Martech

SEPTEMBER 19, 2023

AI-powered content personalization platform Movable Ink launched new Universal Data Activation capabilities that allow marketers to create personalized experiences across email and mobile channels. Universal Data Activation integrations are available for Adobe Experience Platform, Braze and Twilio Segment.

Activities 121

Activities Advertising Channels Personalization Marketing AI 121

Martech

FEBRUARY 1, 2023

Conversion optimization platforms (COPs) enable marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience. Dig deeper: What is a conversion optimization platform? Do we have needs that aren’t being met by our current testing program?

CMS Development 89

CMS Development Digital Experience Platform Paid Search Agency Optimization 89

Martech

FEBRUARY 25, 2022

Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to website to mobile app to drive-through menu to virtual reality experience. What digital asset management capabilities does our organization need?

Digital Asset Management 106

Digital Asset Management Enterprise Management Work Management Marketing Management 106

Martech

OCTOBER 24, 2022

.” With 19,000 employees around the globe, including about 1,000 marketers, Wolters Kluwer searched for a solution that would scale to meet the needs of the organization. ” The partnership with the DXP , she said, has been like a marriage — it has its ups and downs, but the downs were always fixed. .”

Digital Transformation 118

Digital Transformation Digital Asset Management Digital Experience Platform Work Management 118

Brandpoint

NOVEMBER 9, 2021

We learned so much from talking with the experts last year — and heard about trends relating to personalization, diversity and inclusion, and creating authentic connections with audiences — that we wanted to reach out again. This is especially important for large organizations that have multiple arms, brands and even companies.

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

KoMarketing Associates

JANUARY 25, 2022

Acquia conducted its “Customer Experience Trends Report,” and data suggested that 49% of marketers have begun to develop more content for customer engagement to adapt to new behaviors. Additionally, 52% stated that their organization has made it a priority to maintain brand consistency for customers.

Demand 223

Demand Planning Digital Experience Platform Marketing & Strategy 223

KoMarketing Associates

DECEMBER 29, 2021

Furthermore, 52% said that their organization has made it a priority to ensure that their branding has remained consistent for customers. To achieve these objectives, 55% of marketers say that they have adopted a digital experience platform to manage both content and customer data.

Marketing Report 201

Marketing Report Privacy Digital Experience Platform Custom Publishing 201

Martech

JANUARY 2, 2024

But is open source the right route for your marketing organization to take? Let’s begin with customer data platforms. This type of unified customer database allows businesses to create personalized experiences and infuse their marketing with offers and discounts specific to audience members or segments.

Work Management 70

Work Management Marketing Management Ideal Customer Profiles Digital Experience Platform 70

ClickZ

SEPTEMBER 8, 2020

There is more of a focus than ever on driving conversions, interactions and revenue through digital. Because of this, the platforms that manage online experiences, Content Management Systems and Digital Experience Platforms, are mission-critical applications for many organizations. Conclusion.

CMS Development 82

CMS Development Enterprise Management Digital Experience Platform Work Management 82

6sense

DECEMBER 16, 2021

In a recent blog post , we covered the basics of account-based content personalization and explained why it’s so important. ( In this post, we’ll zoom in on one specific channel — your organization’s website — and reveal not just how to personalize it, but why you need it to drive revenue and improve the customer experience.

Top of Funnel 62

Top of Funnel Marketing Websites Personalization Resource Management 62

Martech

FEBRUARY 15, 2022

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). ” Digital experience platform evolution.

Digital Experience Platform 93

Digital Experience Platform Enterprise Management Digital Asset Management CMS Development 93

ClickZ

JANUARY 29, 2020

30-second summary: These days, marketing organizations are operating less on gut instinct and more on data-driven insights. They want to deliver data-driven, personalized experiences that drive a powerful connection with their customers. The first challenge for Acquia as a brand was around personalization.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Martech

DECEMBER 26, 2023

In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge.

Marketing AI 142

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 142

ClickZ

NOVEMBER 26, 2019

30-second summary: Choosing the best application or tool for each specific functionality and your particular organization is the surefire way to an effective DXP. DXPs enable companies to deliver personalized and/or individualized content to their customers by analyzing customer analytics from a variety of sources.

Digital Experience Platform 95

Digital Experience Platform Marketing Automation Services Digital Asset Management Work Management 95

Martech Advisor

JANUARY 21, 2020

Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Learn More: How to Make Digital Transformation a Reality.

Digital Experience Platform 56

Digital Experience Platform Marketing Automation Services Enterprise Management CMS Development 56

Martech

DECEMBER 18, 2023

They can assess the current state of the organization’s CX, identify gaps and opportunities, and provide recommendations based on industry benchmarks and customer insights. They can assist in defining the target customer experience, mapping customer journeys, and identifying key touchpoints for improvement.

eCommerce 100

eCommerce Marketing AI Best Practices Consulting 100

Martech

JUNE 29, 2023

Purchases are won and lost each time a customer connects with your business digitally. Every organization needs to evaluate their digital experience and then act on those learnings. Here are some actions that organizations can take to improve digital experience and grow more revenue.

Touchpoints 99

Touchpoints Dwell SMS Cross-Selling 99

Martech

FEBRUARY 10, 2022

“We believe marketing technology can help improve those digital experiences – helping your brand grow and increase revenue.”. Acquia’s Customer Experience report found that 94% of marketers claim their organization had changed their digital customer experience strategy in the 18 months following the 2020 pandemic.

Digital Asset Management 115

Digital Asset Management Marketing Management Paid Search Agency Touchpoints 115

Martech

JULY 20, 2023

The New York Times reports “Google is testing a product that uses artificial intelligence technology to produce news stories, pitching it to news organizations including The New York Times, The Washington Post and The Wall Street Journal’s owner, News Corp.” Yext ’s added AI Generated Review Response to its digital experience platform.

Marketing AI 92

Marketing AI Digital Asset Management Marketing Analytics Tools Marketing Management 92

Valasys

AUGUST 14, 2019

The headless CMS helps businesses keep abreast with the dynamic digital era, wherein marketers need to optimize the users’ experiences (UX) by delivering personalized pieces of content via multiple channels, throughout the buying cycles of the customers. It optimizes Personalization : .

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

Delivra

DECEMBER 15, 2020

INDIANAPOLIS – December 15, 2020 – Delivra—a provider of advanced email marketing automation and a part of the CM Group family of brands—today announced a partnership with Episerver , a Leader in the Gartner Magic Quadrant for Digital Experience Platforms, to enable customers to drive next-level personalization in their marketing strategy.

Enterprise Management 52

Enterprise Management Marketing Automation Services Marketing Management Multi-Channel 52

Martech

SEPTEMBER 16, 2022

Increasingly, delivering a good customer experience means delivering relevant, personalized content to customers in a way that works for them. That means scaling content so it’s always fresh, relevant and personalized across the many touchpoints consumers use when interacting with businesses.

Digital Asset Management 131

Digital Asset Management Paid Content Work Management Marketing Management 131

The Customer

SEPTEMBER 9, 2021

Digital scheduling platform Calendly has appointed Tina Dobie as its first chief customer officer. In the new role, she will oversee the scheduling software company’s 75-person customer experience team, including those responsible for onboarding customers, account management and customer support.

Work Management 52

Work Management Digital Experience Platform Startups Class 52

ClickZ

APRIL 22, 2020

Whenever you join a new organization as a CMO, you need to first take stock before doing anything else: what are the top priorities, why exactly has the business hired a new CMO, and what are some of the major challenges at present? Q) What have been your two biggest challenges at Sitecore so far, and how did you deal with them?

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

SpotMe Blog

JUNE 28, 2023

Hopin is sunsetting Boomset, the all-on-one event management for in-person and hybrid events. Each platform has its own positives, so you can find the one that fits your in-person or hybrid event needs. With 20+ years of unrivaled experience in the event tech industry, it is the first choice for enterprise event engagement.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Martech

JULY 27, 2021

A fascinating LinkedIn article by Real Story Group’s Tony Byrne suggests that Sitecore, the digital experience platform and vendor hub is making a major change of course. It can include preference center data, purchase intentions, personal context, and how the individual wants the brand to recognize her.”.

Work Management 109

Work Management CMS Development Marketing Management Ad brokers 109

ABM in Action

JUNE 29, 2023

But that’s no longer acceptable in the modern selling environment, where practitioners need a unified view into buying motions as prospects and customers demand more personalization. ABMIA: What are some of the challenges organizations often face when working to deploy the unified funnel? Russo explained.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 52

The Customer

AUGUST 3, 2021

Quick-Take: In The digital experience platform and vendor hub is making a major change of course. Sitecore’s CMS is a “high end but tightly coupled offering,” he writes — and it’s starting to look out of place as marketing organizations are increasingly looking to compose stacks from elements created by a number of vendors.

Industry CMS 92

Industry CMS Privacy Ad Exchange Vendors 92

Valasys

DECEMBER 17, 2019

Episerver, a platform well known for its strong content management technology tied to its digital experience platform scored a groundbreaking B2B deal on 16/12/2019 when it acquired Insite Software. Why Episerver’s Acquisition of Insite is a critical move toward ‘robust’ B2B functionality?

Enterprise Management 69

Enterprise Management Work Management Marketing Management Software 69

TrustRadius Marketing

OCTOBER 27, 2022

Good loyalty programs partner with other organizations to offer perks, discounts, and even cash back. Personalize Your Communications . Personalized messaging is key for bonding with customers. This simplifies the creation of personalized messages within your email and in-app campaigns. Salesforce Experience Cloud.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

Martech

JUNE 26, 2023

However, there are other purchases that might require a mix of digital experience and live engagement with sales. For instance, a customer might require a demo or an in-person sales call. Dig deeper: What is a digital experience platform or DXP? How do I want to personalize? Mimaroglu asked.

Digital Experience Platform 99

Digital Experience Platform Work Management Marketing Management Touchpoints 99

SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. A hybrid event is a blend of the traditional in-person event with the online virtual event. What Are Hybrid Events?

Examples 111

Examples Enterprise Management Work Management Conference 111

Engagio

APRIL 2, 2020

Bloomreach is a digital experience platform, and we sell to enterprise companies — our buyers are a lot of IT, ecommerce, and merchandising teams. When I went into organizations like that, I would invariably see tools that were just sitting on the shelf. What does Bloomreach do, and what’s your role in the company?

Top of Funnel 62

Top of Funnel Enterprise Management Merchandising Marketing Qualified Leads 62

Engagio

APRIL 2, 2020

Bloomreach is a digital experience platform, and we sell to enterprise companies — our buyers are a lot of IT, ecommerce, and merchandising teams. When I went into organizations like that, I would invariably see tools that were just sitting on the shelf. What does Bloomreach do, and what’s your role in the company?

Top of Funnel 62

Top of Funnel Enterprise Management Merchandising Marketing Qualified Leads 62

Engagio

APRIL 2, 2020

Bloomreach is a digital experience platform, and we sell to enterprise companies — our buyers are a lot of IT, ecommerce, and merchandising teams. When I went into organizations like that, I would invariably see tools that were just sitting on the shelf. What does Bloomreach do, and what’s your role in the company?

Top of Funnel 62

Top of Funnel Enterprise Management Merchandising Marketing Qualified Leads 62

RebelMouse

APRIL 8, 2024

According to statistics, digital publishing revenue is expected to exceed $27 billion by 2027 , and the market is intensifying. Whether you're a publishing powerhouse or an independent news organization, you need a suitable CMS with robust technology for high-quality content.

CMS Development 114

CMS Development Industry CMS Paid Content Enterprise Management 114

Hubspot

JUNE 25, 2019

For your customer -- this alignment means a fluid, personal, and consistent experience with your organization across their customer journey. Through an integrated CMS and CRM, you can remove friction and create a connected, personalized, and helpful experience for your customers. It’s as simple as that.

Hubspot 75

Hubspot Advertising Agencies Work Management Marketing Management 75