KoMarketing Associates

JULY 31, 2014

'While competitors may seem intimidating, marketers fail to realize there are opportunities lying discretely in their online footprint. One such location is in your competitors’ Twitter profiles. By analyzing both their successes and failures in the area, your company may be able to gain a significant competitive advantage. One of my favorite quotes, from Niccolo Machiavelli, is, “ Entrepreneurs are simply those who understand that there is little difference between obstacle and opportunity and

Ideal Customer Profiles 195

Ideal Customer Profiles Profiling Twitter Lead Ranking 195

ANNUITAS

JULY 31, 2014

'ANNUITAS recently launched a survey that focused on the Demand Generation function within large B2B enterprise organizations. While the research is still ongoing there have been some key findings in the area of content marketing that are quite revealing. When respondents were asked, “Do you have a content strategy?” 72.7% responded with yes. While it would seem like good news to see that almost three in four of B2B Enterprises have a content strategy, some of the responses to other content fo

Webinar Metrics 183

Webinar Metrics Marketing Strategy Marketing & Strategy Buyer Personas 183

Biznology

JULY 31, 2014

'Having spent most of my career in the enterprise space, I am enjoying the diversity of consulting with both for-profit and non-profit organizations. I also volunteer my time and serve as the co-chair of a community based non-profit group. And, while I have found from my experiences that not all commercial enterprises are at the same level of social business adoption, it appears to me that the non-profit sector is lagging behind, and probably will continue to lag behind for a bit longer.

Business 153

Business Enterprise Management Thought Leadership Communities 153

Crimson Marketing

JULY 31, 2014

'The buyer experience is changing. Big Data, interactive web design, and the Internet of Things are causing a major transformation to the buyer’s journey. Buyers “have endless online and off-line options for researching and buying new products and services, all at their fingertips 24/7.” Digital marketing channels are no longer a more cost effective solution to engaging buyers, but “critical for executing promotions, stimulating sales, and increasing market share.

Marketing Management 119

Marketing Management Internet Marketing Mobile Marketing Social Media 119

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Webinar Metrics

Convince & Convert

JULY 31, 2014

'It’s five o’clock somewhere – especially when celebrity Chef Jamie Oliver decides to partner with Bacardi and turn over his popular “Drinks Tube” YouTube channel to the social media masses for a 5-day Cocktail Request Week. The effort runs through August 1 and combines a pop-up studio inside the Old Street Tube Station in East London’s trendy Shoreditch with a social media campaign to crowdsource cocktail inspiration from Facebook , Twitter and Instagram.

Storytelling 136

Storytelling Communities Case Study Case Studies 136

Convince & Convert

JULY 31, 2014

'The Social Pros Podcast brings together great minds in social media every week to learn about their successes and struggles. July brought us guests from research IT company Forrester ; Expion , the content marketing experts and Social Pros sponsors; the Beancast marketing podcast; and financial services company Discover. July’s theme amongst the pros seemed to be change.

Social Media 133

Social Media Media Forrester Communities 133

Adobe Experience Cloud Blog

JULY 31, 2014

'Author: Mike Stocker Let’s face it: apps are a major new component of our digital lives. In an April 2014 study, Flurry found that the average American spends 162 minutes on their mobile device daily, 86% of which is spent in apps. Personally, I have at least 100 apps (five full screens) on my iPhone. Parallel to this, a new ecosystem of mobile app companies has emerged and come into their own.

Lead Scoring 105

Lead Scoring Lead Ranking Paid Search Agency Companies 105

MLT Creative

JULY 31, 2014

'Our brains process visual content 60,000 times faster than text and 90% of the information transmitted to the brain is visual. Those are some pretty incredible statistics that argue for increasing the amount of visuals in your B2B content marketing strategy. The good news is that you don''t need to spend a fortune to do it. If you''re working with a limited budget, you should know that there are plenty of places online where you can find (or create) free visual content.

B2B Marketing 74

B2B Marketing B2B Content Statistics 74

Leading Results Rambings

JULY 31, 2014

'I get the opportunity to watch and listen to fabulous speakers. Some I watch live, some recorded (I “waste” my downtime watching TED videos), and when I watch these speakers – Seth Godin, Malcolm Gladwell, Tom Peters, Scott Brinker, just as examples – I see people who are outstanding storytellers and whose stories all lead to and support the point of their talks.

Jigsaw 75

Jigsaw Conference Storytelling Video Marketing 75

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hinge Marketing

JULY 31, 2014

'Between Facebook, LinkedIn, Twitter, Google+, and Pinterest, most marketing directors would agree that maintaining a strong social media presence has become a time consuming endeavor. According to Social Media Examiner, the majority of marketers devote 6 or more hours to social media each week. You may feel like a hamster on a wheel just trying to keep up with competitors on the numerous social platforms.

Social Media 63

Social Media Media CPA Cost per Acquisition 63

Hubspot

JULY 31, 2014

'Even though "network" is in the name, I don''t think of most social networks as actual networking sites. For me, Facebook is for friends. Twitter is for sharing. Pinterest is for inspiration. YouTube is for videos. But LinkedIn? That''s the one social network that I actually use for networking. Now, I don''t keep up with my LinkedIn networking as well as I should.

Linkedin 57

Linkedin Network Marketing Social Networks Profiling 57

JotForm

JULY 31, 2014

Forms have grown more versatile with HTML5. The input element is now able to contain email addresses and dates and marking input fields as mandatory or prepopulating them with content is no longer a case for JavaScript – just to name a few of the most valuable additions. But then, there’s even more.

Design 48

Design Content 48

Hubspot

JULY 31, 2014

'There''s so much going on with social media it''s hard to keep up. There are always new features being added to Facebook, LinkedIn, Twitter, and Pinterest -- and with all of the other responsibilities on your plate, staying up-to-date with the latest and greatest can feel like you''re running on a really fast on a tredmill while attempting to juggle.

Social Media 61

Social Media Trends Media Conference 61

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Vidyard

JULY 31, 2014

These days, the to-do list for a content marketer over at General Electric probably looks suspiciously like that of a producer over at Funny or Die, Buzzfeed, The Huffington Post, or another high-volume media company – and, let’s face it, this isn’t altogether surprising. Top brands are becoming more like media companies because they’ve realized the benefits of releasing compelling content on a regular programming schedule.

Video Marketing 50

Video Marketing Tips Brand Identity Branding 50

Hubspot

JULY 31, 2014

'Did you ever stop to think about how much of your personal information is out there on the web? Even if you''ve put your Facebook privacy settings up to the highest level, there''s a lot that people can find out about you on the web. You probably already know that Google tracks your searches and reads your emails , but they''re not the only ones creating intimate profiles of you.

Ad brokers 56

Ad brokers Personalization Privacy Inbound Marketing 56

Hubspot

JULY 31, 2014

'Email is one of the oldest online tools that most marketers still rely on today. Since marketers have been using email for so long, there is a ton of information out there that suggests the best and worst ways to optimize your email marketing -- but not all of the advice is true. There are many conflicting opinions on the best times to send emails, how many characters long subject lines should have -- conflicting information can be found about the best ways to optimize nearly every aspect of yo

Email Marketing 61

Email Marketing Opinions Marketing & Strategy Marketing 61