Only B2B
DECEMBER 24, 2020
Any smart marketing tactic even if backed with modern and advanced tools, can cripple down if its content strategy is not planned and focused. So, in this blog, we will shed some light on the strategies of lead generation through content marketing. Nowadays the audience has got smarter. It is a game of sagacious minds to build and sustain the trust of the customers.
Content Marketing Institute
DECEMBER 24, 2020
Emotion can be an incredibly powerful engagement tactic when used artfully. Let’s explore the science of emotion and how you can use it in an empathetic way to create more meaningful content. Continue reading → The post The Art and Science of Emotional Engagement appeared first on Content Marketing Institute.
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ClickZ
DECEMBER 24, 2020
30-second summary: Blockchain solutions are fast becoming mainstream in marketing, helping to eradicate advertising fraud that typically plagues the sector and proving their value in overcoming data inefficiency challenges. The vast majority of companies want the contact details of their customers, which – even though intended to personalize offerings – is typically found invasive.
The Daily Egg
DECEMBER 24, 2020
Marketing is the lifeblood of every business, and every year, it gets more and more digital. Online content creation, social media management, SEO, email marketing…the list goes ever on and on. Digital marketing agencies can take these ever-expanding marketing strategies and tactics off your plate so you can focus on running your business. They save […].
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Bannersnack
DECEMBER 24, 2020
Your brand logo is not necessarily the first thing people notice about your brand, but it’s definitely an integral part of your brand identity, one that can impact how consumers perceive your company. A good brand logo acts as the foundation of your company and will help customers understand what you do, why you are, […]. The post What Is a Logo?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Optinmonster
DECEMBER 24, 2020
Do you want to prevent spam from getting on your email list but not sure where to start? Growing your contact list can be tough. And one of the biggest challenges is making sure your list contains only qualified leads. That way, you can avoid paying your email service provider for contacts that will never become customers. Plus, your email campaigns will have higher deliverability rates, and you can drive more profit through email marketing best practices.
Square 2 Marketing
DECEMBER 24, 2020
2020 Is Going To Be A Year We All Remember; Here’s How Square 2 Is Going To Remember It. We’re all going to look back at 2020 and have some specific memories. Unfortunately, most won’t be great, and there’s no need to go back and relive those. But for some of us, 2020 is going to have some positive memories, and for my last blog article in 2020, I’d like to focus on those.
Golden Spiral
DECEMBER 24, 2020
The Article in 60 Seconds. Big tech players like Amazon, Google, and Facebook have changed the customer experience forever by providing highly personalized, intuitive, and expedient service. Because of this, businesses of all types must consistently evaluate and adapt their customer experience approach to meet growing expectations. If you’re a marketer in any industry—including health IT—you need to be well versed in the art and science of customer experience.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Digilant
DECEMBER 24, 2020
Restaurant Insiders on 2020 Lessons Learned, Part Two. via Modern Restaurant Management. Modern Restaurant Management (MRM) magazine asked restaurant industry insiders for their perspection on 2020: What lessons did you learn and what do you feel the restaurant industry learned this year? Digilant CEO, Raquel Rosenthal, shared her thoughts: “We’ve learned that the increase in digital consumption and e-commerce adoption that’s resulted from COVID-19 has impacted QSR much like it
Modern B2B
DECEMBER 24, 2020
The post 3 steps to optimising your B2B digital advertising campaigns appeared first on Modern | B2B Marketing Agency.
Hubspot
DECEMBER 24, 2020
Keywords are a critical part of your SEO strategy. Along with relevant content and optimized website design, ranking for the right keywords helps your site stand out from the crowd — and get closer to the top of search engine results pages (SERPs). So it's no surprise that a substantial amount of SEO advice centers on keywords: Doing your research can help you select and rank for top-performing keywords in your market, in turn boosting user engagement and increasing total sales.
Sharpspring
DECEMBER 24, 2020
Taking an active role in the marketing for your agency or business is a critical part of attaining success. With competition fiercer than ever in just about every industry, you simply can’t rely on a philosophy of “if you build it, they will come.” However, the need to take ownership of your marketing efforts doesn’t mean you have to do everything by hand.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
DECEMBER 24, 2020
Have a website? Then you’ve likely heard about search engine optimization (SEO) — the process of making your site easier to find, crawl, and rank for search engines. The better your SEO, the higher your website ends up on search engine ranking pages (SERPs) — as a result, the greater the chance of your site being noticed by potential customers. And with 68% of all website traffic coming from organic and paid searches — rather than through social media shares and other marketing channels — the ri
LeadSquared
DECEMBER 24, 2020
Converting contacts or leads into customers is a top priority for every organization. However, companies have struggled with lead nurturing and pushing them down the sales funnel for a long time. Previously, businesses had two teams for generating customers: the marketing team for advertising and promoting products /services and the sales team for managing leads and nurturing them into customers.
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