Hubspot

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. It’s not intuitive, then, that these two functions often exist in silos, each having their own systems and processes.

Sales Management 74

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 74

Contently

JANUARY 11, 2023

As countless marketing messages flood email inboxes, McKinsey research suggests 71% of customers expect the messages they receive from brands to be personalized—and 76% are frustrated when they’re not. Marketers have been trying to master personalization since the dawn of the Internet. 3 trillion in value over the coming years.

Personalization 217

Personalization Top of Funnel Business Enterprise Management 217

Valasys

APRIL 19, 2023

I understand that generating high-quality SQLs is crucial to your job as a business owner or marketer. Still, with changing times and evolving market trends, knowing what sales-qualified leads tactics will work best can be challenging. These high-quality leads are known as sales-qualified leads (SQLs).

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Lead Ranking 52

SmartBug Media

MARCH 2, 2023

Welcome to our monthly blog series, where we dive into the latest updates from HubSpot! As an agency specializing in digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals.

Hubspot 52

Hubspot Multi-Touch Attribution Enterprise Management Product 52

Optinmonster

MAY 4, 2023

CRM plugins turn your WordPress website into a lead generation and client management system. In this article, we’ll go over what features you should look for in a WordPress CRM tool as well as our top picks for CRM plugins. CRM stands for customer relationship management software. What is a CRM Plugin?

CRM 73

CRM Top of Funnel Marketing Automation Services Enterprise Management 73

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Are brands willing to trust digital assistants to take over the reigns for part of the customer journey? This means the engagements with the digital assistants advance customers in the journey. “We

Marketing AI 96

Marketing AI Conversion Top of Funnel Eloqua 96

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 74

Training Top of Funnel Resources Work Management 74

SmartBug Media

DECEMBER 10, 2020

SaaS marketing is not for the faint of heart. Yes, I am talking about HubSpot. If you’ve read anything I’ve written about SaaS, I’m probably sounding like a broken record, but SaaS marketing is challenging. In fact, there isn’t another type of marketing that’s similar. Why HubSpot for SaaS? What Makes SaaS Unique?

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing? Additional reading.

Digital Asset Management 131

Digital Asset Management Paid Content Work Management Marketing Management 131

SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? There’s a lot to navigate when searching for the best marketing practices for your emerging company. Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting. Start-Up Marketing Fundamentals.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 65

Training Top of Funnel Resources Work Management 65

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

Marketing Automation Services 103

Marketing Automation Services Marketing Automation Enterprise Management Automation 103

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . But Hubspot might not be the right fit for everyone. . Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

TrustRadius Marketing

JANUARY 29, 2019

If you’ve been in marketing for a while, you know funnels inside and out. Funnels are the mechanisms that convert leads into customers. Over the past few years, the relevancy of the funnel has slowly died out, leaving room for a new, digitally-informed strategy to take its place. Your Old Pal: The Marketing Funnel.

Top of Funnel 97

Top of Funnel Marketing Funnels Ideal Customer Profiles Paid Search Agency 97

TrustRadius Marketing

JANUARY 29, 2019

If you’ve been in marketing for a while, you know funnels inside and out. Funnels are the mechanisms that convert leads into customers. Over the past few years, the relevancy of the funnel has slowly died out, leaving room for a new, digitally-informed strategy to take its place. Your Old Pal: The Marketing Funnel.

Top of Funnel 97

Top of Funnel Marketing Funnels Ideal Customer Profiles Paid Search Agency 97

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

InsightSquared

NOVEMBER 18, 2020

Sure you’ve tested it, but established relationships are much different from broad market availability. That’s what makes the momentum surrounding the InsightSquared Revenue Intelligence Platform —featuring six integrated solutions in 1—so powerful. That’s why we launched Advanced Sales Math.

Forecasting 156

Forecasting Top of Funnel Validation Digital Marketing Funnels 156

Tomorrow People

JULY 21, 2021

As product marketing grows and business needs evolve, companies are pursuing a new multiskilled breed: the growth marketer. Marketers and the marketing skill set are always evolving as the business landscape changes, new technologies emerge, and customer expectations shift. What is growth marketing?

Growth Marketing 207

Growth Marketing Multivariate analysis Planning Top of Funnel 207

Hubspot

SEPTEMBER 19, 2023

McKinsey Institute reports that one-fifth of sales functions could be automated with artificial intelligence (AI). Sales pros spend hours a day on manual and administrative tasks. Luckily, AI is paving the way to reduce or even eliminate the time you spend on routine sales tasks. How much time?

Marketing AI 76

Marketing AI Top of Funnel Lead Scoring Lead Ranking 76

Hubspot

JULY 21, 2020

After adding features like group chat and video capabilities , the platform quickly became a place where brands can directly interact with consumers. In 2019, due to WhatsApp's booming popularity, it launched one of its biggest features yet:a specialized app called WhatsApp Business. How WhatsApp's Payment Feature Works.

Features 96

Features Top of Funnel Work Management Marketing Management 96

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Therefore, it may not be surprising that 39% of businesses are looking at marketing automation to drive their demand-generation efforts. What is a Demand Generation Tool?

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

ClearVoice

JANUARY 8, 2024

.” While that, unfortunately, maybe the case with a good number of personal resolutions as the year wears on, in business, setting sound marketing goals — and following through — is a primary ingredient for success. Markets ebb and flow. User behaviors evolve — and so do marketing goals. Technologies come and go.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Vidyard

SEPTEMBER 14, 2021

From customer service to new client contracts, everything is going digital—even selling. But in a market that’s been heavily reliant on in-person interactions to drive new business, making connections and nurturing clients can be hard in a virtual selling world. Where to Use Video in the Sales Cycle 4.1 Top of the Funnel 4.2

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 281

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 281

Sprout Social

NOVEMBER 11, 2021

You reach out on the company’s web chat feature for help. In this article we’ll dig into how to remove these digital silos, share tips on how to integrate the tools that matter most and share use cases to help you identify the right integrations for your team. How to remove digital silos in an ecosystem of tools .

Digital Asset Management 115

Digital Asset Management Social Media Work Management Marketing Management 115

SalesIntel

NOVEMBER 17, 2022

Recognizing the health threat raised by classrooms filled with students, schools and educational institutions are investigating how digital education and interactive learning can be extended and made more available in the midst of this global health crisis. also features the most total venture capital funding for edtech companies with $8.3

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Vidyard

MARCH 5, 2021

Video Marketing 1.2 Video for Sales 1.3 Are you looking to help marketing with video management and data collection? Are you searching for a platform that allows your sales team to create personalized videos or network at virtual events ? Video for Sales. Contents 1. Use Cases of an Online Video Platform 1.1

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? Sales prospects have high expectations as well. How can marketers efficiently meet both buyer expectations and their own corporate objectives?

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. As per the data from Stastica, the SaaS market will reach $374.50

Case Study 91

Case Study Case Studies Work Management Studies 91

The Lead Agency

APRIL 13, 2023

In the highly competitive world of B2B sales, businesses must effectively communicate the value and benefits of their products and services to prospective clients. B2B marketing collateral is a crucial tool in achieving this goal through enabling companies to build trust, nurture relationships, and guide prospects through the sales funnel.

B2B Marketing 62

B2B Marketing Marketing Automation Services B2B Paid Search Agency 62

MKT1

JANUARY 11, 2024

If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. Kathleen and I are marketers and investors. Improve marketing operations and processes : Use AI to streamline your team and free up time to work on meatier projects.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Full Circle Insights

SEPTEMBER 12, 2022

Account Based Marketing, commonly referred to as ABM, has taken the B2B marketing world by storm. According to HubSpot , 70% of marketers reported using ABM last year, which is a 15% increase from the prior year. With an influx of interest in creating personalized ABM campaigns, marketers everywhere are looking for help.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Brandpoint

APRIL 13, 2023

These metrics eventually yield results with lead generation and sales. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Learn from the Pros

MARCH 11, 2024

The digital marketing landscape is undergoing a seismic shift as we move towards a world without third-party cookies. For years, marketers have relied on cookies to track user behavior, target ads, and personalize experiences across the web. The image below illustrates this process.

Lead Ranking 52

Lead Ranking Multi-Touch Attribution B2B Marketing Lead Scoring 52

Engagio

MAY 12, 2020

The traditional B2B Go-to-Market Strategy has shipwrecked. Rise of buying committees: The buying process has become increasingly non-linear, which breaks the traditional “baton-handoff” model between sales and marketing. With the rise of sales engagement tools, reps are often sending as many emails as marketing.

Lead Ranking 87

Lead Ranking Top of Funnel Paid Search Agency Digital Marketing Funnels 87

Hubspot

OCTOBER 15, 2020

Landing pages allow you to turn the traffic generated by your marketing campaigns into leads for your business. When done correctly, landing pages are an essential tool to help you generate leads and pass off those qualified leads to your sales team. HubSpot's Landing Page Builder. The 7 Best Leadpages Alternatives.

Landing Pages 88

Landing Pages Best Practices Top of Funnel Marketing Automation Services 88