Second, I spent most of my career as a journalist, which trained me to be vigilant about whether what people say is what they really mean – especially when it comes to marketing, which is the f

Distribution 154

Distribution Training Opinions Trust Marketing 154

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Biznology

JUNE 9, 2014

'I was sitting there quietly in this meeting with a dozen other people, all trying to figure out why this company couldn’t roll out the expensive marketing automation suite that they bought. It’s a large company, so there was a lot to discuss. There seemed to be lots of reasons for them to go slowly. No matter where the conversation led, there was another problem that this rollout would cause, and the group labored to come up with solutions for each one.

Marketing Automation Services 142

Marketing Automation Services Paid Search Agency Marketing Automation Automation 142

SugarCRM

JUNE 9, 2014

'The post Marketing Automation for Small Businesses appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

Small Business Marketing 85

Small Business Marketing Marketing Automation Automation Business 85

Hinge Marketing

JUNE 9, 2014

'What is the best way for an expert to develop their personal brand? That’s the question we sought to answer in our most recent study of Visible Experts℠ You can download a free copy of the research here. This research is part of a larger study on high visibility experts to be released separately. The overall study looks at both sides of the equation, clients who engage these high profile experts and the experts themselves.

Research 72

Research Ad Building Brand Identity Branding 72

Hubspot

JUNE 9, 2014

'A marketer’s job is always changing, whether it’s keeping up with new trends and technology, or simply altering a strategy to grow with your company. Native advertising is the current “it” tactic, and as publishers are deciding the best ways monetize in an increasingly digital world, marketers like myself are figuring out how to take advantage of this great new opportunity.

Cost per Lead 57

Cost per Lead Top of Funnel Advertisements Advertising 57

JotForm

JUNE 9, 2014

A well presented Curriculum Vitae is a piece of personal marketing and self-branding. In its best form it sheds a bright light upon you and helps you win the sympathies of your potential employer or important client. Remember, at first they don’t see you nor talk to you. It all starts with the.

Template 60

Template Personalization Brand Identity Branding 60

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Vidyard

JUNE 9, 2014

I know video is not actually part of our genetic code, but why does video resonate so well as a communication tool? Well, it may not be genetic, but it is part of the human evolutionary story. Since the dawn of recorded history (or somewhere close to that), we have used visuals as a storytelling tool. Take the drawings from the Lascaux Caves in southwestern France, for example.

Press 50

Press Video Marketing Storytelling Google 50

Hubspot

JUNE 9, 2014

'I’m calling you out, my fellow content creators. Just admit it: You’ve been juicin’ When they induct you into the Content Hall of Fame, there will be a big, fat asterisk next to your name, indicating that you were suspected of using (dramatic pause) performance-enhancing drugs (gasp!). But don’t worry my friends, you’ll be in good company.

Creativity 61

Creativity Content Case Studies Paid Search Agency 61