Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. These changes mean marketers and SEO experts need to rethink how they do things online.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Convince & Convert

FEBRUARY 27, 2015

Those are some staggering numbers, and most marketers are starting to appreciate that numbers like these translate to huge opportunity when shifted into a business context. But those catching on are seeing a real, and measurable, impact on their marketing and sales goals, not just higher view counts. billion videos in 365 days.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. a case study, additional zero-touch tactics/assets, etc.)

Account Based Marketing 101

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 101

Optinmonster

FEBRUARY 11, 2024

In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Optinmonster

DECEMBER 19, 2022

Exit intent popups are an effective way to capture leads and increase sales on your website. How Do Exit Intent Popups Work to Increase Conversions and Sales? Kennedy Blue displayed a customer service survey, proving that exit popups aren’t just for boosting sales directly. Don’t worry, we’ve got you covered!

Intent 94

Intent Top of Funnel Examples Conversion 94

Unbounce

OCTOBER 18, 2021

When done right, marketing can be about more than return on investment or brand metrics. When we talk about “marketing that moves,” global brands like Nike or Dove easily come to mind. For small and midsize businesses (SMBs), marketing campaigns may be smaller —c’mon, who has the budget to advertise in the Superbowl?!—

Marketing AI 136

Marketing AI Work Management Landing Pages Paid Search Agency 136

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Marketing AI 121

Marketing AI Paid Content Work Management Marketing Strategy 121

Heinz Marketing

JULY 26, 2021

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 107

Top of Funnel Marketing Automation Services Budget Programs Work Management 107

SendX

FEBRUARY 26, 2021

Source: Freepik Is email marketing actually useful for financial services? Email marketing is just as relevant in the finance industry as it is in any other industry. What Benefits Can You Get from Email Marketing as a Financial Advisor? In 2014, email marketing was 40 times more effective than Twitter and Facebook combined.

Work Management 202

Work Management Marketing Management Email Marketing Service 202

KoMarketing Associates

AUGUST 7, 2018

After you’ve maxed out the performance of all the little elements on your website or in your sales funnel, is that as far as you can go? But we can share some ideas and principles that could help you re-imagine how your sales funnel works, or how people think of and interact with your brand. But… is that it?

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! What Are Attribution Models?

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Customer Experience Matrix

JULY 10, 2013

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. That''s theme number three.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Martech

MARCH 14, 2022

Ever since GDPR was rolled out in Europe back in 2016, the rules for how marketers can collect and use data have been getting stricter and stricter, but the real hammer blow will hit next year. This represents a huge change because third-party cookies have been a go-to solution for measuring digital ad performance.

Paid Search Agency 90

Paid Search Agency Marketing Analytics Tools Top of Funnel Advertising Funnels 90

Brandpoint

JUNE 18, 2020

As the business world continues to work its way through the effects of the coronavirus, savvy financial services providers are switching up their marketing strategies to reflect new priorities. leaders in banking and capital markets pointed to “decrease in customer confidence” as one of their top three business concerns following COVID.

Work Management 118

Work Management Marketing Management Service Planning 118

Directive Agency

APRIL 19, 2017

When it comes to generating leads for B2B via content marketing, syndication is a must. Content syndication is the process of pushing your content out into third-party sites to promote it either as a full article, snippet, link, or thumbnail. B2B content marketing requires walking a fine line between SEO and lead generation.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Optinmonster

JUNE 5, 2023

What is the best marketing automation software for small businesses? Marketing automation software can save you time, money, and energy when running your business. What is Marketing Automation Software? Marketing automation software is a web or computer program that automates repetitive marketing tasks.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Small Business Marketing 59

Convince & Convert

SEPTEMBER 5, 2017

Brian Peters, Digital Marketing Strategist for Buffer, reveals what Buffer’s arsenal of tools and data have taught him about the surprisingly promising future of organic content. Carlos Gil, Head of Global Social Media Marketing for BMC Software, defends Snapchat as a social tool for B2B and B2C businesses.

Best Practices 130

Best Practices Top of Funnel Work Management PR 130

Buffer

MARCH 4, 2019

Retargeting, also known as remarketing, is a powerful form of digital advertising in which audiences (potential customers) are targeted with specific ads based on their behavior online. Feel free to jump around and explore the 7 ways to improve your Facebook retargeting campaigns: Retargeting Overview. Let’s dive in!

Top of Funnel 75

Top of Funnel Paid Search Agency Ad Frequency Ads 75

Lead Forensics

JANUARY 26, 2024

The term growth hacking was first coined by Sean Illies, Chief Exec of GrowthHackers.com and the marketer behind several successful tech giants, including Dropbox, Lookout, and LogMeIn. While growth hacking has a lot to do with marketing, it isn’t solely about that. The best growth hackers will be skilled in a range of areas.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Martech Advisor

DECEMBER 19, 2019

A well-planned social media campaign helps brands create awareness, build a community, and drives sales. Since social media is an essential aspect of marketing in the digital era, it is more important than ever to know what works and how to ace a social media strategy. million videos uploads on Facebook.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Envy

MARCH 25, 2019

Since the beginning of time, thought leaders have proclaimed that technology is transforming marketing forever, just like it has done for so many other professions. B2B tech marketing especially is seen as a fast-paced, ever-changing field where you have to keep up or get left behind. Tech didn’t kill classic marketing.

B2B Marketing 101

B2B Marketing Planning Trade Show B2B 101

Valasys

JULY 21, 2020

Employing appropriate KPIs for B2B e-commerce marketplace helps marketers to qualitatively and quantitatively evaluate the progress of their marketing models and also assists them in making more informed, data-driven, less risky, and profitable business decisions. And KPIs influence management behavior as well as business culture.”

Lead Ranking 80

Lead Ranking B2B Lead Scoring Churn Rate 80

BenchmarkONE

DECEMBER 8, 2021

??When you think of “ marketing automation ,” does it immediately send you into doomsday mode where robots entirely take over all jobs usually done by humans, or are you normal? . Let’s discuss more about the ways you can leverage marketing automation to boost team productivity , increase sales efficiency, and accomplish goals faster. .

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Product 80

ClearVoice

MARCH 26, 2021

The display ad, also known as display advertising, is a form of digital promotion in which content — in the form of images, videos, or text — is displayed on third-party websites. Display advertising is a type of digital promotion that is placed on various websites. marketing #contentmarketing Click To Tweet.

Display 72

Display Paid Search Agency Ads Adsense 72

Contently

JANUARY 3, 2017

Last month, before people went away on vacation and struggled to explain their jobs to their extended families, the editorial team asked everyone at Contently to think about the future of content marketing. Will video rule 2017? Will fake news change the way publishers pursue marketing? Jordan Teicher, managing editor.

Marketing AI 144

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 144

Valasys

FEBRUARY 28, 2020

The straightforward ramifications of content marketing include attracting & engaging the prospects along with the sales cycles & ultimately driving sales conversions. At least, this is what the marketers think of in first place & this is where the majority of the marketers align their focus on.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Sana Commerce

DECEMBER 13, 2021

Hairdryers, vitamins, room humidifiers are all available at the click of a button — and if the spike in online sales amid Covid-19 is any indicator of where we’re headed, online transactions are only going to get more central to the way customers interact with businesses. You can also manage your own caching. Learn more.

Budget Programs 52

Budget Programs Marketing Websites Tips Work Management 52

Sana Commerce

DECEMBER 13, 2021

Hairdryers, vitamins, room humidifiers are all available at the click of a button — and if the spike in online sales amid Covid-19 is any indicator of where we’re headed, online transactions are only going to get more central to the way customers interact with businesses. You can also manage your own caching. Learn more.

Budget Programs 52

Budget Programs Marketing Websites Tips Work Management 52

Convince & Convert

FEBRUARY 10, 2015

Before the rise of MySpace and Facebook and Twitter and Tumblr, the “original” social media was created in the unglamorous yet impactful world of discussion boards and forums. Other discussion boards and forums were built and managed by brands, as a special place for enthusiasts to gather and interact. It was the best of times.

Communities 151

Communities Social Media Top of Funnel Rules 151

Televerde

SEPTEMBER 5, 2019

You’re here because you want to build your sales pipeline. You’re also not alone, as 75% of companies say closing more deals is their top sales priority. I think you’ll agree with me when I say: Building sales pipeline can be EXTREMELY hard! In general, it’s a good rule of thumb to refine your ICP at least once each year.

Ideal Customer Profiles 40

Ideal Customer Profiles Lead Ranking Top of Funnel Marketing Qualified Leads 40

Inbox Insight

SEPTEMBER 24, 2018

Sales literature, demo videos and case studies – good content has always had a place in B2B marketing. But modern, digital and data-driven content has impacted companies beyond the marketing department. It seems a lot to demand of one marketing channel, but when done right, content really can be that powerful.

Top of Funnel 73

Top of Funnel B2B Marketing Work Management Marketing Management 73

Sharpspring

NOVEMBER 10, 2020

Many of those billions of users are also shopping online, which means internet marketing has become one of the most lucrative industries in the world. In this all-inclusive guide to internet marketing, you will learn everything there is to know about expanding your business into the digital realm. What Is Internet Marketing?

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Optinmonster

AUGUST 1, 2022

You can also turn your email course into a paid digital product. For example, this free 10-day email course is a shorter, less detailed version of a paid 21-day money management course. You can’t just send an extended sales pitch. You don’t need to put your entire sales pitch in the last email.

Course 84

Course Sales Qualified Leads Generation Leads 84

Optinmonster

FEBRUARY 17, 2021

Plus, it comes with stunning prebuilt templates to save you hours of time, energy, and frustration in the campaign design process. When your professional campaign is built, you can configure display rules to target the right customers at just the right time in their customer journey. Create Helpful Content.

Paid Content 83

Paid Content Lead Ranking Lead Scoring Leads 83

Optinmonster

FEBRUARY 5, 2020

Are you feeling bogged down by some of the more tedious tasks in your marketing strategy? Managing and nurturing leads from email, SMS, social media, and landing page campaigns can start to feel…. Fortunately, when it comes to marketing automation tools, you’ve got options. We’re going to look at: What Is Marketing Automation ?

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

FMG Suite

SEPTEMBER 15, 2021

One of the most widely accepted tenets of successful marketing is the Rule of 7. The rule is simple: On average, you can expect to engage a potential client seven times before they buy. . You’re likely familiar with targeted emails and similar marketing components, so understanding retargeting should be easy.

Ads 52

Ads Marketing Automation Services Clickthrough Advertising Funnels 52