Influencers vs Advocates in B2B Marketing
Buzz Marketing for Technology
JANUARY 28, 2010
In my own words – Influencers are individuals that write about Avaya but they also write about Cisco and Siemens in social media or otherwise. They are non partial and therefore they write about many firms. I think growing and focusing on this group is the key to igniting more WOM in your business! Tweet This!
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