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The Big Shift: How the Economy, AI, and Privacy are Changing Everything We Know About Marketing

Act-On

Navigate ever-changing email privacy regulations. Attribution in the age of privacy The digital marketing community has been obsessing over increasing privacy regulations and the deprecation of third-party cookies — and our experts are no exception. Protecting your email domain health is super critical.” We don’t spam.

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Have Google and Yahoo found email marketers’ Achilles heel?

illumin

Google and Yahoo will update their email policies in February 2024 to reduce spam and improve customers’ experience. In its announcement, Google says : “Starting in 2024, we’ll require bulk senders to authenticate their emails, allow for easy unsubscription, and stay under a reported spam threshold.” Maintain a low spam rate.

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Navigating the Cookieless World: A Comprehensive Guide for B2B Marketers

Learn from the Pros

The Demise of Third-Party Cookies Third-party cookies are created by domains other than the one you’re visiting and are commonly used to track users across devices and websites. Due to privacy concerns, the tide has turned against third-party cookies. Due to privacy concerns, the tide has turned against third-party cookies.

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The Digital: The latest platform updates and trends – Edition 2

Modern B2B

Google Ads Data Manager: A Game-Changer? Google’s announcement of the Google Ads Data Manager is creating a buzz, signalling a new way to manage first-party data and optimise conversion rates. The strategic announcements highlight LinkedIn’s commitment to retaining user engagement within the platform.

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Keeping pace 2.0: Key platform updates and trends

Modern B2B

Google Ads Data Manager: A Game-Changer? Google’s announcement of the Google Ads Data Manager is creating a buzz, signalling a new way to manage first-party data and optimise conversion rates. The strategic announcements highlight LinkedIn’s commitment to retaining user engagement within the platform.

Trends 52
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5 Personal Branding Tips For You to Stand Out in 2024

SocialPilot

Google was founded in 1998 so 20 years ago the verb ‘to Google’ didn’t exist. I wonder how many Pandas are left in the wild?”, “I’ll just Google it”. Curate Relevant and Impactful Content Whether you’re a consultant, employee or on the job hunt, you’re going to be Googled by your potential client, boss or recruiter.

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13 Use Cases of Google Tag Manager (GTM) Feature in Outgrow

Outgrow

13 Use Cases of Google Tag Manager (GTM) Feature in Outgrow. By now you must have heard of something called the Google Tag Manager. What Is Google Tag Manager? Google Tag Manager is a tag management system. Google Tag Manager is like a first aid kit. Google Tag Manager also has some built-in tag templates.