ClickZ

AUGUST 20, 2020

Creating a process that allows for creative to ask questions, demo the product and scenario test can ensure success. As a marketer in these evaluations, my first go-tos are my partners in technical product and finance. Every marketer should include creative as a consultant or a decision maker in the martech decision process.

Creativity 137

Creativity Digital Asset Management Process Work Management 137

Martech

DECEMBER 18, 2023

For creative and marketing teams, this means leveraging AI tools to help with: Automating repetitive administrative tasks. Optimizing assets for different platforms. The goal is to use AI to empower human marketers and creatives, not replace them. Digital asset management. Governance.

Marketing AI 114

Marketing AI Digital Asset Management Enterprise Management Work Management 114

Martech

NOVEMBER 2, 2023

Optimove’s OptiGenie is an AI-powered suite that optimizes marketing workflows from insight to creation and through orchestration. AI Insights allows marketers to explore, analyze, and discover answers about their customers and campaigns in intuitive and user-friendly ways. Business email address Subscribe Processing.

Digital Asset Management 112

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 112

Martech

AUGUST 4, 2021

Clio, a cloud-based and client-centered legal technology platform, made history by becoming the first global legal practice management unicorn. Clio used Bynder, an enterprise-grade digital asset management platform to reimagine their entire process for producing and sharing content. Rowe Price Associates, Inc.

Digital Asset Management 117

Digital Asset Management Enterprise Management Work Management Marketing Management 117

Martech

JULY 20, 2023

Now, on to this week’s AI-powered marketing technology features, tools and platforms. Wistia added four AI-powered tools to its B2B video marketing platform. Wistia Fetch is a search tool trained on Wistia data to provide answers on video marketing and production questions. This removes any need to add metadata to assets.

Marketing AI 96

Marketing AI Digital Asset Management Marketing Analytics Tools Marketing Management 96

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. An effective eCommerce marketing strategy can help you boost revenue and expand your market share.

eCommerce 80

eCommerce Digital Asset Management Paid Content Marketing Automation Services 80

Sprout Social

NOVEMBER 11, 2021

A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . Many companies prioritize customer service. How to remove digital silos in an ecosystem of tools . Marketing teams depend on an ecosystem of tools everyday. Lead management & CRM.

Digital Asset Management 116

Digital Asset Management Social Media Work Management Marketing Management 116

Martech

FEBRUARY 18, 2022

As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. However, certain marketing technologies called sales enablement platforms can help marketers to do just that. Read next: The B2B customer journey is set on a digital track.

Digital Asset Management 99

Digital Asset Management Enterprise Management Work Management Marketing AI 99

Martech

SEPTEMBER 21, 2023

The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Microsoft is adding two new AI-powered marketing features. Advertising Platform Copilot uses generative AI to simplify campaign creation, content recommendations, account management and optimization.

Marketing AI 106

Marketing AI Digital Asset Management Enterprise Management Gartner 106

Martech

MAY 2, 2022

WebOps — a brand’s team of developers, designers, content editors, stakeholders and more — is often overlooked as a nonessential piece of marketing operations. “By Websites and other digital systems are complicated, and a poorly functioning web system could prove disastrous for your marketing efforts. Processing.Please wait.

Digital Asset Management 106

Digital Asset Management Cost per Lead Work Management Paid Search Agency 106

Hubspot

AUGUST 30, 2019

This is what we call brand management. That’s why we created this guide — to cover the basics of brand management and equip you with the tools you need to manage and maintain a fantastic brand. What is brand management? In short, your brand needs a manager to ensure its success. Principles of Brand Management.

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Brand Identity 77

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. An effective eCommerce marketing strategy can help you boost revenue and expand your market share.

eCommerce 52

eCommerce Digital Asset Management Paid Content Marketing Automation Services 52

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. An effective eCommerce marketing strategy can help you boost revenue and expand your market share.

eCommerce 52

eCommerce Digital Asset Management Paid Content Marketing Automation Services 52

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. If you take advantage of a Facebook publishing tool, you will be empowered to have a tool semi-automate your social media management tasks. If your Facebook content process has more steps than the ones above, you can add those in.

Facebook 92

Facebook Digital Asset Management Tools Branding 92

Heinz Marketing

DECEMBER 21, 2023

It also makes it easier to repurpose content so that for every new marketing campaign, there doesn’t always need to be a huge lift to develop a lot of new content. We needed to simplify and prioritize!

Digital Asset Management 116

Digital Asset Management Content Work Management Tagging 116

Martech

AUGUST 24, 2023

With generative AI hype overinflating expectations, 63% of marketing leaders say they plan to invest in the technology in the next 24 months, according to two reports from Gartner. While nearly 2/3rds of marketers are planning to invest in AI, 14% already have, according to Gartner’s 2023 MarTech Survey.

Marketing AI 92

Marketing AI Research Digital Asset Management Enterprise Management 92

Valasys

AUGUST 14, 2019

Prelude: A content management system (CMS) manages the creation & manipulation of digitized pieces of content. They can be widely used for either enterprise content management or web content management. A headless content management system, or headless CMS, is a CMS built exclusively for the back-end.

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

Unbounce

JUNE 1, 2021

Experiences like this can make you think that retargeting ads—those ads that resurface products and services you looked at but didn’t take action on—are too pushy and sales-y to be worth including in your marketing strategy. Nobody wants to be that type of marketer.). Each campaign would require 200-300 digital assets.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Oktopost

FEBRUARY 1, 2024

When the time comes to pull the trigger and invest in a solution, those are the brands they will go for. 64% of CMOs feel that brand marketing should be given higher importance, but CFOs aren’t entirely on the same page: only 26% agree with further investments in this area. What is a brand marketing solution?

Digital Asset Management 62

Digital Asset Management Enterprise Management Marketing Management Branding 62

Martech Advisor

FEBRUARY 10, 2020

A digital asset management (DAM) software solution is defined as an application that enables you to store, organize, share, and manage your digital assets at a central repository. In this article, we will look at the top ten digital asset management (DAM) software solutions for 2020.

Digital Asset Management 62

Digital Asset Management Enterprise Management Work Management Marketing Management 62

Content Standard

JUNE 3, 2019

But to maximize its value over time, attracting and converting even more traffic even as search becomes more competitive, you must continually optimize your content and update your digital content strategy. Here’s how you can streamline the process, moving your strategy forward with less frustration in less time.

Digital Asset Management 84

Digital Asset Management Practices Work Management Marketing Management 84

Martech

MARCH 3, 2022

Digital asset management (DAM) software company Bynder has acquired content operations platform GatherContent. The move adds workflow and editorial processes for content creation to Bynder’s DAM offering. Get the daily newsletter digital marketers rely on. Image: Bynder. Processing.Please wait.

Digital Asset Management 97

Digital Asset Management Digital Experience Platform Marketing Management Distribution 97

Content4Demand

JULY 10, 2020

By its nature, account-based marketing (ABM) begins with an understanding of the business or businesses that match your sales success criteria and the members of the buying group that you need to target. It’s based on some share of market that’s a portion of the total addressable market that you believe you can capture.

Account Based Marketing 66

Account Based Marketing ABM Tactics Digital Asset Management 66

ClickZ

JUNE 17, 2020

30-second summary: We provide seven examples of enterprise-level providers of AI-enabled marketing solutions as well as case studies for each. Each of these companies are leaders in their respective category, with B2B and B2C organizations each benefiting from their AI-enabled solutions. an agency) benefited from their solution.

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

Valasys

JULY 26, 2021

Selecting the right Content Management System (CMS) can be bamboozling for marketers. Nonetheless, it is an absolute imperative for marketers to create digital content or website content – allowing content creators & programmers to design & redesign web templates, articles & possesses an even publishing workflow.

Digital Asset Management 52

Digital Asset Management Enterprise Management CMS Development Work Management 52

seo.co

NOVEMBER 16, 2020

Sell Digital Products. + Sell Consulting Services. + Blogging + Affiliate Marketing. + Many business owners don’t want to fuss with manufacturing, inventory management, shipping, and logistics – and I don’t blame them one bit. There’s a market for both print/framed photography and creative licensing for online use.

Marketing Websites 78

Marketing Websites Digital Asset Management Mobile Advertising Advertising Agencies 78

Valasys

FEBRUARY 11, 2020

Selecting the right Content Management System (CMS) can be bamboozling for marketers. Nonetheless, it is an absolute imperative for marketers to create digital content or website content – allowing content creators & programmers to design & redesign web templates, articles & possesses an even publishing workflow.

Digital Asset Management 59

Digital Asset Management Enterprise Management CMS Development Work Management 59

SnapApp

MAY 2, 2016

Boston, MA – May 2, 2016 — SnapApp, provider of the leading SaaS platform used by B2B marketers to create, publish, manage, and measure interactive content , has delivered its Spring 2016 release. Interactive content should be as easy to create as it is to imagine.

Interactive Marketing 48

Interactive Marketing Press Digital Asset Management Campaigns 48

RebelMouse

APRIL 8, 2024

News publishers can seamlessly scale their operations to keep pace with a growing readership Choosing the best content management system (CMS) for news websites is crucial for publishers since it impacts their online presence. The best news CMS provides a user-friendly interface and editorial tools to speed up work processes.

CMS Development 114

CMS Development Industry CMS Paid Content Enterprise Management 114

CoSchedule

FEBRUARY 28, 2023

percent of investment is wasted because of poor project management. In terms of marketing efforts, this statistic is a direct translation to money lost on underperforming ads and failing campaigns. The solution? Marketing project management software. On average, 11.4

Enterprise Management 62

Enterprise Management Digital Asset Management Work Management Marketing Management 62

Hubspot

NOVEMBER 4, 2020

The good news is that there are a plethora of marketing tools available today with the power to help you boost productivity and streamline monotonous processes or tasks — ad management tools are among the many options. Ad Management Tools. What are ad management tools? Why use ad management tools?

Digital Asset Management 100

Digital Asset Management Work Management Marketing Management Paid Search Agency 100

Martech

JUNE 8, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. As a result, more and more AI-powered solutions are being announced every day. Automattic added an AI assistant for its WordPress.com content management system. has added a content generation feature to its social media management platform.

Marketing AI 79

Marketing AI Digital Asset Management Marketing Management Lead Ranking 79

Single Grain

NOVEMBER 24, 2020

These days, marketing compliance is a constant battle for companies. The trouble is that with so much digital content being produced every day, it can be challenging for the marketing team to ensure that all marketing collateral meets the legal and regulatory standards set by internal and external bodies.

Digital Asset Management 64

Digital Asset Management Work Management Marketing Management Paid Search Agency 64

Martech

FEBRUARY 23, 2023

A digital asset management (DAM) system is much more than a virtual storage locker for your company’s intellectual property. It enhances productivity and efficiency in the search for, and re-use of, marketing assets through artificial intelligence and automation. Delivery of the final asset(s) to the client.

Digital Asset Management 69

Digital Asset Management Work Management Marketing Management Template 69

Single Grain

NOVEMBER 29, 2019

Marketing automation is extremely important to improve the overall success ratio of your marketing campaigns because it manages every activity related to marketing. The marketing automation software market is set to grow from $3.3 The marketing automation software market is set to grow from $3.3

Marketing Automation Services 124

Marketing Automation Services Digital Asset Management Marketing Automation Work Management 124

DivvyHQ

JANUARY 12, 2023

It's no secret that creative teams are often interrupted, which can kill their productivity. But there are ways to minimize these interruptions and help your team be more creative. Check out our latest article for 6 tips!

Creativity 80

Creativity Tips Digital Asset Management Product 80

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40