markempa

MARCH 24, 2014

'Tweet If you want a snapshot of the user experience on your websites from the perspective of your prospects, just ask them. This is exactly what James Coulter, Marketing Optimization Specialist, Sophos, did to better understand how prospects were engaging the organization’s website. James shared some of Sophos’ user feedback that he really took to heart during his presentation at Optimization Summit 2013.

Cost per Lead 259

Cost per Lead Optimization Marketing Strategy Marketing & Strategy 259

KoMarketing Associates

MARCH 24, 2014

'Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) to the masses. As a matter of fact, an estimated 310 million active users per month have propelled Twitter to number two on the list of most popular social networks, behind Facebook.

Ideal Customer Profiles 204

Ideal Customer Profiles Profiling Work Management Twitter 204

Crimson Marketing

MARCH 24, 2014

'We all want to give gifts that are appreciated, and we know what qualities make a gift appreciated. You can put that knowledge to work in your social media strategy, The post Best Practices from Dell: 3 Ways Your Content Can Give the Most Value appeared first on.

Practices 184

Practices Best Practices Content Social Media 184

Biznology

MARCH 24, 2014

'Photo credit: RambergMediaImages. If you have ever done any link building, you are likely aware that it is hard work. It takes time and patience to build relevant links that make sense. While this type of manual link building can be difficult, these kinds of links are becoming more and more valuable as Google continues to devalue the automated junk that is polluting the web.

Link Building 135

Link Building Analysis Ad Building Deep Linking 135

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Vision Edge Marketing

MARCH 24, 2014

'Many companies are developing opportunity scoring models which essentially assign a predetermined numerical score to specific behaviors or statuses within a database. The purpose of opportunity scoring is help sales people know which opportunities are sales ready and worthy, and therefore take priority. Often variables such as title, company, and industry, serve as the basis for the scoring model.

Lead Ranking 128

Lead Ranking Lead Scoring Ad Frequency Paid Search Agency 128

Biznology

MARCH 24, 2014

'Photo credit: RambergMediaImages. If you have ever done any link building, you are likely aware that link building is hard work. It takes time and patience to build relevant links that make sense. While this type of manual link building can be difficult, these kinds of links are becoming more and more valuable as Google continues to devalue the automated junk that is polluting the web.

Link Building 101

Link Building Analysis Ad Building Deep Linking 101

The ROI Guy

MARCH 24, 2014

'As technology buyers have changed, now more knowledgeable, empowered and in control of the purchase decision process, technology sales reps have not evolved to keep pace, this according to a recent article by Gartner. Unfortunately, a survey of buyers indicates that the vast majority of sales reps are adding little value to IT buyer decision making.

Gartner 82

Gartner Buyer Personas Paid Search Agency Demand Generation Agencies 82

SugarCRM

MARCH 24, 2014

'[one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. [one_half_last valign="middle"]. [frame style="none"] [/frame]. [/one_half_last]. [divider style="simple"]. Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.

CRM 82

CRM Advertising Agencies Blogger Gartner 82

Hinge Marketing

MARCH 24, 2014

'At Hinge, we conduct ongoing research on organic growth in professional services industries. In study after study, we’ve seen that high-growth firms aren’t just getting lucky. These dynamic, rapidly growing organizations truly do business differently – and their success provides some crucial lessons that too many firms never learn.

Work Management 77

Work Management Marketing Management Advertising Agencies Organization 77

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SugarCRM

MARCH 24, 2014

'[one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. [one_half_last valign="middle"]. [frame style="none"] [/frame]. [/one_half_last]. [divider style="simple"]. Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.

Lead Generation 69

Lead Generation Marketing Automation Services Tools Generation 69

Hubspot

MARCH 24, 2014

'Infographics let you turn complex concepts, boring information, and eye-glaze-worthy data into visually enticing graphics that catch people''s attention. They get shared frequently on social media and have more potential to go viral than a simple text-only blog post with the same information. As a result, creating infographics for your website can get you more traffic.

Marketing Websites 61

Marketing Websites Leads Lead Marketing Qualified Leads 61

Vidyard

MARCH 24, 2014

News broke late today that the Walt Disney Company has acquired YouTube network, Maker Studios in a $500M deal. Big news? Yes indeed. This is one of the largest investments to-date that a traditional media company has made in their online digital strategy. But even more important is what this signals to the industry, and where value is being created for global brands.

Acquisitions 51

Acquisitions Video Marketing Marketing & Strategy Paid Search Agency 51

Hubspot

MARCH 24, 2014

'Marketing consultants are a hot commodity. They can cost upwards of two hundred dollars an hour and they are responsible for driving your business success. Yet, hiring a stellar consultant is hard to do. Do you look for an experienced practitioner or an educated speaker? A doer or a teacher? In a nutshell, the role of a marketing consultant is twofold; they are an advisor and a service provider.

Consulting 55

Consulting Practices Inbound Marketing Marketing & Strategy 55

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Brandfolder

MARCH 24, 2014

Go get something important done right now. Here’s how in fewer than 10 steps: 1) Pick the three most important things that you need to accomplish today. Write them down. Just.

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Hubspot

MARCH 24, 2014

'The first thing you’ll probably read about Noah Kagan is that he missed out on $100 million when he got fired from Facebook. (That sure makes for a snazzy headline.). But what you may not know is that he’s an inbound marketer, too. Noah recently did an Ask Me Anything (AMA) session on inbound.org -- the community for marketers to connect and share -- where he engaged with fellow marketers on everything from reaching 750,000+ email subscribers and founding AppSumo , to hiring markete

Facebook 54

Facebook Planning Paid Search Agency Inbound Marketing 54

LeanData

MARCH 24, 2014

As originally posted on DemandGenReport. Marketers are once again in the hot seat — this time to show how they can align with sales on a target account selling approach. Just how well are your sales and marketing organizations aligned at the account level? Marketing automation has brought out an entirely new level of sophistication in terms of scaling demand generation efforts for B2B organizations, but it seems to be coming full circle.

Account Based Marketing 40

Account Based Marketing Paid Search Agency Top of Funnel Cross-Selling 40

Hubspot

MARCH 24, 2014

'Applying for a new job is never easy. One can never know for sure what the recruiters are looking for. The process starts as it always does, with the resume. It’s surprisingly difficult to look inward and create a short document that adequately represents, or even cracks the surface of, who you are. To make matters worse, you also have to find a way to make that document stand out from the hundreds of other applicants seeking the same position.

Inbound Marketing 52

Inbound Marketing Marketing Management Course Studies 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

LeanData

MARCH 24, 2014

As originally posted on DemandGenReport. Marketers are once again in the hot seat — this time to show how they can align with sales on a target account selling approach. Just how well are your sales and marketing organizations aligned at the account level? Marketing automation has brought out an entirely new level of sophistication in terms of scaling demand generation efforts for B2B organizations, but it seems to be coming full circle.

Account Based Marketing 40

Account Based Marketing Paid Search Agency Top of Funnel Cross-Selling 40

Marketing Insider Group

MARCH 24, 2014

'I have spoken before about the importance of visual content. And the need to bring humor and emotion into our content marketing efforts. But the world is now swimming in content and information. While we, as content consumers, are having fun creating, filtering and consuming all of this content that moves around the world in milliseconds, marketers and businesses are struggling.

Video Marketing 186

Video Marketing Brand Identity Branding Tactics 186

LeanData

MARCH 24, 2014

As originally posted on DemandGenReport. Marketers are once again in the hot seat — this time to show how they can align with sales on a target account selling approach. Just how well are your sales and marketing organizations aligned at the account level? Marketing automation has brought out an entirely new level of sophistication in terms of scaling demand generation efforts for B2B organizations, but it seems to be coming full circle.

Account Based Marketing 40

Account Based Marketing Paid Search Agency Top of Funnel Cross-Selling 40

Adobe Experience Cloud Blog

MARCH 24, 2014

'Author: Mike Telem If you’re in marketing, you’ve probably heard a lot about personalization lately. Given the rising expectations of customers, the difficulty of marketing to anonymous prospects, and the need to create campaigns that are heard above the noise, real-time personalization tools have a lot of appeal. But many marketers think personalization will be too complicated to implement, or will be too time-consuming to maintain.

Personalization 105

Personalization Top of Funnel Budget Programs B2B Thought Leadership 105

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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