Wed.Jan 04, 2012

Trending Sources

5 Ways New Buyer Behaviors Are Impacting B2B Sales

Tony Zambito

For many in B2B sales, from senior leaders to sales representatives, it may be a discouraging time.  If you follow conventional and social media closely, the storied demise of sales has been told many times. 

Your 2012 Marketing Plan: Tell Me What to Do

grow - Practical Marketing Solutions

The ever-awesome Mitch Joel wrote a dizzying blog post forecasting that 2012 is The Year of More. He points out that 2012 will be a year of technological and information abundance: Social sharing will intensify and choices will multiply. The marketing stage — even for small businesses — will be more global. Mitch is right of course (just don’t tell him that I said so).

Plan 66

Sensible Talk About Social Media Measurement

Paul Gillin

The Internet is the most measurable medium ever invented, but the perception that returns on online social interactions can’t be quantified stubbornly persists. Like many former publicists, Paine has smoothly migrated her relationship-building skills into the social world, but unlike most of her peers she has chosen to specialize in numbers. Volume 2. highly recommend it.

5 Tools to Battle Social Media Content Overload

Hubspot

This is a guest blog post by Leo Widrich, co-founder of Buffer , a Twitter publishing application. He writes Twitter Tips every week on his blog. When Facebook's Mark Zuckerberg announced last year that we will be sharing twice the amount of content from just 12 months ago, there were some very interesting responses. Nova Spivack mentioned that this will cause a Sharepocalypse to happen. Summify.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

Savvy Speaks: Getting up to Speed - FAST

Savvy B2B Marketing

If you work as a freelance professional of any sort, sooner or later a client will ask you to work on a project where you have had little to no experience in the subject matter. Savvy professionals have methods they use to hit the ground running and get up to speed fast. This week, the Savvy Sisters share their best tips. Stephanie. Immerse Yourself. covering the topic. Jamie. Responsible Recon.

RFP 34

5 Steps: Keep your site “fresh” with minimal effort

EMagine B2B Blog

Keeping content up to date isn’t just a matter of being a good do-bee anymore. Beyond visitors staying engaged, the search engines want to know that you care about updating your content (and they’ll start sliding you down the rankings if you don’t). The problem is that sometimes, there’s just not much new stuff to [.]. B2B Web Strategy Engaging Visitors Search Engine Marketing

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The Right Brain vs. Left Brain of Marketers [Infographic]

Modern B2B Marketing

by Jason Miller Are you a Right-Brain or a Left-Brain Marketer? Psychologists and personality theorists have long believed there to be differences between the right and the left side of the brain. The right side of your brain is responsible for creativity, while the left side handles the details and implementation. The left side is analytical while the right side is artistic.

How Google+ Is Changing the Web, Even Though No One Wants It To

Hubspot

Google gave the world something it didn't want with the launch of its social network, Google+. The last thing the social media population at large wanted was yet ONE MORE social network to manage and visit. So explain how this social network that no one seemingly wanted saw a 55% percent increase in traffic in the month of December , and now has more than 62 million users. But that didn't matter.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

5 Power Tips for B2B Company LinkedIn Profiles

Social Media B2B

In the B2B space, LinkedIn may be the best social media site to take stock in. Recently while gathering some data for my company’s website, I was surprised to see how many website conversions viewed our LinkedIn profile. So as we come into a new year, take a few minutes to spruce up your business LinkedIn profile so when people come to check your company out, they get the best impression. 1.

3 Marketing Lessons from Louis CK

Fearless Competitor

Louis CK Earns $1 Million in 12 Days With $5 Video. Perhaps you’ve seen the story of how this comedian posted a video of his show and. Louis CK. invited people to purchase it for $5. This is why marketers need to continually tinker and experiment. Take the chance to try things that have never been done before. Price it very low – Louis CK only asked $5 – not a lot.

2012 Resolutions for the B2B Marketer

ANNUITAS

Well here we are.  2011 is history, and we embark on another year.  At the end of 2011, I resisted the temptation to become a prognosticator, figuring that I didn’t want to deal with the ramifications of my predictions potentially not coming true.  Instead, I have chosen to produce a list of resolutions for this New Year.  These resolutions are not mine alone.  They stem from discussions I’ve had with marketers over the past year.  Although there are five, I’m hoping that each B2B marketer should resolve to focus on at least one for 2012. Resolution #1:  Don’t be Self-Centered. They’re right. 

Introducing Find New Customers new state of the art blog, Fearless Competitor!

Fearless Competitor

Find New Customers  wishes to announce our new and radically redesigned blog. Fearless Competitor is  entering 2012 poised and ready for battle!  Find New Customers  deserves a world-class blog. This blog has always been our  best source of leads  - and it should be vastly better in 2012. Find New Customers  has greatly enhanced the company blog for the new year. New layout and connections.

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

The Qualities of a Powerful Word-of-Mouth Marketing Strategy

Hubspot

Many businesses think that if their product or service is spectacular, it will speak for itself; they'll need very little marketing effort for it to take off. But in reality, any companies that seem to have achieved remarkable growth in this manner do indeed have phenomenal products. Know Your Audience. Create personas that exemplify who your target audience is. and how they like to communicate.

[Video] What If You Couldn't Get Any New Customers?

Jill Konrath's Fresh Sales Strategies Blog

Today's video is designed to get you thinking. Seriously thinking. If you're on a sales team, talk about it together. If you're on your own, explore the ramifications. What you discover may have a huge impact on your success this year. And when you're done, please add your thoughts & comments below. But our marketplace is undergoing radical change. Our customers expect different things from us.

CallidusCloud Buys LeadFormix Marketing Automation for $9 Million Cash

Customer Experience Matrix

The list of independent marketing automation systems shrank by one yesterday when Leadformix was purchased by sales enablement vendor CallidusCloud for $9 million. The price is surprisingly low for an established marketing automation vendor. In my VEST report from last July, LeadFormix reported 210 clients, concentrated among mid-size firms, and 82 employees. This would translate to around $7 million revenue, for a price of just over 1x revenue, compared with 4 to 5x revenue in other recent acquisitions. In particular, LeadFormix infers visitors' “intent” (i.e.,

17 Silly Missed Lead Generation Opportunities

Sazbean

Offers are the heart and soul of lead generation. After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right? And it needs to be good. That’s why you spend hours upon hours creating ebooks, perfecting webinar slides, and building up your arsenal of offers. And if that’s the case, you want to pump as many leads as possible out of those offers’ landing pages. . That’s where promotion comes in. Luckily, the promotional possibilities are numerous. If not, you might want to get to work.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Content Marketing New Year’s Resolutions

WindMill Networking

In my last article I said that combining content marketing with social media can generate impressive results; that it can turn content into a work horse, one that generates real returns for the business. That is the good news.  Unfortunately, it is much easier to try to bring the two together in ways that are not terribly impactful, or worse, hurt the brand. Be open to new ideas about content.

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6 Ways to Spice Up Bland Email Marketing Campaigns

Hubspot

This is a guest post written by Kimberly Lindquist. Kimberly is a project manager and in-house social marketer at ListEngage , a full service interactive marketing firm. She can be found tweeting about marketing, content, Boston, and other ramblings @lindquik. Do you remember creating your first email marketing campaign? How long did that excitement last? Try On-the-Fly A/B Testing.

INFOGRAPHIC: SEO Success Pyramid

Client Bridge

From SmallBusinessSEM, here's an infographic that shows the building blocks for a successful SEO strategy. View Original Article

7 Best Practices for a Successful Mobile Check-In Campaign

Hubspot

Located at the intersection of mobility and marketing, the “check in” is one of the latest iterations of social media marketing. Location-based social media, such as Foursquare , encourage consumers to “check in” at a business using their smartphone, allowing them to keep the people in their social network constantly apprised of their whereabouts. Reward the Right Behaviors.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Your 2012 New Year’s Revenue Resolution

Modern B2B Marketing

by Rick Siegfried It’s a new year, a clean slate, and a chance to review and tweak your daily processes. It’s a known tradition to declare a resolution to make significant changes to various aspects of your life, and the same holds true in a business environment. Exercise More/Lose Weight. budget, it’s now up to you to prove that you can trim the fat. Get Organized.

Why your Business will need Inbound Marketing in 2012

Tomorrow People

Why would your business need inbound marketing in 2012? After all, you’ve managed without it in 2011. The answer is – things are set to change in 2012. The latest marketing trends mean that no business can afford to overlook inbound marketing. Inbound marketing technology allows companies to integrate all their activities in one.

Fearless Competitor is all-new and better than ever!

Fearless Competitor

Find New Customers wishes to announce our new and radically redesigned blog. Fearless Competitor is  entering 2012 poised and ready for battle!  Find New Customers  deserves a world-class blog. This blog has always been our best source of leads – and it should be vastly better in 2012. Find New Customers  has greatly enhanced the company blog for the new year. New layout and connections.

77% of Those Who Entered the Martha Stewart Living Sweepstakes Said YES to Opt-In Offers

SnapApp

Martha Stewart used SnapApp to create a compelling Facebook sweepstakes. Two first prize winners each received a Martha Stewart gift basket filled with Martha Stewart goodies, books, and a pair of tickets to the show. 77% of those who submitted an entry signed up for the optional newsletters and preview issue of Martha Stewart Living.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.