Biznology

AUGUST 2, 2013

'Photo credit: Wikipedia. When Web 1.0 first came to prominence, most companies were challenged by how to adapt their traditional business models to take advantage of web technology. While the idea of promoting one’s business through flashy websites was almost immediately understood, the concept of buying on-line was more threatening. There was substantial concern among businesses about the impact on their retail outlets and channel partners.

Social Marketing 139

Social Marketing Web 2.0 Disintermediation Planning 139

Crimson Marketing

AUGUST 2, 2013

'Nowadays buyers have multiple platforms to engage and start their purchase decisions. With all these options, it’s important to remember that no platform is created equal. How do you maintain a connection to your customers and ensure they don’t fall through the cracks? . 1. Understand the purchase decision. “Leverage the data from every customer channel and understand the complete buying process.” Utilize analytics to gain a full picture of what drove your customers to

Advertising Agencies 132

Advertising Agencies B2B Sales Advertising Channels Mobile Marketing 132

B2B Marketing Traction

AUGUST 2, 2013

'Recently a few comments from different sources converged about how B2B marketing is boring. I believe it doesn’t have to be. It’s up to us B2B marketers to lead the way to un-boring B2B campaigns. The number one key to un-boring B2B campaigns is thoroughly understanding the target audience. Who are your customers? I’m not talking demographics (age, income, education, etc.) or merely psychographics (attitudes, behaviors) here.

B2B Marketing 108

B2B Marketing B2B Psychographics Ideal Customer Profiles 108

Convince & Convert

AUGUST 2, 2013

'Bryan Srabian, The SF Giants @srabe. Bryan Srabian , Director of Social Media for the San Francisco Giants , joins the Social Pros Podcast this week to discuss dedicating a physical space to social, basing an editorial calendar on the baseball game schedule, and how to handle rivalries in the Twittersphere. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

Social Media 122

Social Media Media Marketing Budget Communities 122

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Hinge Marketing

AUGUST 2, 2013

'Top Professional Services Marketing Content from July 2013. Each month, an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. Enjoy! Content Marketing Essentials 2013 (Dynfographic). By Mark Gavalda, MandLoys. We love this dynfographic by MandLoys. Full of interesting facts and useful tips, this introduction to content marketing is both fun and useful.

Landing Pages 65

Landing Pages Tips Social Media Social Marketing 65

LeadSquared

AUGUST 2, 2013

Authenticate your Content On Google. We have all noticed the “Rich Snippet” that appears on Google’s results page- with a head-shot image of the author and a byline next to the content. But only few of us know about it quite well, isn’t it! For those who do not know what it is and how it works, today’s blog post will be a complete answer.

Google 52

Google Domain Ideal Customer Profiles Click Rate 52

Hubspot

AUGUST 2, 2013

'Practically anywhere the eye can see, there''s an ad begging for a second look. Whether it’s commercials, online ads, or those poor faces racking up "impressions" on bus benches, there’s no doubt we’ve grown a sense of numbness toward marketing messages over time. Ad space online is no different; our natural reaction is “No thank you,” even if, on some level, there was a hint of interest.

PPC 59

PPC Paid Search Agency Ads Work Management 59

JotForm

AUGUST 2, 2013

Hello everyone! If you are a fan of Jeanette's weekly newsletter you probably already know that the JotForm Team has been kind of silent in the last month. Well, we have been busy improving our API and building real apps on top of it. AppsWe are not ready to release these apps. They are still i.

API 48

API Newsletter Ad Building Business 48

SnapApp

AUGUST 2, 2013

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office.

Advertising Channels 48

Advertising Channels Personalization Custom Publishing Creativity 48

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Social Media

Adobe Experience Cloud Blog

AUGUST 2, 2013

'Author: Isabel Cain This summer I am interning at Marketo. As a 16 year old who is currently in high school, interning at a tech company is definitely quite a change of pace. So what have I been spending my time doing? LOTS of research on LinkedIn and other social networking sites like Facebook and Twitter, which is not something I expected to be doing.

Privacy 105

Privacy Social Media Media Marketo 105

Vidyard

AUGUST 2, 2013

We’ve all seen the viral videos. Whether it be the Gangnam Style music video, Charlie visits the dentist or a super bowl commercial, the media and those of us at home love getting behind these videos to watch, discuss and share awesome content. If you want a quick refresher, there have even been compilations such as The 50 Best Viral Videos of 2012 and YouTube Rewind 2012 Every now and then, a marketer seems to hit the jackpot by creating their own viral phenomenon.

Viral Marketing 50

Viral Marketing Narrowcasting Video Marketing Youtube 50

Hubspot

AUGUST 2, 2013

'We all know famous inbound marketers, from David Meerman Scott to Seth Godin to Guy Kawasaki to our very own Mike Volpe. But what you may not know is that Coco Chanel, Bruce Springsteen, Joan Didion, and Michael Jackson all have indispensable advice to inform your inbound marketing strategies and tactics. We thought it''d be fun to outline what the most unlikely experts -- folks like Coco and Bruce and Joan -- can teach us about marketing.

Inbound Marketing 60

Inbound Marketing Top of Funnel High Quality Lead Advertising Agencies 60