Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. A competitive analysis report is a strategic document that examines the position and performance of your competitors in your business.

Analysis 87

Analysis Marketing AI Examples SWOT 87

Litmus

MAY 10, 2021

It’s times like these that having a documented content strategy is extremely handy. Having a strategy document to call upon when you need to review and confirm goals will help you determine what’s most important for your marketing. Creating more touchpoints between your brand and customers. Reducing customer churn.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Work Management Template 144

Buffer

MARCH 29, 2023

Until that point, her experience had been primarily in writing – for her blog, CamilleLove , and her copywriting clients. Speaking to people on either side of this unique brand-creator relationship, we put together this guide that’ll answer some of your questions and put you on track to turning content creation into a business.

Ideal Customer Profiles 96

Ideal Customer Profiles User-Generated Content Deliverability Social Media 96

Marketing Insider Group

JANUARY 27, 2020

When you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue and expenses, how to produce your goods and services economically enough to make a profit, and how to get the word out about what you offer. Keep the focus on your customers and their needs, not your company.

Startups 324

Startups Marketing & Strategy Marketing Strategy Content Marketing 324

BenchmarkONE

NOVEMBER 10, 2021

A marketing plan is a document that outlines your paid advertising , social media, email, SEO, or content marketing strategy. A definition of your key performance indicators (KPIs) and result tracking methods. That means every month, you get 300 customers. Track Your Goals and Strategy. What Is a Marketing Plan? .

Small Business Marketing 81

Small Business Marketing Planning Marketing Plans Marketing Budget Creation 81

Parse.ly

SEPTEMBER 26, 2022

Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Customer analytics tools. Social media analytics tools. Some analytics programs also include data from social media and mobile apps, overlapping with the broader category of digital analytics.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Why Create Social Media Contests?

Social Media 94

Social Media Paid Content Media Viral Marketing 94

Sprout Social

NOVEMBER 23, 2022

And considering most B2B buyers use social media to make purchasing decisions, interesting, persuasive content can translate into dollars. People trust who they know—a friend’s recommendation is the top reason people buy on social media. Complete your profile: This is a no-brainer—an incomplete or barren profile doesn’t inspire trust.

Linkedin 107

Linkedin Paid Content Tips B2B Thought Leadership 107

SocialPilot

JUNE 11, 2024

Contrary to popular belief, the work life of a social media manager is pretty hectic. The never-ending task of broaching new social media posting ideas daily for multiple social platforms is a strenuous ritual. Read our step-by-step guide to understand the basics of a social media template.

Template 81

Template Social Media Media Allocation 81

Hubspot

APRIL 2, 2019

Social media marketing is constantly changing and growing. Once you've logged into your Twitter account, click your profile picture in the top right corner. At the top, you’ll see your analytics broken down into Home, Tweets, Audience, Events, Videos, and Conversion Tracking. Select "Analytics" from the drop-down menu.

Twitter 76

Twitter Click Rate Eye-Tracking Ideal Customer Profiles 76

Circle Studio

FEBRUARY 26, 2020

The circle S view of business alignment is that every organization needs to have four core pieces in place to be successful: A documented business strategy. For example, customer retention is tied to increased profitability, because it costs less to maintain a relationship than to acquire a new one. Customer Alignment.

Planning 88

Planning Effectiveness Lead Scoring Lead Ranking 88

KoMarketing Associates

DECEMBER 2, 2013

However, as I discussed in a recent column on Search Engine Land, LinkedIn has historically been overlooked by SEOs in favor of other social media platforms, primarily due to the fact that links in profiles and discussions aren’t really “SEO friendly” (links incorporate a “ nofollow ” attribute).

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

BenchmarkONE

SEPTEMBER 1, 2020

You might have a general idea of where you want to go with your marketing, but you have to put that idea into the appropriate context of a customer persona – more on this later. What are your competitors doing with their emails, their social media, and their blogs? . Customer Analysis. Market Analysis. Competitor Analysis.

Small Business Marketing 87

Small Business Marketing Planning Marketing Budget Creation Marketing Plans 87

Go Beyond SEO

AUGUST 19, 2015

Simply posting to social platforms without a goal is so 2008 – in order to be successful now and in the future, outlining your social media marketing plan is key. This is particularly true for businesses that rely heavily on social media marketing. Where do I Start when Creating a Social Media Marketing Plan?

Planning 74

Planning Social Media Marketing Plans Social Marketing 74

Marketing Insider Group

APRIL 29, 2024

Here at Marketing Insider Group, we know the power of a solid customer acquisition strategy. But, when it comes to customer acquisition, the first thing you need to understand is this: There’s no one-size-fits-all approach. You’re the detective uncovering what makes your potential customers tick. Think again! What do they need?

Acquisitions 247

Acquisitions Work Management Ideal Customer Profiles Marketing & Strategy 247

Vidyard

NOVEMBER 13, 2019

Honorable Mentions: Confirmit, SmartBug Media. They strapped an iPad and some GoPro cameras to a weather balloon, let it loose, performed a Skype video call all the way in space, and documented the story in an amazing video. Winner: True Influence (in partnership with Arc Media). Winner: NetMotion Wireless. How far will it go?

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Magisto

APRIL 10, 2020

Instagram is one of the most popular social media platforms with more than 800 million active monthly users, 500 million of whom check Instagram daily. If you want to start an Instagram account that will be devoted only to fitness, you need to open a new profile just for that purpose. High quality content.

Ideal Customer Profiles 59

Ideal Customer Profiles High Quality Lead Profiling Tagging 59

Hubspot

APRIL 1, 2018

Whether you're using Facebook to generate leads, close your next sale, or create a customer community, knowing how to make and optimize your cover photo is very important. Read on to learn what you should (and shouldn't) do in your cover photo, and grab some social media performance tracking templates at the bottom of the page.

Template 101

Template Facebook Guidelines Banners 101

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Parse.ly

APRIL 6, 2020

Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Customer analytics tools. Social media analytics tools. Some analytics programs also include data from social media and mobile apps, overlapping with the broader category of digital analytics.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Hubspot

JULY 12, 2018

Once you build a following, consider starting a website, accepting custom orders, or expanding to refinishing work and upholstery. They help people create successful online dating profiles, source possible matches from outside normal online channels, and offer a level of personalization Tinder just can’t. Online dating consultant.

Small Business Marketing 101

Small Business Marketing Business Work Management Ideal Customer Profiles 101

Vidyard

NOVEMBER 13, 2019

Winner: NetMotion Software Runners-Up: Uberflip, Genesys Honorable Mentions: Confirmit, SmartBug Media “ Skyping in Space ” by NetMotion Software is the ultimate example of show don’t tell storytelling by a B2B brand. How far will it go? Do they end up Skyping with alien lifeforms? Watch to find out.

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65

Sprout Social

JANUARY 16, 2017

billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. Set up a custom date range, such as the past six months, to simplify your auditing process. Imagery : Is the cover photo and profile photo on-brand? Audit your current Facebook Page.

Facebook 85

Facebook Work Management Ad Frequency Marketing Management 85

Vidyard

NOVEMBER 13, 2019

Honorable Mentions: Confirmit, SmartBug Media. They strapped an iPad and some GoPro cameras to a weather balloon, let it loose, performed a Skype video call all the way in space, and documented the story in an amazing video. Winner: True Influence (in partnership with Arc Media). Winner: NetMotion Software. How far will it go?

Video Marketing 50

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 50

Moz

JANUARY 28, 2019

Does the business I’m marketing interact face-to-face with its customers? As you can see, the possibilities are substantial, and this is all apart from businesses that are classic B2B models, like manufacturers, suppliers, and wholesalers who also have physical premises and meet face-to-face with their clients. Document your research.

Search Marketing 60

Search Marketing B2B Marketing Work Management Lead Ranking 60

Paul Gillin

OCTOBER 7, 2010

If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. It seems only natural that online social interactions should be part of this profile. I encourage you to restrain your enthusiasm.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

QuanticMind

SEPTEMBER 7, 2018

While Pokémon Go might have been the way that lay people were introduced to augmented reality (AR) and virtual reality (VR), some brands have been using these technologies for a few years already in an effort to augment their customers’ experience. In 2019, expect to see more companies follow the groundwork laid by innovators like IKEA.

Marketing AI 43

Marketing AI Advertisements Advertising Mobile Advertising 43

Sprout Social

MAY 22, 2023

Neither is the road to social media maturity. The COVID pandemic was an unanticipated crisis for the healthcare industry, but one that opened organizations’ eyes to the crucial business impact digital and social media marketing can have. Social media can impact every arm of your business.

Social Media 78

Social Media Work Management Media Forrester 78

Sprout Social

JANUARY 5, 2023

With social listening, you can finally know exactly what your customers need without digging around endlessly for answers. Consumer conversations are more transparent than ever in the age of social media. This includes: Topics and trends that your customer base is passionate about. Is it a customer service issue?

Social Media 81

Social Media Media Eye-Tracking Work Management 81

Ambal's Amusings

OCTOBER 15, 2009

Get Customers. Keeping a Closer Eye on Content ROI – CMO Council. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Sprout Social

AUGUST 24, 2023

As a brand, ensuring the satisfaction of your customers throughout the customer journey is crucial. This is where customer service reports comes into play. Customer service reports offer businesses comprehensive feedback on the performance of the customer support team based on customer data.

Work Management 77

Work Management Marketing Management Service Allocation 77

Brandwatch Marketing

AUGUST 21, 2023

Regardless of their organization’s size, social media management has become one of the core focuses for marketers and community managers. Managing various different networks at the same time can be challenging and that’s where social media management tools come in handy.

Enterprise Management 92

Enterprise Management Social Media Work Management Marketing Management 92

Albacross

JANUARY 17, 2020

Leads then enter ActiveCampaign’s built-in CRM system for our sales reps to work intelligently with them – ultimately turning the leads into valuable and loyal customers. HubSpot It serves as our main CRM solution where we store the information we have about all our current clients, potential leads, leads in progress & lost deals.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Sprout Social

MAY 19, 2023

LinkedIn’s rising popularity has made it a leading social network for brands to gain authority and target potential customers. That’s where social media scheduling tools come in, allowing you to deliver content that meets your brand’s needs, while being timely and relevant to customer interests.

Linkedin 86

Linkedin Webinar Metrics Ideal Customer Profiles Click Rate 86

Sprout Social

JUNE 5, 2019

Being a customer these days means that you have a wide variety of service channels to choose from. There are self-service knowledge bases, AI-powered chatbots and messaging services designed to cater to different customers. As a brand, you’ve likely already worked on customer service in some form. What tools do I need?

Work Management 105

Work Management Social Media Service Ideal Customer Profiles 105

Optinmonster

JANUARY 14, 2024

Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO. SEMrush SEMrush is a comprehensive digital marketing toolkit widely used for SEO, PPC, content marketing, and social media analytics.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Sprout Social

SEPTEMBER 16, 2021

If you’ve been using social media marketing for your brand for a while, you might have begun to realize that relying on only native apps is limiting. Social media tools are necessary for your brand to excel in its marketing goals. Why you need social media marketing tools. How to decide which social media tools to use.

Social Media 145

Social Media Paid Content Budget Programs Tools 145