Marketing Insider Group

MARCH 25, 2016

I love lists. When I was a kid I hated them – mostly because I would make them and then lose them before I could actually cross anything off. But as an adult (and thanks to great tools like Asana), I’m very good at making lists of everything, and crossing them off. But there are […]. The post The Great Big List of Twitter Lists, Ideas, and Tools appeared first on Marketing Insider Group.

Twitter 168

Twitter Tools Marketing Content Marketing 168

Avitage

MARCH 25, 2016

In this digital era, content is a primary driver of sales and marketing performance. We have written extensively on this. Background articles are referenced at the end of this article. Poor or missing content is an under-appreciated reason B2B selling organizations experience lower than projected new customer acquisition and revenue growth results. High selling costs are both a symptom and additional casualty.

Marketing & Strategy 131

Marketing & Strategy Acquisitions B2B Sales Paid Search Agency 131

DiscoverOrg

MARCH 25, 2016

In a parent/teacher conference for my second-grade daughter, I learned that an important skill for a developing reader is the power to visualize, or the ability to have a running picture in your mind as you read along. A short while later, on a plane ride, I thought about how that acquired skill by a reader has more to say about the ability of the writer to fulfill her duty.

Storytelling 120

Storytelling Fulfillment Sample Sales Cycle 120

The Point

MARCH 25, 2016

Let’s face it: most business inboxes get flooded every day with Webinar invitations. If your Webinar campaign is getting lost in the crowd, take a look at these 9 proven tips and techniques for increasing registration and attendance at online events. 1. Sell the event, not the product. A Webinar invitation should sell the value of the event, period.

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Adobe Experience Cloud Blog

MARCH 25, 2016

Author: Patrick Groover “Look at me, I’m on a boat, now I’m on beach, now I’m on a horse.” This well known Old Spice Commercial may well embody the spirit of modern day B2B marketers: “Look at me, I’m in marketing, now I’m in sales, now I’m in IT, now I’m back in marketing.”. Successful marketing teams are masters of both marketing and technology.

Work Management 76

Work Management Marketing Management Planning B2B Thought Leadership 76

JotForm

MARCH 25, 2016

Customer relationship management (CRM) software can be the central hub that keeps your organization running smoothly, organizing all of your interactions with customers and vendors, providing key metrics, and essentially managing your sales and marketing departments. However, it can be overwhelming.

Marketing Management 48

Marketing Management Software CRM Organization 48

MLT Creative

MARCH 25, 2016

The vast majority of people that stumble onto your website will probably stumble away never to see you or your brand again… That is, unless you use retargeting. This post will delve into what retargeting is, how it works and some ways that you can implement it to improve your overall marketing strategy. Do you ever […]. The post How To Incorporate Retargeting Into Your B2B Marketing Strategy appeared first on MLT Creative.

Marketing Strategy 45

Marketing Strategy Marketing & Strategy B2B Marketing B2B 45

DivvyHQ

MARCH 25, 2016

You’ve spent many man hours setting the goals, metrics and strategy for your new content initiative. Now, it is time to make sure you’re capturing the content analytics data you need so that those metrics tell an obvious story. While Google Analytics or Hootsuite can certainly qualify as your new best friend for much of your web-based or social content (respectively), monitoring the success of some content initiatives may require specialized tracking mechanisms or more metric granularity.

Marketing Automation Services 40

Marketing Automation Services Tools Top of Funnel Marketing Analytics Tools 40

Hubspot

MARCH 25, 2016

More than ever before, consumers expect an individualized experience when shopping online. And, the data is there—personalization impacts your bottom line. In fact, personalized emails see a 14% higher clickthrough rate and personalized web experiences see an average 20% increase in sales. Whether you're just getting started with personalization or you're trying to increase the scope and effectiveness of your current program, you can’t ignore the importance of the omni-channel experience.

Advertising Channels 36

Advertising Channels Personalization Clickthrough Marketing Automation 36

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Biznology

MARCH 25, 2016

This is an old topic–it predates even the term social media. I remember being asked about what to say to lawyers years ago about the “risks of blogging.” But apparently, it’s a topic that has legs, because someone recently asked me this very same question again. She seemed a bit sheepish about asking, so maybe that’s progress, telling me that their legal department is “very conservative.” The first place to start is with the word risk.

Social Media 106

Social Media Media Training Conference 106

Convince & Convert

MARCH 25, 2016

Life sometimes has a funny way of forcing you to make decisions, or clarifying what you should be focused on. Suddenly, out of the blue, you get an email from your boss that he is having a meeting with the CEO of the company. This is not a small company. That makes the meeting a big deal. Your boss wants to share the success of your content marketing program.

Best Practices 103

Best Practices Eye-Tracking Paid Search Agency Marketing Report 103

Hubspot

MARCH 25, 2016

As a marketer, you probably spend a lot of time thinking about how to promote and distribute the content your team creates -- which includes social media outreach. After all, you know that by tapping into the right social networks and key influencers at the right times, you can expose your content to a wider audience. But what constitutes the "right" social networks, the "right" times to post, and the "right" key influencers?

Outreach 52

Outreach Social Networks Effectiveness Analysis 52

Content Standard

MARCH 25, 2016

With a single blog post written in 20 minutes, my old college classmate went from under-the-radar comedian to viral celebrity. Andy Boyle, a Web developer, writer, and comedian, wasn’t looking for viral fame when he wrote his piece, “ What I learned by not drinking for 2 years.” Like a lot of digital content creators, Boyle was trying to tell a good story—sharing some of his personal experiences to hopefully help others.

Viral Marketing 40

Viral Marketing Content Advertising Mediums Facebook 40

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Hubspot

MARCH 25, 2016

Let's face reality: It's hard, if not impossible, to feel motivated all the time. Some days you just want to put your feet up, eat buffalo chicken nachos, and watch Netflix -- and not even good Netflix, but some crappy movie that you're only watching because you've given up on being productive and are complicit in filling your brain with dim-witted, mind-numbing entertainment.

Best Practices 61

Best Practices Class Creativity Comparison 61

Hubspot

MARCH 25, 2016

You don’t need to be an email marketing expert to know that you don’t want people to unsubscribe from your emails. However, an unsubscribe isn’t the end of the world. In fact, it can actually serve as a helpful signal. For example, if you notice that your unsubscribe rate is starting to climb, it might mean that you're overloading your audience or failing to target them with sufficiently relevant content.

Email Marketing 49

Email Marketing Campaigns Correlation Hubspot 49