Tony Zambito

NOVEMBER 22, 2015

According to recent surveys by PWC, Forrester, IBM , and McKinsey, disruptive trends in customer and buying behaviors are expected to continue over the next five years. by Yarden Gilboa. Changes in customer and buying behaviors continue to rock the very foundations of many industries.

Buyer Personas 100

Buyer Personas Lead Ranking Buy Research 100

Valasys

APRIL 10, 2020

Building a personalized account-based marketing strategy not just helps in creating content and messages tailored to the specific target accounts, but also helps in their effective deliverance, through account-specific interactions and campaigns. Testing Direct Emailing to the Executives.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

The ROI Guy

SEPTEMBER 17, 2010

With ready access to an unprecedented wealth of on-line information, and skepticism toward vendors as a result of direct marketing overload, buyers have revolted and taken the buying cycle into their own hands. How fundamental is the shift from product / solution selling to value selling / marketing?

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us "Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Ambal's Amusings

APRIL 29, 2010

Surveys, quizzes. Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. The High-Tech Direct Marketing Handbook (Ebook). Marketing Edge podcast. Blog posts. Newsletters. Video clips. White papers.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Content Standard

AUGUST 26, 2016

If you can work your email strategy into your broader content strategy, the results will prove worth the work (especially where ROI is concerned): according to the Direct Marketing Association via Outbound Engine, “Email marketing yields an average 4,300 percent return on investment for businesses in the United States.”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Tony Zambito

OCTOBER 9, 2015

With the amount of hype, “content about” content marketing, growth of content marketing agencies/consultants, and the explosion of content marketing conferences, the instinctive thought process is this percentage should be increasing – not decreasing. The Forrester report, as well as others, alludes to this problem.

Effectiveness 100

Effectiveness Buyer Personas Content Marketing Forrester 100

The ROI Guy

MAY 4, 2006

Technology Sales & Marketing - Party Like its 1999? A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? The latest survey results were just released by IDC, and it looks like there is some cause for celebration.

Marketing Budget 40

Marketing Budget Budget Programs Advertising Agencies SMB 40

Webbiquity

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. Stumble upon something good? Tweet This!

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

ClearVoice

NOVEMBER 11, 2022

In a 2021 survey, roughly 25 percent of marketers said they would invest more in Facebook than any other platform in 2022. Sixty-nine percent of marketers say that their companies work with social media influencers. Forrester ). Like email content, SMS delivery is a direct marketing form. Pew Research).

SMS 98

SMS Buy Top of Funnel Content Marketing 98

PureB2B

NOVEMBER 29, 2016

The main reason B2B companies have cited using marketing automation software has to do with better ROI and higher quality leads. Furthermore, the same survey indicates that the “most compelling reason for implementing marketing automation is to increase revenue (79%) and to get higher quality leads (76%).”.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

PureB2B

NOVEMBER 29, 2016

The main reason B2B companies have cited using marketing automation software has to do with better ROI and higher quality leads. Furthermore, the same survey indicates that the “most compelling reason for implementing marketing automation is to increase revenue (79%) and to get higher quality leads (76%).”.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

Convince & Convert

FEBRUARY 23, 2012

It’s from a 2011 marketing survey by the Corporate Executive Board. They surveyed about 2,500 B2B consumers or buyers. We have Bubba Gump Shrimp Company, which means I get to quote Forrest Gump all the time. Eric : The salad days, if you will. We have the Golden Nugget in Las Vegas and Atlantic City. Lauren : Yes.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

The Effective Marketer

JULY 5, 2009

It’s not how long you make it, is how you make it long ”. Sometimes you just have to write that extra paragraph and cutting more words won’t make your copy flow better.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100