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What Is a Blog, & Why Should You Create One

Hubspot

In the early stages, a blog was a personal web log or journal in which someone could share information or their opinion on a variety of topics. Alternatively, a woman named Kiki started a personal travel blog, called The Blonde Abroad , to document her travel experiences and provide readers with helpful tips and travel recommendations.

Wiki 101
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Enhance the Buyer Experience with Intelligent Engagement

Tony Zambito

Image via Wikipedia.   This is presenting an enormous challenge for strategists and marketers to learn how to establish “built-in” engagement that is intelligent as opposed to being the mere presence of a document which can be printed.    The social age is ushering a new era of what I would call Experiential Buying. 

Wikipedia 100
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Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

According to Wikipedia, Ford has 164,000 employees. Some of the search benefits of Google+ Brand Pages were documented well before Google, Plus Your World was released. Share your approach or opinion in the comments below or with me on Twitter ( @wittlake ) or Google+. Many people separate their business and personal activity.

Google 100
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TruthForce! | How Wiki Software is Changing Communication

Buzz Marketing for Technology

Wiki software--easy-to-use programs that let anyone with Internet access create, remove and edit content on a Web page--first gained popularity thanks to Wikipedia, the user-generated encyclopedia that has come to be hailed as one of the Webs greatest resources. became the companys official policy. a sort of business MySpace.

Wiki 100
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Effective collaboration with wikis | DavePress

Buzz Marketing for Technology

- own blog ) for some advice how how wikis can be used to throw some rough notes up and invite people to collaborate and share knowledge and experience to develop them into more coherent documents. MediaWiki - the platform that Wikipedia, amongst many other wikis, runs on - is probably the best of the free self-hosted options.

Wiki 100
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3 common phrases in B2B marketing ‘trends’ that mean absolutely nothing

Ledger Bennett

The additional meetings required, the documentation, the framework creation, ABM training – the list goes on, and all these things are doing is using up more of your valuable time. Targeting key accounts for cross sell opportunities to make the most of the ‘low hanging fruit’. It’s not ‘ABM’, it’s common sense.

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Using Google Optimize & Other Free A/B Testing Tools? Shift When You See These 5 Things…

Convert

If anything goes wrong or you don’t know how to take a certain action, you have to hope it’s in the documentation or there’s a help community/forum to run to. In Optimize’s documentation , Google states that they’re using the Bayesian inference “to better answer the questions that marketers actually have.”. Here’s what I mean.