KoMarketing Associates
JUNE 5, 2014
'ValueTrack is an easy-to-use AdWords URL-tagging feature. ValueTrack works with Google Analytics or your own tracking solution to provide detailed, useful data about each click on your paid search ad. You can use this information to fine-tune your campaigns and settings for better performance. In order to use ValueTrack, you first need to add a special tag to your ad’s destination URL.
Crimson Marketing
JUNE 5, 2014
'It’s no secret that our world is becoming increasingly digital, and will naturally begin to determine and effect many key business decisions. When thinking about what this means for your. The post Debunking Digital Business Myths [Infographic] appeared first on.
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Convince & Convert
JUNE 5, 2014
'The level of video quality found through smartphone cameras, plus specialty cameras like GoPro, have ushered in a wave of inspiring videos produced by brands and consumers alike (Red Bull Stratos, anyone?). But, why just use one smartphone or GoPro? As seen with these new campaigns from Nokia and Volkswagen, strapping multiple devices to an object in motion results in a impressive, 360 degree visual storytelling experience.
Adobe Experience Cloud Blog
JUNE 5, 2014
'Author: Scott Yates In the office of BlogMutt, where I work, we have this disagreement about Amy Adams. Half of us love her. We think that she elevates so-so movies (like Man of Steel or Julie & Julia ) and she makes good movies great. We identify with her even when she portrays someone we know nothing about in real life. And looking into her eyes in movies like Junebug or Sunshine Cleaning gets us a little misty-eyed.
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SugarCRM
JUNE 5, 2014
'The post Inbound vs. Outbound Marketing appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Vidyard
JUNE 5, 2014
You already know that your business needs to incorporate video into your marketing strategy – it’s now common practice among top brands. However, because you need to capture the attention of your target market (especially with B2B), you need to do more than just create videos and distribute them. You need to start video seeding. What is video seeding?
Hubspot
JUNE 5, 2014
'Brand pinaholics, rejoice! Today, Pinterest announced two updates to get a little friendlier with brands. Soon, all brands will have access to a brand new analytics dashboard and the ability to use Promoted Pins. Yep, that means if you''re one of those marketers who''s obsessed with squeezing value out of Pinterest , this is your lucky day. This update could help you amplify your efforts and actually know if those efforts are paying off.
Brandfolder
JUNE 5, 2014
On Fridays, we feature a great, creative, or interesting Brandfolder. This week, we’re highlighting the 4 Snaps Brandfolder. 4 Snaps is the New Black. It's currently the 25th most popular free.
Hubspot
JUNE 5, 2014
'In late 2013, the new Canadian Anti-Span Legislation (CASL) was passed. It went into effect over the weekend -- on June 1, 2014. CASL is more demanding than the U.S. anti-spam law, "CAN-SPAM" -- it''s actually more comparable to laws in EU member states like the Ireland and Germany. This post will provide you with coverage of some of the highlights of the new legislation.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
The ROI Guy
JUNE 5, 2014
'Empowers Sales & Marketing Executives to Quickly Benchmark Sales Enablement Maturity Versus Peers Alinean and the Sales Enablement Group, an online thought leadership resource and community for Sales Enablement professionals, today announced the release of a free Sales Enablement Maturity Assessment Tool. The SEG Sales Enablement Assessment Tool provides a quick way to determine the current level of sales enablement maturity, and compare current practices and gaps versus peers.
ANNUITAS
JUNE 5, 2014
'If only it were that simple. As with most things in marketing these days, there’s much more to it than that. Yet so many marketers today refer to “nurturing” as something that happens only when a prospect doesn’t attain a certain score after one or two marketing touches instead of part of a broader Lead Management Framework ?. And that “nurture program” is merely a notion of emailing that prospect whatever one-off communications are sent to everyone else in the database – whenever everyon
Biznology
JUNE 5, 2014
'Content marketers have it tough sometimes — creating all that content is no easy matter and staring down an empty editorial calendar with nary a tweet in hand is enough to give any content marketer pause. But it doesn’t have to be that way. Done judiciously, repurposing existing content can help fill in those gaping holes in your editorial calendar and reduce some of the stress inherent to content marketing.
Hubspot
JUNE 5, 2014
'Confession: To date, I’ve probably redesigned my personal website approximately abajillion times. Yep. abajillion. I’ve switched platforms twice, swapped in at least a dozen templates, and “rebranded” my website with new logos, colors, imagery, and copy more times than I can count. Now that I think about it, I’ve probably spent more time redesigning my website than I’ve spent actually creating blog content for it or promoting it.
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readwrite
JUNE 5, 2014
Pinterest’s Promoted Pins are great for big brands, but what about medium to small ones? Now there’s an offering scaled just to them—a new do-it-yourself Promoted Pins tool. Pinterest for Business was launched 18 months ago and in that time the social discovery platform has made it so anyone, from big-time corporations to teensy personal blogs, can sign up for a business account.
readwrite
JUNE 5, 2014
Pinterest’s Promoted Pins are great for big brands, but what about medium to small ones? Now there’s an offering scaled just to them—a new do-it-yourself Promoted Pins tool. Pinterest for Business was launched 18 months ago and in that time the social discovery platform has made it so anyone, from big-time corporations to teensy personal blogs, can sign up for a business account.
readwrite
JUNE 5, 2014
Pinterest’s Promoted Pins are great for big brands, but what about medium to small ones? Now there’s an offering scaled just to them—a new do-it-yourself Promoted Pins tool. Pinterest for Business was launched 18 months ago and in that time the social discovery platform has made it so anyone, from big-time corporations to teensy personal blogs, can sign up for a business account.
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