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How B2B Brands Can Drive More Leads This Year

Webbiquity

Still, 61% of marketers want to increase the effectiveness of their SEO to get more visits and conversions this year. Content Marketing. Content is a vital component of every digital marketing strategy. According to CMI , 91% of B2B marketers are already using content marketing to generate leads.

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Seven Reasons to Create eBooks For Your Business in 2020

Webbiquity

Simply start with a Word document and save it as PDF. For more updates, follow him on Twitter @Mathew_Jade. The post Seven Reasons to Create eBooks For Your Business in 2020 appeared first on B2B Marketing Blog | Webbiquity. You don’t need a professional publishing house or (obviously) a printer.

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Sales Enablement: How To Boost Your Communication with Sales in 6 Easy Steps

Pam Didner

For example, many sales organizations struggle with the quality of leads from marketing. Do we have a clear definition of marketing leads that sales can accept? Do we need more vetting before we pass leads to sales? Here are 6 easy steps you can follow to boost good communications with sales reps.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

. • Importing social data: loading social data into the marketing automation database so it can be used for segmentation, analysis, and sharing with salespeople via CRM integration. This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API.

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KPI Dashboards & How to Use Them in Your Marketing

Hubspot

This dashboard from DataPine is the kind that could be useful to a marketing team in just about any industry that has a high price point -- and, therefore, a high customer acquisition cost. Marketing Leads Template. Their focus is on nine of the biggest metrics that give them insight into how successful their strategy is.

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The Hottest B2B Marketing Insider Topics Of 2010

Marketing Insider Group

On May 7th, 2010 I started this journey to document my thoughts and perspective on B2B Marketing. So as I begin 2011, I want to start by thanking all of you for putting up with my yammering on about the trends, hot topics and occasional outbursts on the state of B2B Marketing today. B2B Marketing Predictions For 2011 , Nov.

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10 Winning B2B Lead Generation Strategies for 2018

Leadspace

One survey of more than 750 industry professionals found that 92% of B2B webinar attendees downloaded documents or presentations, 81% asked the presenter a question about the company, and 60% participated in further research. Another popular way to reach prospective leads is to find them on social media.