Marketing Insider Group
JUNE 25, 2014
'Right now I am reading one of the most amazing business books I have ever read and it isn’t even a book about business. The book is called “ Creativity, Inc. - Overcoming The Unforeseen Forces That Stand In The Way Of True Inspiration” by Ed Catmull. Ed Catmull is the President and Co-Founder (along with Steve Jobs) of Pixar and also President of Disney Animation Studios.
Biznology
JUNE 25, 2014
'Content marketing is still a new field, and it remains dynamic and evolving. Every day, we have access to new statistics , which are based on the increasingly fine and detailed data that can be collected. These all reveal the importance of content marketing to businesses, and the very management of day to day operations. However, despite all the buzz about this topic, it’s still important to keep basic principles and good sense in mind when crafting your content marketing strategy.
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Convince & Convert
JUNE 25, 2014
'Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. Yes, I know apps are the craze these days but we’re still at about 65% smartphone penetration in the United States. That means there may still be a lot of your customers that don’t have smartphones. Also, just because they have a smartphone doesn’t mean they use it for all that it’s capable of.
Writing on the Web
JUNE 25, 2014
'and One Big Challenge" width="300" height="256" title="5 Goals for Your Blog & Website… and One Big Challenge" />What goals have you identified for your blog and website ? What do you want your blog to do for your business? No really, it’s not as obvious a question as it might at first appear. I’ve been working with executive coaches and consultants for well over fourteen years now, helping them improve how they show up on the Web.
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B2B Marketing Traction
JUNE 25, 2014
'Now more than ever your customers matter. Not only for revenue from ongoing sales, but importantly for brand advocacy. Since today’s buyers rely on the recommendations of other buyers to decide what product or service to purchase, your customer’s recommendation of your brand means more than it ever did before. The customer’s satisfaction with your product and service is a key factor to their recommendation, but there are other aspects of their brand experience that make a diff
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hinge Marketing
JUNE 25, 2014
'Many A/E/C firms appreciate that their website is an important marketing tool. They understand that it should be a reflection of their business: professional, informative, and easy to navigate. And results from our recent study of over 500 professional services firms back up that idea. The data showed that today, most firms are using their website for at least basic online marketing purposes: last year, 46% of firms redesigned their websites, 77% generated at least some of their leads online, a
Hubspot
JUNE 25, 2014
'This post originally appeared on The Agency Post. To get more agency-related content, you can subscribe to The Agency Post here. Storytelling: It’s more than just a buzzword now. The Content Strategist declared storytelling the most important job skill of the next five years. Based on interviews with marketing officers across the globe, CMO.com announced that strong storytelling skills are primary on CMO’s lists when shopping for employees and agencies.
Vidyard
JUNE 25, 2014
As I mentioned in my last post on avoiding corporate lingo in your videos, the way you begin humanizing your brand is by making the viewer feel like you understand them. A lot of the people I produce explainer videos for are amazed at how quickly we are able to get the gist of what they do and interpret it into a clear and concise message. The truth is…I have a formula.
SnapApp
JUNE 25, 2014
It should come as no surprise that we're a little nuts for customization over here at SnapApp. With our latest product release, we've added even more customization features to help you take your content to all new heights. This release includes a mixture of new functionality cooked fresh in the product kitchen, as well as some excellent suggestions from you, our customers.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
xiQ
JUNE 25, 2014
The post New Mobile B2B Intelligence App Helps Sales Win the Deal appeared first on xiQ inc.
Convince & Convert
JUNE 25, 2014
'By now, most marketers have realized that video isn’t a passing fad. It’s the real deal when it comes to delivering authentic storytelling, and it’s changing the way businesses offer unexpected value. Companies are even becoming known for their video content. If I say Coca-Cola, WestJet, or Old Spice, for example, you can likely list videos you’ve shared from these brands.
xiQ
JUNE 25, 2014
The post New Mobile B2B Intelligence App Helps Sales Win the Deal appeared first on xiQ inc.
Hubspot
JUNE 25, 2014
'Two years ago, I wrote a post for this blog called " 10 Simply Awesome Examples of Email Marketing.". Since then, I''ve been collecting examples of email marketing that are awesome to be used in a sequel to that post. Be it lovely design, captivating copy, or just a great use of the medium, please enjoy the following companies'' great email marketing.
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Hubspot
JUNE 25, 2014
'"If you build it, they will come.". But will they? I love Field of Dreams as much as the next person, but content marketers should never heed this advice. Just because you publish content related to your industry doesn''t mean it''ll automatically become successful. So how do you figure out what''ll work and what won''t? You''ve got to ask yourself the right questions, and be prepared to give brutally honest answers.
Hubspot
JUNE 25, 2014
'Whether you use them to add social proof to your content, support content with examples, or extend your social reach, embedding social media posts can add a lot of value to your website. But figuring out how to actually get them there can be a little tricky. In this post, you''ll find the ultimate step-by-step guide to embedding social media posts on your website from Twitter, Facebook, Pinterest, Google+, YouTube, Vine, and SlideShare.
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