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Navigating CTV Advertising: Taking Control in a Fragmented Landscape

Choozle

Unlike traditional linear television, where advertisers can reach broad audiences through a handful of major networks, CTV spans numerous platforms, apps, and devices. These IP matches are attributed and documented, indicating that someone within the household completed the intended action directly from viewing the CTV ad.

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12 Tips Every Brand Should Incorporate Into a Live Stream Marketing Campaign

Adobe Experience Cloud Blog

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? You probably even get push notifications on your apps when someone goes live.

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6 Video Podcasts B2B Businesses Can Learn From

Vidyard

TED Talks – Not Just a YouTube Phenomenon. Whether the topic is Business , Health , Science & Medicine , or the top-level TED Talks: Ideas Worth Spreading, the innovative video and live event series showcasing thought leaders has long been one of the most popular YouTube channels in history.

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State of Content Marketing 2017: The 3 Traits That Will Make Brands Truly Successful

Contently

A regular YouTube video of someone playing a guitar wasn’t interesting. Until that point, the company had simply bought licenses to stream movies and television shows that other companies had already produced. Most decisions to greenlight a television series come down to the experience and gut intuition of executives.

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Simple Content Marketing Tips to Build Your Audience in 2015

LeadSquared

And, they don’t do anything special either – they just record their online training sessions, and put up the snippets on YouTube to get attention of the searchers. a) Just upload your sessions on public websites, like YouTube and DailyMotion , and you would be getting free views in no time. Video tutorials are the way to go.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

The best example I’ve seen documented recently is from Junta42. Here are the tangible results they documented within 4 business days of its launch: 3 new clients signed up. The John Chambers Telepresence video on YouTube. 3 consulting inquiries. 3 speaking/workshop inquiries. 50 newsletter signups (potential leads).

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Lurkers are the 99.989% of Social Media

Biznology

It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Who even needs to know what Apache is, what an IP address is, how to set up a DNS , navigate the MX records , hack an.htaccess document or be concerned with ping latency.