ViewPoint

MAY 1, 2013

'Frank Donny is founder and CEO of Marseli , a marketing and sales analytics and performance software company. Frank is responsible for the firm’s capabilities, software vision and services. Frank''s remarkable 25-year career of driving marketing and sales operations divisions within Fortune 500 and start-up organizations is highlighted by his passion for business development and empowering others to succeed.

Efficiency 213

Efficiency Analytics Work Management Marketing Management 213

KoMarketing Associates

MAY 1, 2013

'Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. and Canada, represents a full range of industries (advertising/marketing, software, consulting, manufacturing, healthcare, and finance), functional areas, and company sizes.

Marketing Management 168

Marketing Management Marketing Budget Budget Programs Peer-to-peer 168

Biznology

MAY 1, 2013

'Photo credit: Sean MacEntee. Last year I took a look at Google’s new privacy policy and wasn’t that happy with the way it was presented. Too many links to click, hard to backtrack to make sure you read everything, not sure which parts were boilerplate web safety advice vs. Google’s specific policy, and more. But it got me to thinking, which those who know me rightly find dangerous, about what the future of privacy policies really are.

Privacy Policies 166

Privacy Policies Privacy Google Transparency 166

Writing on the Web

MAY 1, 2013

'I may be a late bloomer, but I just discovered Scribd. I found it when I was doing research for my webinar series, Social Media KISS (Keep it Simple and Serene) for Authors. It is the most popular document sharing site available, with over 50,000 uploads each day. Yes, that number is correct. This is key for those of us that use content marketing online to get found, get known and get clients.

Stats 141

Stats Social Media Link Building Network Marketing 141

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Convince & Convert

MAY 1, 2013

'Lady Gaga image via BigStockPhoto.com. With 23 million albums sold, five Grammy Awards, and Forbes ’ distinction as one of the world’s most powerful celebrities, Lady Gaga is one of the most well-known pop artists in the world. Known as much for her voice as for her over-the-top wardrobe, few recognize Lady Gaga for her stunning business acumen, giving her legions of loyal fans worldwide—fans who are eager to buy her music, concert tickets, and products.

Loyalty 160

Loyalty Word of Mouth Ideal Customer Profiles Communities 160

B2B Marketing Traction

MAY 1, 2013

'In today’s world of fast-paced and competitive product launches, a marketer’s ability to get attention and attract potential buyers is critical. But many product launches fail to capture the attention of target audiences. Here’s why. 1. Not enough runway to launch. Product launches fail because they don’t have enough runway to get off the ground successfully – entrepreneurs and inventors don’t start the marketing process early enough.

Planning 102

Planning Product Buyer Personas Campaigns 102

ANNUITAS

MAY 1, 2013

'May 1 Online Marketing Institute webinar, Deliverability Drives Revenue 12 pm ET May 8-10 SiriusDecisions Summit San Diego, CA.

Deliverability 100

Deliverability Webinar Metrics Online Marketing Marketing 100

Hubspot

MAY 1, 2013

'We don''t think Boston gets hot enough in August. 80 degrees, even 90, just won''t cut it this summer. That''s why HubSpot is bringing the heat this year with INBOUND 2013 , our annual inbound marketing event. Last year''s conference was packed with industry thought leaders like Gary Vaynerchuck, entertainment from Cyndi Lauper, and a new product launch from HubSpot.

Inbound Marketing 50

Inbound Marketing Blogger Hubspot Conference 50

Brandfolder

MAY 1, 2013

I don’t watch or follow any horse racing for 364 days of the year, and I have a feeling that I'm not alone. But this Saturday (the first Saturday in.

Brand Identity 40

Brand Identity Branding 40

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

MAY 1, 2013

'As inbound marketers -- especially us email marketers -- we all but obsess over our clickthrough rates. If people are clicking through in our emails, it means we’ve provided content that''s interesting and relevant enough to make them want to learn more. This gets our foot in the door, enabling us to begin the process of educating email recipients, nurturing them into qualified leads , and passing them off to our sales teams to close as customers.

Clickthrough 55

Clickthrough Click Rate Response Rate Customer Surveys 55