Biznology

NOVEMBER 7, 2014

'I’ve been doing a lot of work recently with clients on website personalization, and I have been struck by how a distinct minority of people (mostly with an advertising background) question whether we really need to target people with website personalization. At first, I thought that they were just resisting something new, but after a while, I have started to think that there is something more fundamental going wrong here.

Advertisements 149

Advertisements Advertising Personalization Content 149

B2B Marketing Traction

NOVEMBER 7, 2014

'The behavior of today’s B2B buyer means that marketing needs to go far beyond what it did in the past. Marketing must not only attract new prospects but also provide information and content for sales to convert them to customers. The need for marketing to work with sales is more important than ever. Recent surveys show that as much as 57% of the buying decision is done before buyers contact sales ( CEB Study of 1400 Customers ).

Buyer Personas 116

Buyer Personas B2B Sales B2B Marketing B2B 116

LEADership

NOVEMBER 7, 2014

'According to new research by kapost that was based on a survey to marketers employed at companies with over 1,000 employees, below is the 5 minute guide to the content preferences of B2B marketers. (Kudos to kapost for including pre-written tweets to make it easy to share this infographic!) After you read through this interesting infographic, how will you apply this information to your B2B lead generation?

B2B Thought Leadership 68

B2B Thought Leadership B2B Marketing B2B Thought Leadership 68

PureB2B

NOVEMBER 7, 2014

Imagine a buffet table laden with enticing dishes. Your eyes track over the fare, trying to decide what food to choose from among the mouth-watering cuisine. Of course there'd be that one comfort food you'd pick because you’re absolutely craving it (sushi!). And there's that one intriguing dish on the end you'll reserve a place for on your plate out of sheer curiosity.

Eye-Tracking 62

Eye-Tracking Content Internet Marketing Buyer's Journey 62

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Hubspot

NOVEMBER 7, 2014

'"All time" here is like a year or so. Pulse isn''t that old. But that''s been plenty of time for the platform to enjoy a veritable landslide of digital musings from ninjas and gurus from here to world''s end. As with any open content platform, there''s going to be some hogwash to sort through, but LinkedIn does a nice job at surfacing the good, relevant stuff into your News Feed.

Linkedin 61

Linkedin Opinions Customer Satisfaction Work Management 61

Hubspot

NOVEMBER 7, 2014

'Imagine a party where Bono, Drew Houston, Eva Longoria, and 20,000 of your lovably nerdy tech friends show up. Add colorful sheep , some intermittent Wi-Fi issues, and a whole lot of drinking, and you''ve got the Dublin Web Summit, one of the hottest tech and marketing events of its kind. The event is remarkable unto itself, but it''s even more remarkable when you consider that the event grew from 400 attendees just four years ago to 20,000 attendees this year.

Inbound Marketing 56

Inbound Marketing Startups Trigger Marketing Conference 56

SnapApp

NOVEMBER 7, 2014

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office. ——————————————————————————————————.

Eloqua 48

Eloqua Marketing Automation Services Paper Marketo 48

Content Standard

NOVEMBER 7, 2014

Google’s latest update presents a solid opportunity for marketers to both beef up their content marketing strategy and improve their Google AdWords strategy. ClickZ’s Elizabeth Marsten recently reported on the update, calling it “attractive”—particularly for advertisers looking to “utilize marketing dollars so much more efficiently,” which is basically all of them.

Adwords 40

Adwords Marketing Strategy Marketing & Strategy Google 40

readwrite

NOVEMBER 7, 2014

Still the same dolls. The post That GoldieBlox Ad Doesn’t Challenge Beauty Stereotypes The Way You Think appeared first on ReadWrite.

Ads 40

Ads Advertisements Advertising 40

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Convince & Convert

NOVEMBER 7, 2014

'Tweetable Moments Before you create that ad, would you interact with it yourself? jonloomer Tweet This. Digging in to Advanced Facebook Ads. When Jon Loomer started digital marketing with the NBA in the early 2000s, it was a race to delete negative comments. But the current digital client is a whole other ballgame. Now he teaches marketers advanced techniques for using Facebook to enhance their earned, and more often their paid, media presences.

Facebook 163

Facebook Ads Skype Social Networks 163

Hubspot

NOVEMBER 7, 2014

'Crushes are weird sometimes. Even though lots of people tend to have a "type," sometimes a crush just doesn''t fit that mold. It''s hard to explain: You''re just drawn to that other person, regardless of all the times you''ve spent fixating on your "type." Content crushes are no different. Last month, we published a post on the top company blogs HubSpot''s content was crushin'' on , and one addition to the list completely surprised me: Microsoft Stories.

Process 56

Process Storytelling Work Management Custom Publishing 56

Convince & Convert

NOVEMBER 7, 2014

'Tweetable Moments Before you create that ad, would you interact with it yourself? jonloomer Tweet This. Digging in to Advanced Facebook Ads. When Jon Loomer started digital marketing with the NBA in the early 2000s, it was a race to delete negative comments. But the current digital client is a whole other ballgame. Now he teaches marketers advanced techniques for using Facebook to enhance their earned, and more often their paid, media presences.

Facebook 78

Facebook Ads Skype Social Networks 78

Hubspot

NOVEMBER 7, 2014

'When midday rolls around, you could spend your lunch hour grabbing a sandwich at the corner deli and then pretending to work at your desk. Or, you could break a few world records. I''m not talking the kind of world records that require years of intense training -- unless that training was a childhood of stuffing your face with pizza and duct taping your little siblings to walls.

Training 57

Training Spending 57

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