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Direct Marketing Doesn’t Have to Suck

Paul Gillin

In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. And then I thought about what that says about the state of direct marketing today. Lots of direct marketers still haven’t bought into this idea.

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5 Examples of Brands Who Do Content Marketing Right

ClearVoice

Content marketing involves creating useful content for the audience as a way of educating, entertaining, or offering other value can be considered content marketing. It varies somewhat from direct marketing, where the brand pushes a product or service and asks the audience to buy. John Deere.

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Are Webinars too Popular?

The Point

Last week I was interviewed by BtoB Magazine for an article, “Webinars: Are They Worth It?” For more information on how to improve response to your Webinar event, download a free copy of our white paper: “ Top 10 Tips for Webinar Invitation Success. ”. that appeared online today.

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“Information Overload” Biggest Change Agent for Marketing in Next Decade?

The ROI Guy

In a recent article on the 10th anniversary of B2B magazine, marketing leaders were asked to look back on the past 10 years and reflect on the biggest changes in B2B marketing. One of the best ways we have found to connect with customers one-on-one is through interactive white papers.

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ClickInsights: What is your favorite case study? Why do you like it?

Ambal's Amusings

She is the author of the first published book on the topic of customer case studies, Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset. Alltel Wireless drives “My Circle” success with sophisticated direct marketing was created for Acxiom, an interactive marketing services company.

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B2B Lead Generation Blog: Lead Generation for the Complex Sale Listed Among BtoB Magazine’s Best Marketing Books

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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B2B Lead Generation Blog: Sales Leads Are Too Valuable For Sales People Alone

markempa

Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration. The article is based on a recent white paper , as well as research by CSO Insights. The article is based on a recent white paper , as well as research by CSO Insights.

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