ViewPoint
SEPTEMBER 26, 2011
T oday we're pleased to have Paul Gillin as our guest blogger. Paul is a speaker, writer and B2B social media strategist. His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business.
Webbiquity
SEPTEMBER 26, 2011
Neusoft Corporation, the largest IT solution & service provider in China, and Appconomy, Inc. announced today plans to form a strategic alliance. By integrating the powerful Appconomy Platform for AppCommerce with Neusoft’s cross platform app environment, Appconomy will be able to power a new generation of commerce and community apps in the US, China, and globally.
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Convince & Convert
SEPTEMBER 26, 2011
In addition to the controversial redesign of the news feed, and announcements from the f8 conference about the new Timeline profile and app-fueled Graph Rank, was another very interesting Facebook-related development last week. My friends (and client) ExactTarget released part 10 of their social media research series. This one is called “The Meaning of Like” and analyzes the psychology of consumer use of the “like” button.
Marketing Craftmanship
SEPTEMBER 26, 2011
Craftsmanship Requires Accountability. “Artisan” was the term used before the advent of mass manufacturing to describe people who made things or provided services with a distinctive touch and flair in which they took personal pride. Prior to the Industrial Revolution, this included just about everyone: the shoemaker, the doctor, the dressmaker, the saddler.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Adobe Experience Cloud Blog
SEPTEMBER 26, 2011
by Jon Miller Email marketing remains one of the most important marketing tactics, even as social media, mobile marketing, video, etc. transform the marketer’s landscape. According to MarketingSherpa’s 2011 B2B Marketing Benchmark Report, more B2B marketers rank email marketing as very effective or somewhat effective than any other tactic — higher than SEO, tradeshows, social media, and more.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hubspot
SEPTEMBER 26, 2011
This is a guest post written by Lior Levine, a marketing advisor for an American based online company that offers personalized cancer care treatments. Lior also advises for the MA in political science department at the Tel Aviv University. Even though Google recently ended it’s Realtime Search deal with Twitter , which means Twitter’s fire hose is no longer catalogued and used in real-time search results, there’s still a good deal of SEO benefit to be gleaned from Twitter.
Biznology
SEPTEMBER 26, 2011
Image by dpstyles™ via Flickr. As someone who has worked on ranking algorithms, I know how difficult they are to develop. No, check that. They are easy to develop. They are hard to develop only if you want them to actually work. All this was brought to mind recently when Advertising Age (“AdAge” to the in crowd). changed the ranking algorithm for its Power 150 , the well-known rating mechanism for all marketing blogs, including this one.
Hubspot
SEPTEMBER 26, 2011
A big personal highlight from the recent Inbound Marketing Summit was seeing my friend and mentor Guy Kawasaki speak in person for the first time. Although I'd already read Enchantment , watching Guy dig deeper into each of the 10 enchanting actions was a fantastic reinforcement of what the book has to teach marketers about the art of changing hearts, minds, and actions.
readwrite
SEPTEMBER 26, 2011
Facebook is offering up to $10 million in free advertising to small businesses in the middle of slight changes to how the social networking site allows brands and consumers to interact on its Pages. The social networking site will give at least $50 to up to 200,000 small business in a partnership with the U.S. Chamber of Commerce and the National Federation of Independent Business.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
SEPTEMBER 26, 2011
Running out of ideas for your blog ? Think about incorporating data in new ways. When leveraged well, data can breathe life and new significance into your posts. This doesn't mean threading spreadsheets directly into your posts. Rather, you should think about how to responsibly frame the data in a way that will advance your narrative. U.S. Statistician and Sculptor Edward Tufte once called this "escaping the flatland.".
Hubspot
SEPTEMBER 26, 2011
There are many examples of companies failing at their usage of social networks for marketing. It has happened to pizzerias , Nestle , and even the American Red Cross (although they handled the situation pretty well ). What is the biggest failure you have seen on Twitter? For David Meerman Scott, it’s a tweet by the designer Kenneth Cole. Cole tried to insert his brand into conversations about the uproar in Egypt by posting the following tweet: “Millions are in uproar in #Cairo.
Hubspot
SEPTEMBER 26, 2011
As a marketer, A/B tests and multivariate testing are a great way for your business to optimize web pages and generate more leads and conversions. They allow you to figure out which elements of your marketing are working and which ones can be improved upon. Here are 5 best practices to keep in mind when conducting A/B testing on your website: 1. Keep It Simple; Then Get More Advanced.
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