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CONVERSIONATION SEPTEMBER 19, 2011 Research Sheds More Light On Why People Follow Brands Via Social Media Over the last year, several studies have shown that people mainly start to follow brands on social media because of discounts and promotions. Once a social connection between a brand and a follower/fan is established, the continuity of it depends on your unique social proposition. In other words: what you have to offer matters most. [.]. Connected marketing Research Social media marketing brand followers customer experience Facebook InSites Consulting promotions research social media marketing | DIGITAL B2B MARKETING SEPTEMBER 19, 2011 Three Social Media Lessons Learned There is no learning like hands on learning. Books, seminars, or cocktail discussions are valuable, but it cannot compare to what you learn by rolling up your sleeves and doing something yourself. In that light, here are three lessons I have learned through my increased involvement and starting this blog seven months ago. Find the Unexpected. Until I actively engaged in social media, you could not anticipate the type of return I would see. The real results from my social media involvement have nothing to do with numbers. I’m awed by this democratizing power of social media. Your Turn. | B2B MEMES SEPTEMBER 19, 2011 E-Books: The Next Front for Journalists in Transition Over the weekend, I read a couple of blog posts that highlighted for me the shifting battlefront in the digital-media wars. Twitter is no longer a matter for debate among thinking journalists. Twitterland is settled, and the analog natives have either converted or consigned themselves to the dustbin of history. The next front is something quite different: e-books. In response to a reader of his superb recent series of posts on why and how to use Twitter, Steve Buttry addressed the question of how to handle curmudgeonly journalists who continue to resist it. He gave two answers. Probably not. | PWB MARKETING BLOG SEPTEMBER 19, 2011 Three Ways to Supercharge Social Media with Google Analytics If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives. Optimize Social Traffic. Then compare them against a control group of people that had not interacted with social media. Find New Customers on Twitter. | | | | | | | | | -
SALES INTELLIGENCE VIEW | MONDAY, SEPTEMBER 19, 2011 10 SlideShare Presentations That Will Make You a Better Salesperson For all of you sales fanatics out there scouring the Internet in search for an article, a blog post, a post-it note, anything, for some solid, rich content on how to become a better sales person…you’re quest is over. Below are 10 phenomenal presentations that will make you a better sales person. must warn you, this is not a magic post so just by reading this blog you won’t wake up with superhuman sales powers. Instead, it is your duty to take all of these lessons into consideration and implement them into your sales strategy. A sales man is a sport man. Zero To Sales. MORE >> -
JUNTA 42 | MONDAY, SEPTEMBER 19, 2011 Watch Out! Google Is Now a Publisher If you did not hear the news, a few weeks ago Google purchased Zagat , one of the largest and most respected media companies devoted to restaurant reviews ( see the company announcement here ). Most reviews of the buyout, like this one from the NY Times , were focused on how Zagat’s user-generated reviews fit quite nicely with Google’s focus on localized search, which now can go head-to-head against services like Yelp. To me, it’s something a bit more. To publishers and content marketers, the purchase means that Google is now positioning itself as a creator of content. MORE >> -
B2B IDEAS @ WORK | MONDAY, SEPTEMBER 19, 2011 Optimizing Online Copy: A Crash Course in Conversion Optimization Though I am not a copy writer, I was intrigued by what I learned about writing online copy during my “Conversion Optimization” training class, hosted by Bryan Eisenberg. Based on the chief tenet of conversion optimization (make your content clear and conspicuous so your audience can find it right away), below are some salient tips on writing web copy that could benefit your B2B marketing efforts: Headlines • Try to speak in specifics rather than generalities (e.g., a “50% increase” rather than “an increase”). • Try and not use the word “that.” MORE >> -
HUBSPOT | MONDAY, SEPTEMBER 19, 2011 41 Fresh Blog Post Ideas For Your Company Blog This is an excerpt from our new ebook – 100 Content Ideas for Community Managers. For tips like these for Twitter and Facebook, download the eBook here. Creating consistent and helpful blog content is a great way to build community and trust around your brand for your prospects. It's how you draw the right potential customers to your website. But cranking out daily content is challenging. How can you keep the blog post ideas flowing? How can you keep the content fresh and prevent yourself from re-hashing the same old thing. Multi-media and Visuals. How-to’s and Tips. Research. MORE >> -
Social Media — Just flirt with me, won’t you? Guest post by {grow} community member Krysia Hepatica. As a newly-divorced mom, being both back on the dating scene and trying to establish a new career, my life has been anything but dull. Because I was married at such a young age, I missed out on a lot dating and the drama that goes along with it. also missed out growing a career because I was home raising babies. So here I am now trying to balance a family, career, and social life and have found, thankfully, two of these have a lot in common. Yes, I have recently had an a-ha moment. Several, actually. Rule #1 Get Noticed! Say hi. Don’t. MORE >>
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