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Buzz Marketing for Technology

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Influencers vs Advocates in B2B Marketing

Buzz Marketing for Technology

In my own words – Influencers are individuals that write about Avaya but they also write about Cisco and Siemens in social media or otherwise. They are non partial and therefore they write about many firms. I think growing and focusing on this group is the key to igniting more WOM in your business! Tweet This!

WOM 100
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What’s your Social Media diet?

Buzz Marketing for Technology

Weekends are devoted to Blog posts and writing the new book. Throughout the day I follow toggle between TweetDeck, retweeting good posts and reading new posts on my Google Reader and sharing them (during lunch or after work). Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

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Sharing is how you build a Brand

Buzz Marketing for Technology

So the question quickly becomes how can you take those same writing resources and turn them into a content creation engine. It seems so simple but you need to start thinking like a publisher. You most likely already produce content for your website, brochures, collateral etc. Tweet This! Share this on Facebook. Share this on Linkedin.

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Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

Naturally some will and some won’t but those that do have a shot a re-writing the charter for ALL CMO’s going forward. CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. Let me explain …. Tweet This! Share this on Facebook. Share this on Linkedin.

CMO 100
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Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

Naturally some will and some won’t but those that do have a shot a re-writing the charter for ALL CMO’s going forward. CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. Let me explain …. Tweet This! Share this on Facebook. Share this on Linkedin.

CMO 100
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Anecdote: Matt Moore facilitates a discussion on story work with Madelyn Blair and me

Buzz Marketing for Technology

And if you are interested in how to use mystery story format to write scientific papers (or any persuasive communication) then check out this post. • Digg this. --> --> Trackback Pings. Send this entry to: Email this entry to a friend. View the Technorati Link Cosmos for this entry. Email this. • Add to del.icio.us.

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1:1 Social Advertising in B2B Marketing

Buzz Marketing for Technology

Think about it – its totally possible to take some public attributes from someone’s Facebook profile and create a Facebook ad campaign (shameless plug – I am in the middle of writing my 3rd book – Facebook Advertising for Dummies – due out this fall by Wiley – which is why this is so exciting to me!). Tweet This! Share this on Facebook.