Act-On

OCTOBER 11, 2023

The most common approach to B2B marketing department structure and roles Today’s B2B marketing departments are usually structured into three major buckets: Growth Marketing Product Marketing Brand Marketing Some organizations have a fourth bucket: Content Marketing. This is just a big-picture overview.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Content Standard

APRIL 23, 2024

Technology is a powerful tool, but overreliance on automation can actually lead to poorly-executed personalization and an abundance of irrelevant data being used to inform decision-making. Champions the customer: Armed with a deep, first-hand understanding of your audience, position yourself as a customer advocate within your organization.

CMO 85

CMO Enterprise Management Planning Work Management 85

Marketing Insider Group

NOVEMBER 18, 2020

This site utilizes editorial best practices to engage readers and sets itself apart through authentic, journalistic storytelling , by taking an industry insider’s perspective, profiling innovative people, sharing thought leadership insights, and reporting on trends sparked by the enterprise cloud revolution and digital transformation.

Forecasting 321

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 321

Scoop.it

MAY 30, 2024

Art curators skillfully choose and organize art around a central theme or idea. Content that’s curated, organized, and all in one place will mitigate the need to search and scroll endlessly to find information. You carefully select, organize, and present information to your readers to enrich their experience.

Curation 92

Curation Copyright Paid Search Agency Content 92

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. Content Automation is a revolutionary technology that automates various aspects of the content creation process, from ideation to distribution.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Contently

AUGUST 11, 2022

How content marketing leads to meaningful ROI. It can be optimized for search and distributed through your organic channels. Focusing on great content puts you in a better position to succeed and gives you flexibility around distribution. Paid ads and content marketing have inverse reputations.

Marketing Budget 208

Marketing Budget Content Marketing Planning Paid Search Agency 208

Zoominfo

SEPTEMBER 16, 2020

generate organic traffic vs. lead generation) and be able to measure and track the success of the content on each one. At the end of the day, your website is for growing your business and generating leads , so it should be a good reflection of your brand, personality, tone, style, etc. Making Design A Priority. Salesforce.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Content Standard

OCTOBER 13, 2017

You know the power of storytelling. You’ve read the studies about how brand storytelling more than any other form of communication can inspire people to act. But how do you execute storytelling as part of your marketing strategy? This is the brand storytelling model that we now employ at Skyword. Where does it fit?

Storytelling 61

Storytelling Marketing Strategy Marketing & Strategy Brand Identity 61

ClearVoice

APRIL 3, 2024

Can a blog post lead to a sale? Organic vs. paid distribution. Content strategy: Present a comprehensive plan that outlines the target audiences, types of content, and distribution channels. Use storytelling and visuals to communicate and truly resonate with each stakeholder. Absolutely! SEO value.

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? If we do that, we’ll build trust, nurture leads, and have a strong pipeline when the economic landscape shifts. Let’s dive in.

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

Anyword

JANUARY 15, 2020

Although the publishing industry’s digital transformation introduced a host of benefits to readers and media organizations alike, there’s no denying that it arrived with its own unique set of challenges. From declining display revenue to the mass adoption of ad blockers, today’s storytellers face a range of unfamiliar obstacles.

Advertising Agencies 82

Advertising Agencies Brand Identity Branding Content 82

Contently

NOVEMBER 29, 2023

At Contently, for example, we organize all content within The Content Strategist around our five pillars: Strategy, Digital Transformation, Storytelling, ROI, and Trending. Whether your goal is brand awareness, lead generation, or customer engagement, having defined goals can steer the direction of your content framework.

Ad Building 78

Ad Building Content Lead Ranking SEO 78

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. While the data paints the perfect picture, activating employee storytellers just because your competitors are doing it isn’t a smart strategy.

Social Media 148

Social Media Social Marketing Marketing & Strategy Peer-to-peer 148

Top Rank Marketing

JULY 12, 2023

But the reality is that technology and data will level the playing field, so a company can no longer compete on just its product features or benefits or pricing or distribution network. It leads to increased brand recognition, differentiation, customer loyalty, and ultimately having a larger market presence.

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

Tomorrow People

MARCH 23, 2021

As you organize and implement your Go-to-Market plan, you must: Find a real market problem that your product or service will solve. Cost Per Lead It’s unlikely a CEO would assess your performance based on a metric like this because it’s more important how these leads respond to your messaging. Summary & Takeaways.

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

Contently

NOVEMBER 22, 2023

To create an editorial calendar that successfully moves leads further down the funnel, you’ll need more than a spreadsheet filled with topics and deadlines. Is it to increase website traffic, boost engagement rates, or generate leads? Clear objectives will guide your content planning and set the stage for impactful storytelling.

Top of Funnel 78

Top of Funnel Cost Per Click Paid Search Agency Planning 78

Brandpoint

JUNE 9, 2021

Incorporate organic brand mentions A good story angle provides the framework for a high-performing MAT Release, but at the end of the day you want that brand mention. An intriguing image leads to a headline read, which leads to exploration of the story, so always have excellent lifestyle photos to publish with a MAT Release.

Media 122

Media PR Paid Search Agency Distribution 122

Contently

MAY 13, 2019

So, I worked with my team to ramp up our content marketing machine and push out lead-gen campaigns that would appeal to our target audience. Sure, you can make some badass content your audience loves and increase your inbound leads, but a lot of those leads will need to be nurtured for months to become opportunities.

Top of Funnel 166

Top of Funnel ROI Content Marketing Budget Programs 166

Vidyard

SEPTEMBER 27, 2022

Video Distribution Trends 2.2.1 Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 Video Length Distribution 3. Organize your sales enablement tools in easily accessible shared drives or internal sites. Use video to enhance storytelling and sales engagement.

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Contently

SEPTEMBER 11, 2017

To hear more of Ann’s insights, watch the short clip below, which was created for our Accountable Innovation Series in partnership with Magnet Media , an industry-leading global strategic studio. Ann : I think it’s a good idea if it’s used in a larger media mix and distribution plan of content. Ann : Yacht party.

Content Marketing 166

Content Marketing Planning Brand Identity Branding 166

Content Standard

JULY 28, 2016

The Darwinian nature of capitalism offers significant advantages to those already at the top of the food chain: access to capital, brand recognition and trust, established distribution channels, bulk purchasing power, and defined, efficient processes. How would we teach our contributors and creatives to be great storytellers?

Storytelling 40

Storytelling Paid Search Agency Companies Enterprise Management 40

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Video Marketing Storytelling 4. Video Distribution Channels 6. How much are you going to spend on creating and distributing videos?

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Content Standard

JULY 30, 2015

Storytelling and SEO have opposite but not opposing natures. Often misperceived as contradictory, storytelling and SEO actually collaborate well. Before exploring their relationship further, let’s define the core elements of brand storytelling and SEO strategy: a brand story and a ranking factor. Social Signals.

Storytelling 40

Storytelling SEO Lead Scoring Lead Ranking 40

EveryoneSocial

MARCH 19, 2020

This applies to remote workers or companies who have physically distributed — and in many cases — global office locations. Where employee activation is helping: Increased and improve brand reputation Helps attract more top talent Employee retention increases Authentic storytelling More sales and marketing results.

Social Media 87

Social Media Activities Media Distribution 87

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Video Marketing Storytelling 5. Video Distribution Channels 7. How much are you going to spend on creating and distributing videos?

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Sprout Social

DECEMBER 20, 2022

Going behind the scenes to show your social audience (and prospective teammates) what it’s like to work at your organization. Here are specific ways meet the team social posts can benefit your entire organization. Brand advocates play a critical role in driving brand awareness, supercharging recruitment efforts and generating leads.

Social Media 94

Social Media Media Work Management Distribution 94

Metadata

FEBRUARY 5, 2024

We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” Melissa said it well: “When you’re utilizing brand channels, especially LinkedIn, you’re fighting with your competition for 20% of all organic reach dedicated to brand pages.”

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Anyword

NOVEMBER 14, 2018

Last week, we had the privilege of hosting 30 of NYC’s best and brightest digital publishing professionals for breakfast as a part of Keywee’s Distributed Content event series. For most publishers, looking back on their performance for the year means looking back at the performance of their content distribution channels. The upshot?

Storytelling 58

Storytelling Ad Exchange Distribution Custom Publishing 58

Contently

SEPTEMBER 11, 2017

In that ideal world, they’d grasp how the best practices and pragmatism of marketing can complement great reporting and storytelling. You still need to market your content because it’s not just going to magically perform organically. Kelly suggested that the priorities of the organization should determine where it lives.

Top of Funnel 164

Top of Funnel Funnel Advertising Content Marketing Digital Marketing Funnels 164

Convince & Convert

DECEMBER 29, 2017

Furthermore, FlexPod is a leading converged infrastructure solution, so buyers are generally well-educated, highly technical individuals. Cisco and NetApp also made the decision to give a donation of $1 per opt-in they received to the One Laptop Per Child organization. Initially, the challenges seemed plentiful. Amplify by Sharing.

Campaigns 155

Campaigns Ad Building Opt-out Paid Search Agency 155

Biznology

SEPTEMBER 21, 2016

They’re also defining a new role at organizations at the same time. From web producer for American Experience to an editorial and social media lead on The Takeaway, she’s also coached Public Radio International journalists and WGBH employees on how to use social media in their research and reporting. And: Who is your audience?

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

Binary Demand

MARCH 11, 2024

While some companies focus on meeting the needs of individual shoppers, others navigate the complex realm of serving companies and organizations. The spotlight of B2B marketing solutions will be on engaging with decision-makers within an organization rather than the end consumer.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Content Standard

SEPTEMBER 16, 2016

The future of SEO is brand storytelling. The editorial organization within a corporation has to be independent enough to form unique perspectives, but embedded enough to access exclusive information. Brands are no longer merely peddling products; they’re producing, unearthing, and distributing information.

Storytelling 40

Storytelling Paid Content SEO Marketing & Strategy 40

Zoominfo

JULY 25, 2018

In today’s blog post, we explore the different lessons marketers can learn from door-to-door salespeople to better nurture leads through the sales funnel. 3. Create and distribute personalized follow-up content. They organize many moving parts and data points to help with multi-channel lead nurturing.

Top of Funnel 150

Top of Funnel Planning Buyer Personas Multi-Channel 150

Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Only 44% of B2B marketers responded that their organizations are clear on what content marketing effectiveness or success looks like. Is your company one of them? Which Social Media Channels Do B2B Marketers Use Most?

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Trade Press Services

JANUARY 2, 2024

For organizations to grow, it is essential that they embrace innovation and adaptability. LinkedIn has solidified itself as the leading site for business professionals and organizations to communicate. Don’t forget to take a look at what your competitors, clients, stakeholders and vendors have created and distributed as well.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Binary Demand

MARCH 11, 2024

While some companies focus on meeting the needs of individual shoppers, others navigate the complex realm of serving companies and organizations. The spotlight of B2B marketing solutions will be on engaging with decision-makers within an organization rather than the end consumer.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52