Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

The Point

NOVEMBER 9, 2011

Join me on Wednesday, December 7 as I present a Webinar on “ Top 10 Tips for Lead Nurturing Success ,” hosted by the Direct Marketing Association (DMA). how to integrate social media into your lead nurturing strategy …. how to integrate social media into your lead nurturing strategy ….

Lead Nurturing 100

Lead Nurturing Webinar Metrics Tips Leads 100

Zoominfo

FEBRUARY 25, 2021

For example, a behavioral lead scoring rubric based on a 100-point threshold may award 50 points whenever a lead registers for a webinar. Outbound prospecting is a direct marketing channel where salespeople identify target customers and then directly reach out to them in order to introduce them to their company or product.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. What would you do?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

SEPTEMBER 7, 2010

The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

The Point

JULY 21, 2009

As I have often lectured in this space, much of what makes for an effective email has less to do with deliverability, mobile compatibility, social media functionality, and all the technical bells and whistles that most people fret about, and more about basic direct response principles such as a strong subject line and a compelling [.].

Webinar Metrics 100

Webinar Metrics Demand Generation Deliverability Lead Generation 100

Webbiquity

JUNE 7, 2018

According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel. And 23% say that lead generation is the topmost benefit of email marketing. It’s the preferred direct marketing tactic for low cost and high ROI.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Zoominfo

OCTOBER 13, 2021

Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising. Corporate direct marketing channels commonly include highly personalized physical mail, email, social media, and texting campaigns.

Sales Management 130

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 130

Zoominfo

FEBRUARY 25, 2021

For example, a behavioral lead scoring rubric based on a 100-point threshold may award 50 points whenever a lead registers for a webinar. The content can be anything from eBooks and sponsored research to upcoming webinars and virtual events a company is participating in.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

markempa

JUNE 14, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I read a good article on " What’s Wrong With Social Media For B2B Marketing " by John Miller who also writes the Modern B2B Marketing blog.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

BenchmarkONE

JUNE 25, 2020

Entrepreneur is a publication that isn’t directly marketing focused, but that still has a lot of insight on how you plan and execute your marketing efforts. It’s the perfect way to brush up on things like amping up your content marketing and helping build more trust with your leads. Social Media Today.

Planning 114

Planning Paid Search Agency Verticals Marketing & Strategy 114

Binary Demand

JUNE 22, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Champion Communications

OCTOBER 12, 2021

Champion Communications recently hosted a webinar to dig deeper into the minds of B2B buyers and gain insight into these questions. The webinar was presided over and hosted by Alistair Russell of Laing Russell, with a panel of senior B2B decision-makers which included the following guests: Dax Grant, CIO – Global Operation HSBC.

Brand Identity 62

Brand Identity Branding B2B B2B Thought Leadership 62

Rev

APRIL 12, 2023

Their campaigns included emails, snail mail, webinars, and personalized content tailored to these accounts’ specific needs and wants. To increase the visibility of their products to their target accounts, Salsify implemented an account based marketing strategy.

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

Zoominfo

DECEMBER 19, 2018

The Koozai YouTube channel is made up of a creative group of digital marketing experts. Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media. Featured Video: How to Measure the Success of Your Content Marketing Campaign.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

markempa

NOVEMBER 19, 2012

“We have over 1,500 clients, and they concur with your research findings … a lot of people in the market over the last two years have been asking me about what they should be doing on social media,” said Tracey Voyce, Director, Bloomtools. B2B Social Media Marketing: Focus on leads, not likes.

Organic Leads 120

Organic Leads Lead Generation Traffic Peer-to-peer 120

markempa

AUGUST 14, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Webinar Metrics B2B Sales Generation 120

markempa

AUGUST 7, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. EDT, Brian Carroll will be hosting a webinar on critical but often overlooked factors for successful lead generation.

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Webinar Metrics Generation 120

markempa

OCTOBER 2, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

Velocity Partners

JUNE 7, 2024

Their resources on how to run every function its products touch — from sales to marketing to customer service — are so comprehensive, their audiences literally never have to leave the site to answer to any question they have.

Communities 81

Communities Paid Search Agency Lead Ranking Marketing Analytics Tools 81

Madison Logic

JUNE 6, 2023

To prevent this, marketers should remove demand creation content from their product page domain and distribute content on multiple channels and formats like social media, small videos, blog posts, and podcasts.

Demand 52

Demand Top of Funnel Enterprise Management Work Management 52

markempa

JANUARY 25, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « The Lead Generation Advantage for Small Businesses | Main | The halo effect and lead generation » Podcasts vs. Webinars which is better?

Lead Generation 120

Lead Generation Webinar Metrics Lead Ranking Generation 120

Binary Demand

JUNE 19, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

Zoominfo

OCTOBER 5, 2021

Koozai The Koozai YouTube channel is made up of a creative group of digital marketing experts. Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media. Featured Video: How to Measure the Success of Your Content Marketing Campaign.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

markempa

JULY 21, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Sales Qualified Leads Webinar Metrics 120

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. The Social Habit pre-orders now available. Winners of our Social Media Research Contest.

Twitter 114

Twitter Facebook Webinar Metrics Brand Identity 114

Webbiquity

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

markempa

AUGUST 11, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. MarketingSherpa.com : How to Get Thousands More White Paper Readers & Webinar Attendees: Red Hats Initial Test Results.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. This has proved to be spot on when it comes to a social media campaign.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

The Point

APRIL 21, 2010

Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value. What is it about the blog’s design that turned into the perfect “prescription” for Navicure’s social media strategy?

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

markempa

MAY 4, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Theres some great comments from other marketers too. Theres some great comments from other marketers too. Just scroll down the page a bit.

SWOT 120

SWOT Lead Generation Webinar Metrics Paid Search Agency 120

KoMarketing Associates

NOVEMBER 13, 2013

These landing pages offered things like White Papers, eBooks, and webinars. McKay Allen is the Inbound Marketing Manager at LogMyCalls. He has spoken at events like SMX, SES, and the Social Media Strategies Summit. Each page generated several hundred form fill outs and only a couple dozen phone calls. Lead Generation'

B2B 120

B2B Landing Pages Leads Lead 120

NuSpark Consulting

APRIL 29, 2017

Account-based marketing makes this possible by enabling you to address the individual responsibilities of each contact persona you deal with during the buying cycle and highlight issues that are important to them. #4: 4: Personalize the Approach. Create high quality, targeted content and offers and customize it for specific accounts.

Account Based Marketing 159

Account Based Marketing Ideal Customer Profiles Budget Programs Enterprise Management 159

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But lately, Ive watched some really bad webinars and webcasts. Webinars compete for your audiences most precious commodity - time.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120