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LinkedIn Algorithms Integrate Dwell Time to Improve Feed Rankings

Valasys

On the 12th of May 2020, in an announcement made on LinkedIn Engineering blog , it was revealed how LinkedIn is all set to improve its feed for individual members based on their time distribution on the feeds – the dwell time. LinkedIn’s Viral Actions and Their Upstream or Downstream Effects. Importance of dwell time.

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How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls. Chrysler commissions hapless marketing agency.

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10+ Indispensable (and Free!) Marketing Graders and Social Media Scores

Buffer

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. I’ve bookmarked several of my favorites and dug up a handful of other useful graders and tools to come up with this list of 10+ website graders, content scores, and social media ratings.

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Measuring the Invisible: The Truth About Marketing Attribution

Martech

Attributing success to any initiative or channel is often difficult due to the complexity of customer journeys and the ever-changing landscape of digital media and data privacy. For example, a viral TikTok could make the channel seem like a valuable source to invest in when in reality the value is short lived. Multiple streams.

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The marketer’s guide to reporting on social video engagement

Sprout Social

And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. If you haven’t brought video into your social media strategy, consider this your “twist my arm” moment. Media views. Post media clicks. But video creation requires work. URL clicks.

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5 Bold Tactics to Earn More Clients: What Winning Freelancers Are Doing

ClearVoice

Do not be too “old school” for social media outreach. We’ve all heard some variation of “look to the future, don’t dwell on the past.” The new breed of business coaches has glutted social media with motivational quotes about “knowing your worth” and surrounding yourself with excellence. Always look forward.

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4 Challenges About Data Collected From Your Content

Atomic Reach

Bounce rate or dwell time - Bounce rate or dwell time can also be an indication of engagement. For example, a piece of content could go viral and generate a ton of traffic. Blog comments - The number of blog comments is also another way bloggers measure the success of their content. Here's another example.