Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Prioritize Mobile Experience in 2020.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

DivvyHQ

NOVEMBER 3, 2021

In today's post, guest contributor Luca Tagliaferro sheds some light on how bounce rate is calculated, and how you can improve the amount of time visitors will "dwell" on your pages. It's also one of the most important as it sends signals to search engines as to the quality and relevance of your website's content.

Dwell 106

Dwell Organization Search Marketing Marketing Websites 106

Hubspot

JANUARY 4, 2021

Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the "optimization" part of SEO). You might remember when Google's featured snippet addition disrupted the numbered ranking system of search pages. This opens up into another potential benefit: placement in Google's coveted "local pack."

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

Go Beyond SEO

APRIL 13, 2023

In today’s world, people turn to search engines such as Google to find the services they need, including legal services. In fact, according to Google, “near me” or local search queries have grown by 150% in the past two years. So, they rank higher than those that have lower dwell times.

SEO 78

SEO Dwell Ideal Customer Profiles SERP 78

ClearVoice

SEPTEMBER 5, 2022

Every new Google algorithm update is meant to help searchers find useful information faster, better, and more reliably. The same rings true for the latest “helpful content update,” which is a part of Google’s ongoing effort to bring more “content by people, for people” into search engine results pages (SERPs). Click To Tweet.

Google 52

Google Lead Scoring Lead Ranking De-duplication 52

Scoop.it

MARCH 21, 2023

What does Google consider a reliable source, good enough to rank high? E-E-A-T At the end of 2022, Google updated its QRG (Quality Rater Guidelines), where the most critical change was about the E-A-T. ” Now Google also evaluates content based on the extent to which its creator has first-hand experience in the topic.

SERP 80

SERP Long Tail Marketing Dwell Content 80

Marketing Insider Group

MARCH 6, 2023

Videos Have Great ROI In 2023, industry professionals have reported that creating video content has significantly increased: Brand awareness Traffic Leads Sales Dwell time And the real beauty of creating video content: it doesn’t have to be expensive or time-consuming.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? This leads us neatly on to… Why is Google Analytics essential to SEO?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Convert

APRIL 19, 2021

In particular, if your PPC is Google Ads. Keep This in Mind Before Funneling Google Adwords Traffic to A/B Tests. Google Ads traffic is poised for conversions. Google Ads has purportedly leveled the playing field for advertisers with smaller budgets. So what are the risks of running an A/B test with Google Ads traffic?

Traffic 52

Traffic Paid Search Agency Lead Scoring Lead Ranking 52

Biznology

DECEMBER 7, 2017

Visitors tend to stay on your website for longer amount of time (also called dwell time) when you provide useful content. Users might leave your website if the pages don’t load immediately–even waiting five seconds for a page to load hurts your dwell time. Experts believe Google takes readability into account as it ranks websites.

SEO 140

SEO Dwell Lead Scoring Lead Ranking 140

Go Beyond SEO

NOVEMBER 25, 2018

But it’s not just about choosing the right keywords and hacking your way to the top of the first page of Google. You won’t just lose a client — a poorly-designed website also impacts your site’s dwell time. So, they rank higher than those that have lower dwell times.

SEO 107

SEO Dwell SERP Ideal Customer Profiles 107

Oktopost

APRIL 20, 2021

SEO has always been inextricably tied to the Google algorithm, a constantly shifting target that undergoes hundreds or even thousands of alterations and updates per year. Many of Google’s recent changes are designed with the needs of Google’s users at the forefront — but web marketers, not so much. Dwell Time.

SEO 62

SEO Dwell Lead Scoring Lead Ranking 62

Vidyard

OCTOBER 27, 2019

The amount of time a visitor spends on your page after arriving from a Google search can impact how high you appear in results. Known as dwell time, this is an important Google ranking factor, according to Backlinko. Finally, 55% of search results for keyword searches in the U.S.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

seo.co

DECEMBER 13, 2022

Essentially, using sub header tags will allow people to stay on your website long and improve its dwell time. This will send a signal to Google that your visitors are enjoying your website. Google will sometimes show snippets in the SERPs. A sub heading tag has an indirect effect on a website’s SEO.

Tagging 105

Tagging SEO Dwell Lead Scoring 105

accelerate agency

MAY 24, 2021

There’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? Why is Google Analytics essential to SEO? 20 tips to using Google Analytics to improve your SEO strategies. What is Google Analytics?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Vidyard

OCTOBER 27, 2019

The amount of time a visitor spends on your page after arriving from a Google search can impact how high you appear in results. Known as dwell time, this is an important Google ranking factor, according to Backlinko. Finally, 55% of search results for keyword searches in the U.S.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

ClearVoice

JULY 7, 2022

Can dwell time, page views, and user engagement affect your Google rankings? Not all of them, however, are officially recognized by Google as ranking factors, but that doesn’t mean they’re not important for SEO. But it can significantly enhance the user experience and help Google understand what your content is about.

Dwell 52

Dwell Lead Scoring Lead Ranking Google 52

Outgrow

OCTOBER 22, 2020

On one end of the spectrum, we have free tools like Google Keyword Planner, Uber Suggest, and Google Trends. As we advance, so too do the capabilities of search engines like Google. Thanks to that, Google is now able to have a much firmer grasp on user intent and language. Raising User Interest. Our verdict? Conclusion.

Outgrow 75

Outgrow Lead Ranking Lead Scoring Dwell 75

Outgrow

OCTOBER 22, 2020

On one end of the spectrum, we have free tools like Google Keyword Planner, Uber Suggest, and Google Trends. As we advance, so too do the capabilities of search engines like Google. Thanks to that, Google is now able to have a much firmer grasp on user intent and language. Raising User Interest. Our verdict? Conclusion.

Outgrow 72

Outgrow Lead Ranking Lead Scoring Dwell 72

BOP Design

MAY 29, 2020

Utilize Google Docs, Dropbox. Sales and marketing teams can use a platform like Google Docs or Dropbox to better collaborate, perform lead attribution , with the end goal of optimizing lead generation tactics. Sales and marketing leaders need to stop what they’re doing and get this recurring meeting in their calendars.

Dwell 79

Dwell Skype Marketing Mix Lead Ranking 79

Go Beyond SEO

NOVEMBER 25, 2018

But it’s not just about choosing the right keywords and hacking your way to the top of the first page of Google. You won’t just lose a client — a poorly-designed website also impacts your site’s dwell time. So, they rank higher than those that have lower dwell times.

SEO 68

SEO Dwell SERP Ideal Customer Profiles 68

Contently

DECEMBER 19, 2018

This—also known as dwell time to some—is simply the amount of time a visitor spends actively reading, watching, or engaged with your content. Google also uses the metric to rank search results , which means it presupposes that users are trying to answer a question or learn about a subject they’ve typed into the search bar.

Top of Funnel 131

Top of Funnel Lead Ranking Lead Scoring Dwell 131

Sharpspring

JULY 5, 2019

Dwell time — When traffic reaches your site from a search engine, dwell time tells you how much time a visitor spends on a page before returning to SERPs. Longer dwell times show that your content is relevant and engaging. Tracking micro conversions is easy using Google Analytics. Why Are Micro Conversions So Important?

Conversion 51

Conversion Dwell Marketing Analytics Tools Top of Funnel 51

KoMarketing Associates

NOVEMBER 6, 2018

As Google Answers , and “People Also Ask” results continue to increase for a range of informational and transaction search queries, being able to demonstrate success in obtaining visibility in these results becomes even more important for senior leaders. I’m not going to dwell on the reasons why this is a bad idea.

SEO 121

SEO B2B Thought Leadership Lead Scoring Lead Ranking 121

Outgrow

OCTOBER 22, 2020

On one end of the spectrum, we have free tools like Google Keyword Planner, Uber Suggest, and Google Trends. As we advance, so too do the capabilities of search engines like Google. Thanks to that, Google is now able to have a much firmer grasp on user intent and language. Raising User Interest. Our verdict? Conclusion.

Outgrow 64

Outgrow Lead Ranking Lead Scoring Dwell 64

Hinge Marketing

AUGUST 30, 2013

There are many SEO trends forming to keep up with Google and its ever-changing algorithm. Google is consistently adjusting their algorithm to catch all methods of influencing search rankings. When choosing an SEO consultant, make sure they know and follow Google’s webmaster guidelines. Don’t over optimize.

Dwell 48

Dwell Trends SEO Google 48

Kevin Indig

AUGUST 7, 2023

See Google or Apple, for example. People use many platforms at the same time: Google, Twitter, Threads, Email, etc. Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. If that trust isn’t violated or diminished, it leads to brand loyalty - the holy grail of brand growth!

Paid Content 94

Paid Content Advertisements Advertising Branding 94

Tomorrow People

MARCH 23, 2021

Most marketers don’t need to dwell on these three metrics since your marketing team is more directly responsible for them. Though Google Analytics is free, popular, and useful, you need to consider other analytics tools and dig deeper into the numbers to draw insights that will help you apply the most effective improvements.

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

accelerate agency

MAY 9, 2020

If your page isn’t ranked on the first page of Google, it’s not doing you much good. Google want all content to be as useful as possible to users. Bounce rate and dwell time are two of the ranking factors that try to ensure this. As well as delivering more links, long-form content is great for dwell time. Content tips.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Martech

JUNE 13, 2022

Users are fighting to protect their data privacy and the tech giants like Apple and Google are responding accordingly. On the other hand, marketers love to dwell and debate over attribution models. Digital certainly makes measurement easier, but there are still dozens of challenges that make accurate attribution near impossible.

Marketing Attribution 112

Marketing Attribution Touchpoints Dwell Privacy 112

nDash

JULY 20, 2021

The top rankings in Google search results get clicks, but titles further down in the rankings may get none. In addition, Google changes algorithms more than nine times each day, making it impossible to manipulate rankings with gimmicks and tricks. Also, don’t dwell on how excited you are to present the content.

SEO 52

SEO Dwell Marketing Analytics Tools Click Rate 52

Only B2B

MARCH 30, 2022

Instead of dwelling on a lost lead, concentrate on the next one and learn as much as you can from your mistakes. Fill your website with plenty of relevant material so Google has an easier job connecting your company with its target demographic. Maintaining a consistent outreach strategy assures you don’t miss out on a sale.

Tips 118

Tips Marketing & Strategy B2B Cold Calling 118

BuzzSumo

APRIL 14, 2019

This will precede an uptick in traffic, too, because Google loves backlinks. The reason you’re seeing those links is that companies know that Google appreciates when sites link out to other websites – not just interlink to their own. Google appreciates it even more when the outbound links are to high-quality, authoritative sites.

Peer-to-peer 110

Peer-to-peer Dwell SERP Traffic 110

EMagine B2B Blog

MARCH 1, 2019

Voice assistants, like Google Home, Amazon Alexa, Cortana, and Siri, provide the answers to more than one billion searches conducted per month. In today’s world of online marketing, all websites should be mobile responsive, so we won’t dwell on this topic for long. The Emerging Role of Voice Search in Healthcare.

SEO 59

SEO Dwell SERP Paid Search Agency 59

Atomic Reach

MARCH 15, 2019

As a start, more than 50 percent of internet traffic comes from mobile devices, and many of those gadgets have voice assistant capabilities courtesy of Siri or the Google Assistant. Understand How Google RankBrain Works and Optimize Content for It. Google's RankBrain engine notices that and makes the content rank highly.

Intent 105

Intent Top of Funnel Marketing AI Content 105

SmartBug Media

AUGUST 28, 2019

Google search bots look for video content. Since people prefer watching videos, Google will display them on SERPs when applicable for certain educational and informational queries like “how to” or “what is”. With the number of smartphone users continuously growing, the audience for video will only get larger and larger.

Demand Generation Agencies 73

Demand Generation Agencies Demand Generation Demand Video Marketing 73

Buffer

JULY 29, 2019

The full list includes: Facebook Google Twitter LinkedIn Pinterest even Slack. Google’s Content Quality Score. Terence Mace of Mace Dynamics wrote a detailed post about the signals of Google’s content quality score, a direct influence on how Google ranks pages in search results. Moz’s One Metric.

Social Media 72

Social Media Social Marketing Media Dwell 72