Writing on the Web

JUNE 23, 2010

If you want to learn about formatting sales and landing pages using Wordpress , please register for the free Webinar I’m hosting Thursday, June 24, 2010 at 4 p.m. I’m interviewing Suzanne Bird-Harris, developer of the WP Sales Page wizard. We’ll show you how to easily publish pages using your Wordpress platform.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Webbiquity

SEPTEMBER 7, 2010

Typically, a lead nurturing program uses these communication mechanisms: emails, case studies, articles, events, podcasts, white papers, social media messages and webinars. Use the map that you built during your planning stage and map content pieces (emails, case studies on product successes, invitation to a webinar) to each step.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Buzz Marketing for Technology

MARCH 9, 2010

As far as the rest of the percentages in the survey I can say I go much heavier on things like webinars and flash demos (which I am counting under corporate website spend). Tags: Advertising Blogging Content Marketing Facebook Inbound Marketing Interactive Marketing Online Advertising Social Media Social Networking. Tweet This!

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Writing on the Web

SEPTEMBER 2, 2010

Here’s what’s coming soon: I’m preparing to deliver a big webinar series on better blog writing , and a live workshop on the psychology of content marketing for an ad agency in the Netherlands in November. But you never know if a slot opens up, so I’m publishing this video about ghost blogging on the Web just in case.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Webbiquity

MAY 20, 2010

Webinar Marketing Tip – Use Those Precious Last Few Minutes Before The Webinar by Nurture. For webinar presenters, sending periodic follow-up messages throughout the weeks and even minutes leading up to the webinar is critical for maximizing attendance. A helpful reminder about the importance of reminders. Need Content?

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

DECEMBER 1, 2010

Of eleven different marketing categories, all of those in which marketers said they plan to increase spending in 2011 are online activities: website design / optimization and social media topped the list with 69% of companies planning larger budgets in these areas, followed by virtual events and webinars, SEO, email marketing and paid search.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Writing on the Web

NOVEMBER 4, 2010

Post types, categories and tags – why you don’t have to reinvent the blogging wheel. We’ll view a webinar screen together so you can ‘see’ what we’re talking about. Tags: About Blogs Content Marketing Managing Your Ezine & Blog Tasks Online Marketing Teleclasses & Seminars. Week Two: Crawl Before You Walk.

Digg 100

Digg Work Management Blast Campaigns Webinar Metrics 100

Writing on the Web

SEPTEMBER 24, 2010

Stay tuned for a Better Blog Writing Webinar soon. Tags: Attracting Clients Content Marketing On Writing Better Writing Great Blog Content Writing Great Copy Writing for the Web blog content blog writing content marketing with blogs converting readers to clients Online Marketing. Are you interested in learning more about blog writing?

Content 100

Content Digg Custom Publishing Buzz 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

FEBRUARY 13, 2010

From there, they will “raise their hands,&# looking for more information from specific vendors, most commonly by downloading a white paper or registering for a webinar. They begin in most cases with some basic online research, which is why web presence optimization has become so critical. Share this on del.icio.us. Post this on Diigo.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Buzz Marketing for Technology

JULY 28, 2008

Unisfair Upgrades Its Virtual Events and Environments for Businesses - Restoring the Meaning of Virtual Collaboration - Recording of Friday’s webinar on the future of work - The Design of Knowledge Work … The Industrial Era vs. The Networked Age - From Secretaries to Virtual Assistants to … Social Media Assistants?

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Buzz Marketing for Technology

JUNE 28, 2008

Digg this Post to del.icio.us s best intranet: IBM (webinar). How about that Carl Kidd dive over the top to stop Montreal on the goal line and essentially clinch the Grey Cup for the BC Lions. A huge congratz to Vancouver â??s s own Paul McCallum for winning the most outstanding award! Post to Slashdot. Print Article. -->. A must-have.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Webbiquity

FEBRUARY 7, 2010

Research reports, webinar registrations, contests, surveys and newsletter signups can also be used as incentives. A commonly used item is a white paper; visitors are far more likely to sign up to download or receive something than to simply fill out a form to get “more information”—from experience, about 10 times more likely. Tweet This!

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Hubspot

OCTOBER 11, 2010

Most recently, we covered the website redesign topic in a webinar with HubSpot’s VP of Marketing, Mike Volpe. Use images relevant to your text-only content and make sure to include ALT tags and captions that describe how the image relates to the topic. Website redesign can be lethal or liberating for your business.

Marketing Websites 28

Marketing Websites Landing Pages Long Tail Marketing Digg 28

Online Marketing Institute

NOVEMBER 7, 2010

It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information. Tags: b2bmarketing longtailseo. Business buyers typically seek additional information and resources for information on business products and services.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Convince & Convert

MARCH 4, 2010

After your webinar yesterday my department spent an hour or so asking ourselves, “What IS the goal of our blog?&# Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. Jury's still out.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Hubspot

JUNE 23, 2010

Digg - Digg is a social news website that allows members to submit and vote for articles. 9) H Hashtag - A hashtag is a tag used on the social network Twitter as a way to annotate a message. Reddit - Reddit is similar to Digg and Newsvine. Charlene Li and Josh Bernoff, Groundswell , pg.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

JUNE 30, 2009

Webinar: Blogging for Business Want to learn more about publishing a blog on your business website? Download the free webinar to learn how to create a thriving inbound marketing blog. Tags: longtailseo b2bmarketing. That is value. Remember, a good blog (like all good Marcom) is all about the audience and never about the author.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

DECEMBER 30, 2011

Digg - Digg is a social news website that allows members to submit and vote for articles. Hashtag - A hashtag is a tag used on the social network Twitter as a way to annotate a message. Reddit - Reddit is similar to Digg. Webinar - A webinar is used to conduct live meetings, training, or presentations via the internet.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

DECEMBER 23, 2010

You’re likely running educational webinars or speaking at industry conferences. For example, if you sell software licenses, you could offer a 20% discount on the annual fee for people who enter the promotion code at an upcoming webinar or bring the coupon to your booth at a conference.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Online Marketing Institute

JANUARY 4, 2011

In the meta tags for your photos, make sure the labels/words are what you want them to be – search engines can’t “read” photos, only the labels/meta tags. Take the content, expertise and network contacts that you have developed from your blog and produce a Webinar. Courtney Wiley of iNgage Networks also made this suggestion 43.In

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Hubspot

JULY 23, 2010

Offers for call-to-actions can include: newsletter sign-up, eBook download or webinar registration. The most popular kind are list of: recommendations, popular posts or articles by tags. If so then include Reddit and Digg. The most important thing is consistency. READER ENGAGEMENT. Give people the option to share your content.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Convince & Convert

SEPTEMBER 21, 2010

This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Also, see amazing stuff from Olivier Blanchard , and a killer Webinar from Beth Harte. Sessions start October 5. Go to [link] to save 50% for a limited time.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Webbiquity

NOVEMBER 10, 2010

That was the provocative question raised, and answered, by HubSpot VP of Marketing Mike Volpe in a webinar last Friday. Per Mike’s usual style, the webinar was packed with helpful information but too much for one sitting, and to get through it all Mike talks at about twice the speed of those disclaimers at the end of radio ads.

Social Media 100

Social Media Media Telemarketing Banner Ads 100

Webbiquity

JULY 14, 2010

Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Search engines look at on-site factors to determine relevance, but at external links to gauge authority. Tweet This!

Link Building 100

Link Building SEO Ad Building Tools 100

Hubspot

JULY 29, 2018

Digg - Digg is a social news website that allows members to submit and vote for articles. Hashtag - A hashtag is a tag used on a variety of social networks as a way to annotate a message. Webinar - A webinar is an online seminar or presentation that is hosted by an individual or a company. InboundMarketing).

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Convince & Convert

SEPTEMBER 21, 2010

The 6 Dangerous Fallacies of Social Media | Social Media Marketing | Social Media Consulting – Convi… (tags: social media myths networking online technology marketing advertising business) [.] The 6 Dangerous Fallacies of Social Media | Social Media Marketing | Social Media Consulting – Convi… (tags: socialmedia web2.0

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

JUNE 15, 2010

Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere? I had a question: “Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere?&# Add data collection fields for Twitter, Facebook, Linkedin (at a minimum).

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Webbiquity

AUGUST 2, 2010

Yet marketers recognize that high-engagement tactics (such as webinars) drive higher quality leads than do “promotional&# tactics such as incentives and limited-time discounts. Tags: Marketing Research Social Media Marketing Ann Handley B.L. social media, PR, advertising) that support that activity. Share this on del.icio.us.

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Online Marketing Institute

NOVEMBER 2, 2010

Traditionally" (see American Marketing Association & Brainshark webinar) this has meant that between 70-90% of marketing collateral goes completely untouched and unused by sales staff. Tags: b2bmarketing. And can we also try and focus a leeetle bit more on how B2B Marketing Best Practice impacts on B2B Selling Best Practice?

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

B2B Marketing Zone Posts

APRIL 5, 2010

As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. Tags: Best. Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010 Summary: some published examples of “hard&# ROI from social media.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Convince & Convert

MARCH 9, 2010

link] [link] Marcomé Digg your public! (: [link] AlexKaris Are You Taking Social Media Shortcuts? Wanna to know how to get a successful media strategy, check [link] [link] Ritu Are You Taking Social Media Shortcuts? link] [link] Ritu Are You Taking Social Media Shortcuts?

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Being in marketing, I’m always amazed that in every pitch to a client, Don always hinges a million-dollar contract on one or two simple things, such as a tag line or a visual. Tags: Best. First, content creation is difficult. Click here to register now. looked at over 40,000 HubSpot-customer landing pages. Marketo (37). Sales (224).

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Online Marketing Institute

JULY 31, 2009

Specific criteria carry specific point values, like +5 for downloading a white paper and +15 for attending a webinar. Posted by Laura Ramos at 12:26 PM in B2B Marketing , Lauras Posts , Marketing Measurement | Permalink Digg This | Save to del.icio.us Tags: b2bmarketing.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Best SEO Link Building Guides, Tips and Tools of 2010 (So Far) - Webbiquity , July 14, 2010 Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Tags: Best. Tweet This!

Ning 40

Ning Paid Content Facebook Sales Management 40

seo.co

DECEMBER 8, 2020

Ensure the code is up to date, and includes proper meta tags, headers, and descriptions. Check for any robots meta tags. These meta tags tell crawlers whether they are allowed to view a specific page—if you see a “noindex” tag associated with the meta name “robots,” you’re essentially blocking that page from view.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111