Brandpoint

NOVEMBER 30, 2021

Brandpoint’s distribution reports have been top of the industry for years, but we are always looking for ways to make our clients’ experience better. We are excited to announce the launch of a brand-new distribution report model that has many new features to make readability and navigation more seamless than ever.

Distribution 118

Distribution CTR Click Rate Landing Pages 118

Webbiquity

MARCH 2, 2021

Those who can see a significant boost to ROI. Visit the event site and click on Roundtable 9 to see my full presentation on how to maximize ROI from your event marketing content. How to Maximize Event Marketing Content ROI. Pre-Event Content Types and Distribution Channels. Here’s how. The Outline.

Event Marketing 273

Event Marketing ROI Multi-Channel Advertising Agencies 273

Marketing Insider Group

APRIL 12, 2021

Some come with a higher investment, and others have a more impactful ROI (return on investment). In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Owned media typically has greater ROI, but organizations will find the most success leveraging all three.

Paid Content 356

Paid Content ROI Paid Search Agency Media 356

Marketing Insider Group

JULY 29, 2020

To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include? Calculating Content Marketing ROI.

Top of Funnel 338

Top of Funnel ROI Lead Scoring Lead Ranking 338

ClearVoice

MARCH 26, 2024

This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion. Consider these extra metrics for performance.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? Here’s a table of contents in case you want to skip to a specific section of this guide: What Is Content Marketing ROI? How To Measure ROI of Content Marketing What Are Content Marketing Metrics?

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

chiefmartech

APRIL 28, 2024

They may have an aversion to the term “marketing technology” because of well-earned skepticism around the utilization and ROI of martech. The post 16 years later, the present — not future — of martech is here, but unevenly distributed appeared first on Chief Marketing Technologist. Even if they are purchasing it.)

Distribution 85

Distribution Work Management Marketing Management Vendors 85

Contently

JANUARY 24, 2020

It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. If you’re not creating and distributing content with a clear purpose, you’re basically banking on a happy accident to keep your job. Their crime: failing to set goals. So where do you start?

ROI 214

ROI Content Marketing Marketing Analytics Tools Content 214

Influitive

NOVEMBER 1, 2017

Now that you’ve sourced a pool of amazing customers with stories to tell (see my post on 4 steps to sourcing amazing customer success stories) and have helped them create user-generated content (UGC) that’s sure to attract a ton of highly qualified leads, next comes content distribution. Often, we’re so spent from creating that we.

Distribution 164

Distribution ROI Sales Qualified Leads User-Generated Content 164

ClearVoice

MAY 31, 2023

If you plan to invest thousands of dollars in content marketing, you need to learn how to measure content marketing ROI. Tracking content ROI allows you to evaluate the effectiveness of your campaigns. What is content marketing ROI? To calculate content marketing ROI, get your revenue and subtract the costs.

ROI 96

ROI Top of Funnel Multi-Touch Attribution Marketing Analytics Tools 96

Search Engine Journal

AUGUST 7, 2020

Great content that no one reads just drives a poor ROI. Learn how to efficiently distribute your content and make your content marketing successful. The post Content Distribution: Getting Started in 9 Simple Steps via @Stevenvvessum appeared first on Search Engine Journal.

Distribution 140

Distribution Content ROI Efficiency 140

PathFactory

APRIL 23, 2024

With the ability to do these three things, B2B marketers get deeper insight into the black box of their content, while proving the ROI of their content marketing efforts. The post Stop Guessing, Start Growing: Win By Proving Content Marketing ROI appeared first on PathFactory. But marketing is noisy—how can I break through?

ROI 52

ROI Marketing Automation Services Content Marketing Content 52

Huptech Web

FEBRUARY 16, 2024

21% of content marketers say that measuring ROI is the biggest challenge when developing content. The blog below will help to shed some light on important questions like; What exactly is Content Marketing ROI? How Do I Calculate Content Marketing ROI? What Do We Mean By Content Marketing ROI?

Paid Content 52

Paid Content ROI Content Marketing Lead Scoring 52

Contently

MAY 23, 2018

In today’s digital media landscape, content distribution is often the step brands overlook the most. But when the story is complete, brands don’t always treat distribution with the same sense of urgency. We were just doing organic distribution before. Cardinal Health already had great content.

Distribution 158

Distribution Top of Funnel Paid Social Agency Lead Ranking 158

Mass Analytics

JUNE 20, 2023

Keep an Eye on ROI: Return on Investment in Marketing Mix Modeling In the previous article of this series, we learned how to measure the contribution of each channel in an MMM project. Two of the key concepts in Marketing Mix Modeling is the relationship between ROI and Contribution. This translates into a decreasing ROI.

Marketing Mix 98

Marketing Mix ROI ROMI Impressions 98

Lead Liaison

JUNE 21, 2023

Modern Day Lead Capture for High Performing Exhibitors and ROI Calculator Events are a great opportunity for businesses to connect with potential customers. To help businesses understand the benefits of using a Universal Lead Capture solution like Lead liaison, we have created a free ROI Analysis tool.

Lead Capture 89

Lead Capture Lead Liaison ROI Marketing Automation Services 89

Navigate the Channel

OCTOBER 19, 2023

Create a Press Release Creating a press release that you can distribute online to increase awareness of the upcoming trade show is vital to your ROI. Doing so reinforces the information you’re delivering across all channels for the maximum ROI. FAQs Why should I create a press release for a trade show?

Trade Show 65

Trade Show ROI Tips Press 65

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. This guide will cover why content marketing delivers better ROI than traditional advertising and its potential to drive business growth.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Lead Liaison

JANUARY 10, 2023

Determining ROI on events: Why are you operating blind? Imagine no longer needing to rely on the show organizer to provide you with a lead list that is also being distributed to your competitors as well. The post Determining ROI on events: Why are you operating blind? appeared first on Lead Liaison.

Lead Liaison 98

Lead Liaison ROI Lead Capture Marketing Automation Services 98

KoMarketing Associates

NOVEMBER 15, 2017

The “State of Video Marketing 2017” report from Vidyard and Demand Metric discovered that 44 percent of marketers have improved their video marketing ROI this year. Marketers also appear to be benefiting from utilizing advanced metrics when measuring ROI.

ROI 182

ROI Video Marketing Content Landing Pages 182

markempa

APRIL 13, 2015

Tweet The management of sales leads is critical to generating marketing ROI. I was recently asked by someone how to utilize lead distribution to gain the best results. Many of you reading this post do not have a choice of who you distribute leads to. Test your lead distribution approach. on a real-time basis.

Distribution 120

Distribution Sales Qualified Leads Lead Scoring Lead Ranking 120

KoMarketing Associates

JULY 31, 2018

Marketers are still developing an ample amount of video content to reach their target audiences, according to new research, and they are using a multitude of social channels to distribute their work. More Marketers Creating Original Video Content. million will go toward original content.

Distribution 121

Distribution Advertising Channels Video Marketing Organization 121

Oktopost

JANUARY 31, 2024

Best metrics for ROI Conversion Rates Measuring conversion rates for employee advocacy posts is essential as it provides a tangible metric to assess the effectiveness of your advocate’s efforts in driving desired actions from the audience. Here are some commonly used metrics to help you get started.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

Contently

JUNE 12, 2018

Marketers and brand editors need to meet their contributors halfway, disclosing some basic information about voice, audience, distribution channels, and goals. Freelancers, the funnel, and marketing ROI. How to measure marketing ROI is a bit of an inexact science. Did a post keep readers on site longer than average?

ROI 165

ROI Top of Funnel Paid Search Agency Digital Marketing Funnels 165

Hubspot

JUNE 13, 2019

You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage: What is press release distribution? Why is press release distribution important?

Press 101

Press Distribution PR Public Relations 101

KoMarketing Associates

OCTOBER 25, 2017

The “Marketing Technology ROI Survey” from Ascend2 recently found that the majority of marketers (69 percent) turn to martech to increase their marketing ROI. When it comes to the features of martech, 50 percent of marketers said that analytics/predictive modeling typically helps increase ROI.

ROI 123

ROI Marketing Management Marketing & Strategy Distribution 123

Contently

APRIL 13, 2017

While multi-touch attribution is the most accurate approach to demonstrating content marketing ROI , there’s a simpler metric that can get you started: leads influenced. The post This One Lead Gen Metric Will Help You Show Marketing ROI appeared first on The Content Strategist. Time for a definition!

Lead Gen 166

Lead Gen Lead Scoring Lead Ranking ROI 166

Contently

MAY 13, 2019

Are there any new ways to drive content marketing ROI we should be thinking about? If you think about it, sales enablement is the easiest way to drive marketing ROI. When it comes to content distribution, social networks and email platforms get a lot of love. If we’d made a better ROI calculator? Sara, New York.

Top of Funnel 166

Top of Funnel ROI Content Marketing Budget Programs 166

Contently

JUNE 12, 2018

Marketers and brand editors need to meet their contributors halfway, disclosing some basic information about voice, audience, distribution channels, and goals. Freelancers, the funnel, and marketing ROI. How to measure marketing ROI is a bit of an inexact science. Did a post keep readers on site longer than average?

ROI 135

ROI Top of Funnel Paid Search Agency Digital Marketing Funnels 135

Content Standard

OCTOBER 16, 2018

I sat down with Ryan Mei, an insights manager who formerly worked on the video growth analytics team at BuzzFeed and the analytics and insights team at Red Bull Media House, to better understand which social media metrics are key when creating video for distributed platforms, particularly YouTube and Facebook. Metrics for YouTube Videos.

Distribution 98

Distribution Youtube Facebook Video Marketing 98

Inbox Insight

JUNE 7, 2020

79% of B2B marketers say that improving ROI of marketing activities is a key focus for 2020. And when it comes to inbound marketing specifically, proving ROI isn’t so straightforward. Being able to effectively calculate ROI for different inbound tactics also helps you decide on the best ways to move forward.

Inbound Marketing 98

Inbound Marketing ROI Lead Ranking Sales Qualified Leads 98

Marketing Insider Group

FEBRUARY 27, 2023

And those who documented their strategy are 5x more likely to report high marketing ROI. For example, we show how our average client sees a 7x ROI and 138% increase in measurable website visits. By putting prospects at the center of your strategy, you can increase your marketing ROI and generate more quality leads with minimal effort.

Lead Ranking 240

Lead Ranking Planning B2B Thought Leadership Lead Scoring 240

Marketing Insider Group

JANUARY 4, 2021

It builds trust, spotlights your thought leadership, and delivers measurable ROI (return on investment). Distribution plan: Now that you have content, how will you distribute it? Without distribution, it can’t deliver traffic. Distribution also helps with organic SEO. Deliver Value in the Inbox. Image: DMA.

Growth Marketing 356

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 356

Atomic Reach

APRIL 30, 2019

What is Content Marketing ROI? Therefore, it is essential to plan to show them the Return on Investment or ROI of content marketing. As a result, your goal is to show them why they should care, and the best way to do this is through calculating content marketing ROI. The Components of Content Marketing that Play Into ROI.

ROI 108

ROI Content Marketing Planning Paid Search Agency 108

Webbiquity

APRIL 5, 2023

Digital Asset Management (DAM) Software is a centralized platform that enables a business to efficiently store, organize, manage, retrieve, and distribute digital assets. Determine Digital Asset Management ROI After narrowing your search for the best DAM system, evaluate the potential return on investment (ROI).

Digital Asset Management 252

Digital Asset Management Work Management Marketing Management Software 252

Marketing Insider Group

SEPTEMBER 11, 2015

Paid distribution a great way for brands to quickly grow their audiences and jumpstart engagement with their content. The average Hollywood movie spends 50-60% of its production budget on distribution, and the ratio for creating and distributing your brand’s content should be similar. Even great content, however, needs a push.

Paid Content 100

Paid Content Distribution Cost Per Click Banner Ads 100

KoMarketing Associates

SEPTEMBER 27, 2017

New research shows that B2B marketers are realizing more success with content marketing, and a number of different factors are contributing to their positive ROI. This was followed by more developed strategies (72 percent), and better content distribution (50 percent).

Positioning 120

Positioning ROI B2B Marketing B2B 120