Webbiquity

JUNE 9, 2010

If your small to midsized business is struggling with questions about how to create an effective social media strategy, use social media tools most effectively, make the best use of your time on social media, generate results or other related issues, mark your calendar for this upcoming one-day social media and online marketing event.

Social Media 100

Social Media Media Digg Webinar Metrics 100

Writing on the Web

APRIL 19, 2011

This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. Maybe we can do some more webinars exclusively on this topic. Email this via Gmail. How do you get content marketing results? Personality Not Included by Rohit Bhargava.

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

APRIL 25, 2011

In the Content Marketing Webinar last week, I talked about communicating your back-story … the background about the why and who of your business. Webinar Replay : We discussed this on the Time-Saving Tips for Content Marketing Results Webinar last Wednesday. Blog this on Blogger. Subscribe to the comments for this post?

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

DECEMBER 16, 2010

Here’s my plan for next year: Use more video and webinars to increase my visibility. Use more webinars to improve client contact and KLT factors (know, like, trust). I’ll be offering a series of webinars to help you master these three marketing tasks in 2011, stay tuned. Email this via Gmail.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

APRIL 18, 2011

ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. Hope you can make the webinar on Wednesday. Related posts: Content Marketing for Professionals: Time-Saving Tips Webinar. Tweet This!

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. And, a lot of work.

Rules 100

Rules Content Digg Press 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic. For the Influencers – we like to use the same content we have for the consideration stage – webinars, live events, virtual events and so on.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic. For the Influencers – we like to use the same content we have for the consideration stage – webinars, live events, virtual events and so on.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Webbiquity

SEPTEMBER 7, 2010

Typically, a lead nurturing program uses these communication mechanisms: emails, case studies, articles, events, podcasts, white papers, social media messages and webinars. Use the map that you built during your planning stage and map content pieces (emails, case studies on product successes, invitation to a webinar) to each step.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Buzz Marketing for Technology

JULY 21, 2010

Add in webinars and in person events, calling plans, telesales, SEO, PPC campaigns, promos, price incentives, spifs for the sales force and you have a recipe for leakage in the system that is hard to account for. Email this to a friend? How about on the front end with your budget and invoicing? Are those invoices rolling in real time?

Resource Management 100

Resource Management Work Management Digg Planning 100

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. a white paper, report or webinar registration); and a contact form, kept “above the fold&# and as short as possible.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Webbiquity

MAY 20, 2010

Webinar Marketing Tip – Use Those Precious Last Few Minutes Before The Webinar by Nurture. For webinar presenters, sending periodic follow-up messages throughout the weeks and even minutes leading up to the webinar is critical for maximizing attendance. A helpful reminder about the importance of reminders. Need Content?

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Writing on the Web

APRIL 11, 2011

Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. Email this via Gmail. I wish I knew, but like great art, it’s hard to define. I’m reading a book by Ann Handley and C.C. Blog this on Blogger.

Rules 100

Rules Content Digg Custom Publishing 100

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. That would be two strategies, not one.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Webbiquity

DECEMBER 1, 2010

Of eleven different marketing categories, all of those in which marketers said they plan to increase spending in 2011 are online activities: website design / optimization and social media topped the list with 69% of companies planning larger budgets in these areas, followed by virtual events and webinars, SEO, email marketing and paid search.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Writing on the Web

JUNE 23, 2010

If you want to learn about formatting sales and landing pages using Wordpress , please register for the free Webinar I’m hosting Thursday, June 24, 2010 at 4 p.m. Email this via Gmail. Email this via Hotmail. I’m interviewing Suzanne Bird-Harris, developer of the WP Sales Page wizard. Share this on Bebo.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Buzz Marketing for Technology

MARCH 9, 2010

As far as the rest of the percentages in the survey I can say I go much heavier on things like webinars and flash demos (which I am counting under corporate website spend). Email this to a friend? A healthy piece of my SMBR is devoted to listening which will be the topic of the next blog post. Tweet This! Share this on Facebook.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Writing on the Web

SEPTEMBER 2, 2010

Here’s what’s coming soon: I’m preparing to deliver a big webinar series on better blog writing , and a live workshop on the psychology of content marketing for an ad agency in the Netherlands in November. Email this via Gmail. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Webbiquity

JANUARY 21, 2011

LinkedIn, Twitter, Facebook, webinars, podcasts, blogs…didn’t even exist. As the authors of the report note: In the old days…. Repeat business and referrals were the rule of the day. For many consulting firms, it was plenty enough to drive the growth they desired. Providing great service and results led to more business and new business.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Buzz Marketing for Technology

JULY 28, 2008

All that is well and good, and I am sure that they will find and create maps and models and diagnostics and workshops and full-blown strategies, and will capture their markets with prescriptive approaches … that’s what their business models demand. Sign up for our Email Newsletter. they can’t NOT do so. Work Design.

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Writing on the Web

NOVEMBER 4, 2010

Not surprisingly, 25% of respondents said they were complete blogging newbies and needed guidance on the fundamentals of blogging…the technical know-how as well as content creation strategies. Another 55% consider themselves capable, but know they have more to learn where technical know-how and content creation strategies are concerned.

Digg 100

Digg Work Management Blast Campaigns Webinar Metrics 100

Writing on the Web

SEPTEMBER 24, 2010

Stay tuned for a Better Blog Writing Webinar soon. Email this via Gmail. Are you interested in learning more about blog writing? In the meantime, read this: 3 steps you can take to learn better blog writing , right now. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Content 100

Content Digg Custom Publishing Buzz 100

Webbiquity

FEBRUARY 2, 2011

Content Marketing Strategy and Tactics. 11 steps toward a content strategy by Econsultancy. . 11 steps toward a content strategy by Econsultancy. 10 Steps to Optimize Your Content Marketing Strategy by TopRank Online Marketing Blog. Ramping Up For a Bigger Content Publishing Strategy by MediaPost Search Insider.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

MLT Creative

JULY 20, 2011

Inbound marketing presents an incredible opportunity to communicate your brand messages to a broad audience who can become advocates to help share your message. Brand building is a long-term marketing strategy that coincides with a similarly enduring inbound marketing strategy. Host a webinar. Write a press release.

Ning 40

Ning Ad Building Brand Identity Branding 40

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Convince & Convert

SEPTEMBER 21, 2010

It’s about having a strategy for making your company or organization more like a person and less like a machine. IMO until these companies get their heads and strategies around social media as customer intimacy model rather than a content distribution channel they will continue to struggle with the medium. Leave a comment please.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

MARCH 23, 2010

Most blogs aren’t visually aggressive enough in the promotion of RSS, and very few do a good job at emphasizing the opportunity to subscribe via email (as 40% of C&C subscribers do). I’m a big fan of the “Sexy Bookmarks&# plug-in you’ll see below, because it makes the sharing buttons large and interactive.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? These channels are just the places where we network with others online, not the best ways to do it.

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Hubspot

DECEMBER 14, 2010

If this feeling sounds familiar to you, here are some reasons why your social media strategy might not be working for your business. Facebook, Twitter, LinkedIn, YouTube, Flickr, SlideShare, Vimeo, Digg, StumbleUpon, Reddit, Delicious… seems pretty overwhelming, right? Your social channels are overly self-promotional.

Social Media 28

Social Media Webinar Metrics Media Marketing & Strategy 28

Hubspot

JULY 23, 2010

Offers for call-to-actions can include: newsletter sign-up, eBook download or webinar registration. Polls and Surveys – Done right, polls and surveys can give you some good data. But don’t show a poll about “where you should go on vacation” when your blog is not even remotely related to the subject.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Webbiquity

FEBRUARY 7, 2010

Research reports, webinar registrations, contests, surveys and newsletter signups can also be used as incentives. A commonly used item is a white paper; visitors are far more likely to sign up to download or receive something than to simply fill out a form to get “more information”—from experience, about 10 times more likely.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Online Marketing Institute

JANUARY 4, 2011

Run polls and surveys on your blog 19. Create contests (which goes along with your poll/survey idea) 35. Take the results of your polls or survey and turn them into a blog post. Take the content, expertise and network contacts that you have developed from your blog and produce a Webinar. Ask questions 34.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Hubspot

MARCH 10, 2011

Many other websites automatically curate news based on what your friends have liked, shared or voted such as Reddit, Digg, Facebook and tons more. Click here to access the webinar which covers key tips from the LinkedIn ebook and the top questions and answers on LinkedIn best practices from the Inbound Marketers group.

Linkedin 28

Linkedin Tips Paid Search Agency Digg 28

Hubspot

OCTOBER 11, 2010

Most recently, we covered the website redesign topic in a webinar with HubSpot’s VP of Marketing, Mike Volpe. When we host webinars, for instance, we transform the existing, time-sensitive landing page into an archived page that offers viewers the on-demand webinar recording and PowerPoint presentation.

Marketing Websites 28

Marketing Websites Landing Pages Long Tail Marketing Digg 28

Buzz Marketing for Technology

JUNE 28, 2008

The Enterprise Strategy Group (ESG) reports that as much as 75 percent of most companiesâ?? E-mail management including a strategy and processes for archiving, retention, and lifecycle management of enterprise e-mail. E-mail management strategies and technologies can certainly help but are not the sole answers to the e-mail problem.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Online Marketing Institute

JUNE 30, 2009

Popular Posts Why Your Business Blog Shouldnt Be on BlogSpot.com 7 Signs You Should Run Screaming From An SEO Consultant How to Convince a CEO to Enter 21st Century Internet Marketing Why Your Business Must Be on the First Page of Google 8 Marketing Tips From An Olympic Gold Medalist 7 Beginner Blogger Blunders and How To Avoid Them Browse by Tag #ims (..)

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40