Martech Advisor

DECEMBER 3, 2019

Advertising is deeply intricate — both marketers and consumers have more data, channels, and technologies to choose from than ever before. Unfortunately, most marketers don't know how their customers feel about advertising, according to Forrester. Study behaviors of prospective customers.

Opt-out 66

Opt-out Opt-in Work Management Marketing Management 66

Ambal's Amusings

AUGUST 27, 2010

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. "Effective content for either technical or business buyers needs to address issues that keep them awake at night" Tom Pick's Bio. Recommended Resources from B2B Marketing Experts. Ardath Albee's blog Marketing Interactions.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

MAY 27, 2010

When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process. An additional consideration is the different needs among members of the buying committee—influencers. Laura Patterson's book Marketing Metrics in Action.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

The ROI Guy

SEPTEMBER 17, 2010

Rounding up the challenges, recent studies indicate that 9 out of 10 of buyers say that when they are ready to buy, they find you. With ready access to an unprecedented wealth of on-line information, and skepticism toward vendors as a result of direct marketing overload, buyers have revolted and taken the buying cycle into their own hands.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Content Standard

OCTOBER 2, 2020

.” — Joe Chernov “Incorporate easy email marketing strategies with your Facebook efforts to see bigger results (aka profits!).” ” — Amy Porterfield “Instead of one-way interruption, web marketing is about delivering useful content at precisely the right moment when a buyer needs it.”

Paid Content 118

Paid Content Top of Funnel Planning Paid Search Agency 118