Sprout Social

JUNE 21, 2022

A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. What is direct marketing?

Direct Marketing 109

Direct Marketing Examples SMS Paid Search Agency 109

Content Standard

JULY 9, 2019

When you find that perfect balance of promotion and outreach, the ROI potential of email marketing is huge. That’s pretty compelling—and may be why marketers aren’t rolling back on email. Email marketing best practices for 2019 are focused on scaling efforts back. Think less broadcast, less pushy.

Email Marketing 106

Email Marketing Practices Personalization Planning 106

Valasys

APRIL 10, 2020

Testing Direct Emailing to the Executives. Direct mail being a direct marketing tactic, can be an effective way to reach the targeted group of executives, thus helping to build a personalized account-based marketing strategy. Contact us.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Convince & Convert

MARCH 4, 2016

Include social media buttons underneath the infographic so people can share it via their favorite platforms (such as Twitter, Google+, Pinterest, and Facebook). Blogger Outreach. When you post the infographic on Twitter and Facebook, always include a thumbnail image and a hyperlink back to your landing page. Social Media.

Linkbait 142

Linkbait Planning Peer-to-peer Landing Pages 142

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. What would you do?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

ClearVoice

MARCH 26, 2020

At this stage of your business development and scaling process, consider creating partnerships with a variety of agencies to not only improve the ROI of your marketing efforts, but to simply put out better content consistently. Make no mistake, your ticket to ride the content marketing wave and make your brand known is through content.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

B2B Marketing Savvy

AUGUST 25, 2009

Still, content… management… and metrics drive the accountability and Twitter, Facebook and the like can be no different. The good news, unlike most previous evolutions of outbound channel alternatives, Twitter doesn’t come with budget requirements. Resources, to be sure, are needed, but it’s not as cash-driven as traditional media.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Biznology

SEPTEMBER 10, 2013

While it may well be important to have the top-100 influencers on any particular topic following you on Twitter or Facebook, it is not essential. Read more… Blogger outreach is scary — I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

WebMarketCentral

MARCH 24, 2009

In It Came from Facebook! The report authors conclude that "Like any tactic that is more aligned with PR than direct marketing, results are difficult to measure quantitatively.

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? It helps educate its members, not every person practicing “PR&# is actually a member or even knows the PRSA code of ethics, so the outreach has to go above and beyond membership to help improve the situation.

PR 161

PR Social Media Paid Content Media 161

Online Marketing Institute

JULY 9, 2009

Thought leadership-based lead generation tactics -- such as educational Webinars -- combined with good old fashioned sales outreach must be defined and put in place. Its in this phase that interaction with the organizations sales team becomes paramount. Government is Where It’s. Government is Where It’s.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

B2B Digital Marketer

OCTOBER 19, 2020

It’s not a cold LinkedIn outreach message. You know, uh, for me, what I find to be the most effective is just direct outreach and the two channels that I’ve gotten this phenomenal success results with are LinkedIn and email. It’s not a cold email. You’ve already preempted yourself. Absolutely.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

Webbiquity

JULY 26, 2010

Why Use Twitter, Facebook & LinkedIn for Content Marketing? Why Digital Media Outreach Shouldn’t Be Ignored , April 28, 2010. Social Media Statistics for B2B Marketers , June 21, 2010. Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Biznology

OCTOBER 25, 2011

You have probably responded to lower donations and attention by relinquishing too much power to your direct marketing firm and they have been much more aggressive than you’re comfortable with, sending out many more snail mail and email donation requests than ever before. It is time to leave the land fallow and let the lists rest.

Blogger 80

Blogger Internet Marketing Outgrow Paid Search Agency 80

Magisto

MARCH 31, 2019

So, any outreach strategy should start by this – knowing your audience. Direct Marketing (mail, email, phone, subscription) A total of more than 150 million direct mail promotions were sent out in 2015. A Facebook executive predicted that their platform will be all video and no text by 2021. More than 2.5

Conversion 60

Conversion Word of Mouth Touchpoints Mobile Advertising 60

Convince & Convert

JUNE 12, 2013

Owned Media: Using Your Permission Marketing Assets. Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.). Content marketers should develop a plan to promote their content in a unique, platform-native way across all of these assets.

Paid Content 152

Paid Content Promotion Media Paid Search Agency 152

accelerate agency

FEBRUARY 26, 2023

While some agencies specialize in one aspect of SaaS marketing, such as SEO or content, it’s more efficient and cost-effective to choose a company that offers combined services. For example, accelerate agency provides SEO (including technical and onsite SEO), content marketing, link building, and outreach.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

While some agencies specialize in one aspect of SaaS marketing, such as SEO or content, it’s more efficient and cost-effective to choose a company that offers combined services. For example, accelerate agency provides SEO (including technical and onsite SEO), content marketing, link building, and outreach.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

While some agencies specialize in one aspect of SaaS marketing, such as SEO or content, it’s more efficient and cost-effective to choose a company that offers combined services. For example, accelerate agency provides SEO (including technical and onsite SEO), content marketing, link building, and outreach.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Hubspot

MAY 5, 2013

Since Facebook acquired Instagram two years ago, we haven’t seen much change in the product (besides the controversial Terms of Service update ). Finally, Instagram stepped up this week and started rolling out a helpful Facebook-esque feature: the ability to tag specific Instagram users within photos. Read more at Ad Week.

Tagging 28

Tagging Cost Per Click Features Paid Search Agency 28

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Consider your fans – your advocates – your 1%ers – your volunteer marketing army.

Social Media 148

Social Media Media Paid Content Webinar Metrics 148

Convince & Convert

SEPTEMBER 20, 2010

link] RT Please [link] Face to Facebook RT @jaybaer Are You Slow Enough to Succeed in Social Media? He has a very small start up consumer product company – has a FB page, a Twitter profile and hired me to do some outreach work. link] #SMM [link] Blog Manana New @jaybaer Are You Slow Enough to Succeed in Social Media?

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160