CMSWire

APRIL 1, 2024

How to use guardrails and governance to ensure you don’t get burnt when using generative AI in marketing. Continue reading.

Marketing AI 109

Marketing AI Generation Marketing Ethics 109

Trade Press Services

APRIL 1, 2024

Businesses that can attract, develop, and retain great employees have a distinct advantage in today’s competitive business environment. As such, when organizations invest in their workforces, they also invest in business growth. Building and fostering an employee-centric workplace can create dramatic and wide-reaching benefits for the company. These impacts include increased productivity, enhanced employee engagement, high-quality talent, reduced turnover, and a strong bottom line.

Work Management 100

Work Management Business Marketing Management Thought Leadership 100

CMSWire

APRIL 1, 2024

Explore how subscription models and AI solutions are reshaping retail strategies for improved profitability and customer satisfaction. Continue reading.

Customer Satisfaction 113

Customer Satisfaction Marketing & Strategy Marketing Strategy Marketing 113

Top Rank Marketing

APRIL 1, 2024

If your organization has been publishing content for many years, chances are your website has more content than you can keep track of. This makes managing a content strategy harder than it needs to be. When you don’t know what content already exists — or the quality of that content — any efforts to create new content may actually work against your overall search performance.

SEO 92

SEO Content Keywords Analysis 92

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

CMSWire

APRIL 1, 2024

There are serious flaws in a marketing approach that relies solely on cookies tracking. Continue reading.

Marketing 118

Marketing Google 118

Huptech Web

APRIL 1, 2024

The buyer journey experience doesn’t end when the customer clicks Order Now. It’s an ongoing cycle fueled by delivering the best experience to all your customers. Here’s how it goes; Customers search for the best deals online. They discover your brand. Explore your store. They find products they love. Make purchases. Orders arrive on time.

Order 52

Order Optimization Loyalty Lead Scoring 52

Hubspot

APRIL 1, 2024

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. This week's installment comes from Repvue's Founder and CEO, Ryan Walsh. Want more content like this? Subscribe to our newsletter. Ask any salesperson if they get enough inbound leads. You can bet their answer will be “no.” It won’t matter who they work for or what industry they’re in.

Ideal Customer Profiles 56

Ideal Customer Profiles Lead Ranking Lead Scoring Leads 56

Valasys

APRIL 1, 2024

Supply chains in the world are going through the difficulties, e.g. the notions of port congestion or material shortage impedes the process and unpredictable weather substantially complicates the supply chains deployment. As competition stiffens in this wide area, companies now resort to artificial intelligence (AI) for solutions. Cutting Costs and Boosting Efficiency Cost savings and efficiency improvements constitute just one factor in the adoption of AI in the supply chains, with they being t

Forecasting 40

Forecasting Case Study Case Studies Efficiency 40

Binary Demand

APRIL 1, 2024

[ps2id id=’introduction’ target=”/]B2B marketers face a multitude of challenges that demand innovative solutions and strategic foresight. From navigating complex buying journeys to maximizing limited resources and staying abreast of evolving technologies, the landscape is rife with obstacles that can hinder success. We will delve into the long retained B2B marketing challenges , exploring the nuances of each obstacle with corresponding actionable insights and strategies to lear

B2B Marketing 98

B2B Marketing Planning Work Management Marketing Management 98

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Martech

APRIL 1, 2024

Left to right: Jayson Dubin, CEO, Playwire; Julie Piskin, head of global partner program, Roblox; Pete Basgen, director and global lead, gaming & esports, Wavemaker; Paul Chenier, EVP global sales, Playwire at IAB PlayFronts. Image: IAB. “We’ve been trying to compete for media dollars by talking about how gaming is mass entertainment for playing the ‘scale’ card,” said IAB’s vice president, Experience Center Zoe Soon, at IAB PlayFronts this week.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Mobile Advertising Work Management 101

Tiecas

APRIL 1, 2024

The challenges of B2B industrial marketing are unique and can frustrate even the most seasoned marketers. From complex sales cycles to niche audiences, understanding the hurdles facing manufacturers and industrial companies is the first step toward developing effective marketing strategies. To get a good overview of these hurdles and challenges, check out our post, “Struggling with B2B Industrial Marketing?

B2B Marketing 88

B2B Marketing Buyer Personas B2B Thought Leadership Work Management 88

Martech

APRIL 1, 2024

Events play a crucial role in fostering connections and driving growth in B2B marketing. However, traditional methods of measuring event success often fall short. Enter event-led growth (ELG) — a transformative strategy focused on win rates rather than mere attendance. This article tackles the limitations of traditional event metrics and how ELG is revolutionizing B2B marketing events.

Marketing & Strategy 99

Marketing & Strategy B2B Work Management Curation 99

FunnelEnvy

APRIL 1, 2024

The Software-as-a-Service (SaaS) industry is experiencing phenomenal growth as technological advancements are making cloud-based solutions more accessible, scalable, and secure than ever before. This shift towards on-demand software allows businesses of all sizes to access sophisticated tools. With the rise of innovations like Artificial Intelligence (AI) and Big Data, we can expect the SaaS industry to offer even more powerful and specialized solutions.

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Forrester B2B

APRIL 1, 2024

EMEA B2B companies: If you have a cross-functional alignment success story or have achieved exceptional results within a single function, we want to hear from you. Learn more about Forrester’s B2B Summit EMEA Awards.

B2B 67

B2B Account Based Marketing Paid Search Agency Companies 67

Martech

APRIL 1, 2024

Break-neck rates of change are inevitable as digital marketing responds to technological advancements, shifting consumer behavior and policy demands. For the past three decades, marketers have been leading the way on the web, adapting to constant changes. Despite this, progress isn’t slowing down. Projections show that digital marketing in the U.S. could increase by $100 billion in the next three years.

Privacy 124

Privacy Advertising Agencies Marketing AI Advertisements 124

Forrester B2B

APRIL 1, 2024

APAC B2B companies: If you have a cross-functional alignment success story or have achieved exceptional results from a single function, we want to hear from you. Learn more about our B2B Summit APAC awards.

Forrester 64

Forrester B2B B2B Marketing Planning 64