Mon.Sep 19, 2011

Trending Sources

Research Sheds More Light On Why People Follow Brands Via Social Media

Conversionation

Over the last year, several studies have shown that people mainly start to follow brands on social media because of discounts and promotions. Once a social connection between a brand and a follower/fan is established, the continuity of it depends on your unique social proposition. In other words: what you have to offer matters most. [.]. Connected marketing Research Social media marketing brand followers customer experience Facebook InSites Consulting promotions research social media marketing

E-Books: The Next Front for Journalists in Transition

B2B Memes

Over the weekend, I read a couple of blog posts that highlighted for me the shifting battlefront in the digital-media wars. Twitter is no longer a matter for debate among thinking journalists. Twitterland is settled, and the analog natives have either converted or consigned themselves to the dustbin of history. The next front is something quite different: e-books. In response to a reader of his superb recent series of posts on why and how to use Twitter, Steve Buttry addressed the question of how to handle curmudgeonly journalists who continue to resist it. He gave two answers. Probably not.

Social Media — Just flirt with me, won’t you?

grow - Practical Marketing Solutions

Guest post by {grow} community member Krysia Hepatica. As a newly-divorced mom, being both back on the dating scene and trying to establish a new career, my life has been anything but dull. Because I was married at such a young age, I missed out on a lot dating and the drama that goes along with it. Yes, I have recently had an a-ha moment.  Rule #1 Get Noticed! Say hi.  Introduce yourself.  Period.

Confronting the Trust Barrier

Savvy B2B Marketing

We're pleased to present this guest post by Britton Manasco, who specializes in helping companies establish thought leadership and enable their sales teams to engage more prospects and close more business. Read on for his insightful thoughts on what it takes to earn the trust of prospective buyers. Trust is essential to successful selling, particularly if you are engaged in a high impact sale. But here’s the problem. Trust is now trading at a higher premium than ever. Why is that? Well, look around. Unpleasant factors that once were cyclical seem to have to have become structural.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

More Trending

10 SlideShare Presentations That Will Make You a Better Salesperson

Sales Intelligence View

For all of you sales fanatics out there scouring the Internet in search for an article, a blog post, a post-it note, anything, for some solid, rich content on how to become a better sales person…you’re quest is over. Below are 10 phenomenal presentations that will make you a better sales person. View more presentations from Minh Tran. 2.  How to Use LinkedIn for Social Selling.

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41 Fresh Blog Post Ideas For Your Company Blog

Hubspot

This is an excerpt from our new ebook – 100 Content Ideas for Community Managers. For tips like these for Twitter and Facebook, download the eBook here. Creating consistent and helpful blog content is a great way to build community and trust around your brand for your prospects. It's how you draw the right potential customers to your website. But cranking out daily content is challenging.

Three Social Media Lessons Learned

Digital B2B Marketing

There is no learning like hands on learning. Books, seminars, or cocktail discussions are valuable, but it cannot compare to what you learn by rolling up your sleeves and doing something yourself. In that light, here are three lessons I have learned through my increased involvement and starting this blog seven months ago. Find the Unexpected. Until I actively engaged in social media, you could not anticipate the type of return I would see. The real results from my social media involvement have nothing to do with numbers. Relationships are Key. So Michael, thank you. You Can Create Content.

Watch Out! Google Is Now a Publisher

Junta 42

If you did not hear the news, a few weeks ago Google purchased Zagat , one of the largest and most respected media companies devoted to restaurant reviews ( see the company announcement here ). Most reviews of the buyout, like this one from the NY Times , were focused on how Zagat’s user-generated reviews fit quite nicely with Google’s focus on localized search, which now can go head-to-head against services like Yelp. To me, it’s something a bit more. To publishers and content marketers, the purchase means that Google is now positioning itself as a creator of content.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Why “We’re the Leading Provider of” is NOT!

Fearless Competitor

Lead Generation Companies | Why “We’re the leading provider of” is a BIG Mistake. As an experiment, I did a Google search on “Leading Provider of” Wow! Lots and lots of hits. Here’s an example: Olive Software – the leading provider of digital edition & digital … A click on their website takes me to their “ value proposition.” ” Here’s how they say it. Olive Software is the leading provider of digital edition and digital archiving solutions for the publishing industry. There’s one small problem. guarantee it.”

Social Media May Already Be Sending Traffic

Sazbean

Think using social media may be a waste of time for your organization? Well, what if it’s already sending you traffic and you’re not doing anything to capitalize on it? Even if it’s just a little traffic, it may be worth exploring (whatever traffic you’re getting without effort can only be improved). Social Media Traffic. Converting Traffic. photo by epSos.de, on Flickr ).

Is Your Sales Team Losing Out On Opportunities To Your Competitors?

Sales Prospecting Perspectives

One of the primary goals of any sales team is to find all potential buyers in their target market(s). There are 2 key areas to look at to ensure your company is finding these buyers before your competitors are getting to them: 1) Are ALL marketing generated inquiries followed up on EFFECTIVELY? How persistent and effective is your team at getting a response to marketing inquiries? 2) What does your team’s outbound call strategy look like? Are you confident that your team is reaching ALL of the potential buyers in your target market that didn’t get pulled through your marketing team?

Search Wars? Just Wait For The Social Wars.

Sazbean

Rewind to the year 2000. There was an explosion in internet innovation. The stock market was starting to get shaky. Lycos, Yahoo!, Infoseek and Excite had sewn up internet search. Publishers were benefiting from search engines driving traffic to their sites. Instead of AOL’s, Prodigy’s and CompuServe’s closed web, search engines were a massive boon to the open, distributed web. They became massive sources of traffic to publishers and retailers, large and small. And then came little Google. It was simple. It was fast. The results were better. And so began the war for publisher distribution.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Mobile Application Development in the US Army [Talk Notes]

Ad Your Comment Here

The iSchool had LTC Gregory Motes, Chief of Mobile Applications Branch for the US Army in today to talk about Mobile Application Development in the Army. Below are a few notes (there weren’t too many of us tweeting, but we tried to get it all out there!). Mobile application development mobile app us army

Optimizing Online Copy: A Crash Course in Conversion Optimization

B2B Ideas @ Work

Though I am not a copy writer, I was intrigued by what I learned about writing online copy during my “Conversion Optimization” training class, hosted by Bryan Eisenberg. Based on the chief tenet of conversion optimization (make your content clear and conspicuous so your audience can find it right away), below are some salient tips on writing web copy that could benefit your B2B marketing efforts: Headlines • Try to speak in specifics rather than generalities (e.g., a “50% increase” rather than “an increase”). • Try and not use the word “that.”

Fix the Economy: Sales Leadership Must Be the Stimulus

Your Sales Management Guru

Fix the Economy:  Sale Leadership Must Be the Stimulus. By Ken Thoreson. While most eyes are on Washington DC and Wall Street to judge the health of the economy or to propose plans to that will “solve the problems”, everyone that reads this blog knows nothing happens unless a salesperson sells something! I am firmly convinced that the VP of Sales, Sales Director, or Sales Manager are the linchpins that drive the growth of any organization.  This will be a massive effort, but we can start TODAY!  I have listed a few ideas to that will begin the Sales Leadership Stimulus program.

Three Social Media Lessons Learned

Digital B2B Marketing

There is no learning like hands on learning. Books, seminars, or cocktail discussions are valuable, but it cannot compare to what you learn by rolling up your sleeves and doing something yourself. In that light, here are three things I have learned through my increased involvement in social media and starting this blog seven months [.]. In Practice Social Media Allison Aldridge-Saur content marketing Kevin von Duuglas-Ittu Maureen Blandford michael brenner ROI Thanks

ROI 5

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Attention B2B Marketers: Embrace the Mobile Web! [Infographic]

Modern B2B Marketing

by Maria Pergolino The fact that mobile web use is growing is not exactly breaking news. But the speed of mobile’s growth makes it clear that B2B marketers need to ramp up mobile marketing efforts. Embed this content marketing infographic on your web site: Attention B2B Marketers: Embrace the Mobile Web! Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Austin Hot Dog Restuarant Put on the "Google Map"

Client Bridge

This is why we do what we do. Real people realizing their dreams and adding value to their communities. Fueled by hard work, imagination and little help from Google and social media.

How do you break into SEO?

Biznology

Tweet This Post. Image via Wikipedia. If you are in this business long enough, someone will come up and ask the question. To some of them, it is the most important question in their lives: “How do I break into SEO?&# I honestly get this question several times a month. And each person that asks me is ready for my answer. Some seem ready to take notes. In fact many folks ask a longer question.

INFOGRAPHIC: Networking with LinkedIn

Client Bridge

From Lab 42, here's an infographic about LinkedIn, the preferred social network for business connections. View Original Article

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Five Tips for Launching a Memorable Start-Up Company

PR Meets Marketing

So you’re launching your company in a few weeks. You’re focused on getting the product to work. If you’re one of the lucky ones who was selected to launch and

Great Ways to Build Email Lists

Marketing Edge

Albert’s Answers I do a lot of presentations, as a result I get many questions. have answers to most of them, when I don’t I’ll say so and point folks in the direction to find out more. I’ll post. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. marketing

The “Keystone” of B2B Corporations isn’t CRM or Marketing Automation

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Thank you Wikipedia). The question which begs to be answered is, “What is the Keystone in the sales and marketing process?” Is it the CRM system, without which so much important information would be lost?

How to Leverage the Marketing Potential of Events [Marketing Cast]

Hubspot

What is the role of offline marketing in a world of digital communication? Has its purpose changed at all? It’s not about getting rid of everything else in favor of online marketing, says David Meerman Scott. In this episode of the Weekly Marketing Cast , we discuss how you can leverage the marketing potential of events. Don’t Do Events for the Wrong Reason. Connect with HubSpot

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

7 Tips for New Managers

Manhattan Marketing Maven

The hardest but most rewarding career transition is from individual contributor to first time manager. The first step on the ladder is the steepest because it is the most ego challenging and because it forces each individual to think and act differently.    In most organizations the path to fame and fortune requires you to manage and succeed through the efforts of other people. In many cases the people you will manage aren’t as fast, smart, well intentioned or skilled as you are. So, from the get-go, you have to get over yourself and focus on them.  You are a coach. Don’t!

4 Steps to Transform Leads Into Customers

Hubspot

This a guest post written by Greg Alexander CEO at Sales Benchmark Index. SBI is a sales consulting firm who helps companies grow revenue by improving the productivity of their sales forces. Greg is the author of Making the Number: How to Use Sales Benchmarking to Drive Performance. Your visitor and lead volumes have taken off since you began using inbound marketing strategies. Congratulations!

5 Types Of Lead Nurturing Emails You Should Be Sending

Hubspot

This is a guest post written by Pam Sahota. Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. Lead nurturing, which helps move your leads down the funnel via email marketing, is essential but not always implemented properly or efficiently. Types Of Lead Nurturing Emails You Should Be Sending. 1.