Webbiquity

JANUARY 18, 2010

Branding is next extended to the organization’s website and communicated to the media and other key influencers through PR and social media marketing, then to prospects through advertising and promotional activities. Messages must be consistent imbued into the company’s culture. Brad Shorr. My Marketing Book of the Year.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Management Digg 100

Webbiquity

APRIL 26, 2010

Actually, this post presents eight strategies for online promotion ranging from social networking and video to PR and local portal sites. Free or Cheap Ways to Effectively Promote Your Business Online by Dumb Little Man. It also includes links to additional resources to dig deeper into each area. Well worth a read. Share this on del.icio.us.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Online Marketing Institute

NOVEMBER 2, 2009

So how should your prioritize spending for next year? Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. Acme Software Inc.).

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

WebMarketCentral

SEPTEMBER 25, 2008

Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Would you really spend that five minutes reading your press release to him? Seth Godin.

Blogger 20

Blogger PR Outreach Practices 20

Webbiquity

APRIL 10, 2017

For someone like me who spends a considerable amount of time scanning the web for shareable content, a reader like Feedly is a must.” Digg Reader is a tool for keeping up with sites and blogs. Sample review: “Digg is my go-to RSS reader and social bookmarking tool.” ” — PR Daily. Pricing: free.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Webbiquity

JULY 28, 2010

While many types of marketing and PR pros will find value in the book, it is aimed primarily at mid-level marketers (entry-level staff will lack the business acumen to pull this off, while senior executives will delegate it) at midsize to large organizations, possibly in b2b but more likely in the b2c space. Share this on Bebo.

Social Media 100

Social Media Social Marketing Planning Media 100

Online Marketing Institute

NOVEMBER 1, 2010

Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. 3) B2B marketers clung to unimaginative spending habits. Instead of taking the digital plunge, most respondents hedged their bets in 2009 and simply cut spending across all the tactics they used.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Biznology

FEBRUARY 5, 2013

Everyone’s obsessed with drawing visitors to their sites and online social media properties through advertising, SEO, marketing and PR; however, when the stars align and someone actually clicks through and comes into your sphere of influence, do you have a collections strategy? The same thing is true when it comes to your website.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Online Marketing Institute

NOVEMBER 7, 2010

At the same time, prospects are increasingly spending more time searching for relevant content. It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information. Brands are increasingly competing to get their content noticed.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

WebMarketCentral

JULY 16, 2008

Yet many PR people stumble badly when reaching out to bloggers, with blog outreach efforts a mix of good, bad and ugly. Digg , Sphinn or Searchles ). Blog coverage helps increase awareness, build credibility for your brand, and helps with SEO. In contrast to bribery, focusing on respect and readership creates a win-win situation.

Blogger 20

Blogger Digg PR Tagging 20

WebMarketCentral

JANUARY 5, 2009

While you're at it, spend the $95 to own your personal LookupPage. Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon. Tags: Interactive PR Web 2.0 Use the domain to build a professional website (e.g., Make sure the Management Team page on your company website is optimized for your name.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

Buzz Marketing for Technology

JUNE 27, 2008

I intend to spend more of my time answering this question in a practical fashion, as this has become an absolutely vital issue in a world of information run amok. If youre going to spend a couple of hours a day reading, then its well worth investing time and money if it can bring even a small improvement in your effectiveness.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Online Marketing Institute

NOVEMBER 8, 2010

Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. Longtime Facebook PR Exec Leaving the. Learn more. Social is not an isolated activity.&#

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

WebMarketCentral

JULY 30, 2009

Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. No company, big or small, can afford to spend scarce funds inefficiently, particularly in the current economic environment.

Social Media 20

Social Media Paid Content ROI Media 20

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. Spend some time tractor beaming your current visitors and watch that recurring visits stat rise. Im Jay Baer.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 21, 2010

I need validation for spending time on Twitter! link] Top 250 Blog Posts – Advertising, Marketing, Media and PR « Spotlight Ideas [.] Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Online Marketing Institute

JANUARY 4, 2011

Keep most blogs short with no more than 400-500 words as most people don’t have much time and will be only spending a minute or two on your blog (average time on this site according to Google Analytics is 1 minute and 39 seconds) 60. If embedding a video in the post again brevity rules with the rule of thumb now at a 1-2 minute video 61.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Biznology

AUGUST 20, 2013

Whenever Google administers too much stick, it always eventually “softens” its algorithm in response to very vocal and influential clients (who probably also coincidentally spend a lot of money on Google AdWord ads). Digital PR and social media marketing may well be the new SEO. Let me explain. Back to Hearts and Minds.

Paid Content 80

Paid Content Google Digg De-duplication 80

Biznology

SEPTEMBER 10, 2013

I am traveling this week so I have decided to spend my blogging time aggregating some of my favorite Biznology blog posts. The main thing to keep in mind is how you feel when you are on the receiving end of a misguided PR pitch. If you just stick with that mindset, you’ll avoid the lion’s share of pitching mistakes.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? Post this on Diigo.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. What Works ( Vendor Government PR Trends Spending Release ). What’s a Facebook fan worth? June 30, 2010. Bob Scheier ( @BobScheier ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Biznology

JANUARY 7, 2014

And, if you’re really committed, try out all the platforms in order to build your personal brands: YouTube, Soundcloud, Facebook , Google+, Twitter, Reddit, StumbleUpon , Digg, Tumblr, as well as your blog. However, that said, tools like Digg Reader and Feedly are still powerful and useful drivers for your readership.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Biznology

FEBRUARY 12, 2013

With fame, being pretty is maybe enough; however, it isn’t as even the most famous, beautiful, talented, and charming celebrities globally still spend loads of money on publicists — it’s true. Not so much Peer-to-Peer (p2p) but PR-to-Peer (PR2P*). All of that is just an analogy for your brand. But you get it wrong.

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Webbiquity

AUGUST 2, 2010

social media, PR, advertising) that support that activity. Sherpa’s reporters spend much of their time scouring the business world for marketing case studies. The report recommends using richer metrics to measure not only the last click leading to a conversion, but also the effect of other activities (e.g., Share this on Bebo.

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Convince & Convert

MARCH 9, 2010

Where you spend marketing dollars also says a lot about a brand. link] [link] Marcomé Digg your public! (: [link] AlexKaris Are You Taking Social Media Shortcuts? With niche publications/sites you're often reaching the “core&# group of users who are more passionate and often influence the larger group. Im Jay Baer.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Webbiquity

JANUARY 10, 2010

Link buying isn’t supposed to help, but it does, and some large companies spend big bucks on this, which is difficult for smaller firms to compete with. Brian Easter runs down six common SEO mistakes—such as ugly URLs, duplicate content, and a disconnect between SEO and PR—and explains how to correct or avoid them. Tweet This!

SEO 100

SEO Tips Best Practices PageRank 100

Online Marketing Institute

NOVEMBER 4, 2010

Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. Learn more. Social is not an isolated activity.&#

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Webbiquity

FEBRUARY 7, 2011

Should social media be under the overall purvue of marketing or PR? Does social media belong in PR or marketing divisions? Top 10 Responses To Use When Dealing With Social Media Naysayers by PR at Sunrise. How can you “train&# your CEO to use social media productively? by iMedia Connection. Related Post.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), The average visitor spends 66% more time on these sites than they did a year ago. last year (2009).

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

FEBRUARY 7, 2012

In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter. 11 infographics for your next presentation by Ragan’s PR Daily. ** 5 STARS. 32 percent of PR pros said they have a dedicated social media team in place.”

Paid Content 100

Paid Content Social Media Statistics Research 100

B2B Marketing Zone Posts

JANUARY 4, 2011

Five Reasons You May Not Be Spending Enough on Content Marketing - Tom Pisello , November 29, 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010. New Breed of Analysts - PR Meets Marketing , April 18, 2010. Digg (785). The future of the internet isn’t mobile. - 2010 (6542).

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Online Marketing Institute

MARCH 24, 2011

“Trying to come up with valuable content even just once a day means someone in your small business has to spend at least 30 minutes to an hour preparing and posting it,&# he says. Josh Chan, an online marketing specialist at Chromatix design admits that his company’s blog underestimated the commitment.

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us Until they spend more time in the field (like trying their hand at selling for a year or two), B2B marketers will not know how or when to use what tools and how to truly align with sales. Thanks again.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

SEPTEMBER 8, 2010

How much do small businesses spend on search engine marketing? Study: Spending On Email, Social And Search Rising by MediaPost Online Media Daily. Digg is the most technical; 12% of its outbound traffic goes to technology sites, vs. 10% from Twitter and 7% from Facebook. Where SMB Spend their Marketing and Advert Money?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

AUGUST 16, 2010

Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. 10 Free Social Media Tools Every PR Pro Should Master In 2010 by the COMMS corner. Building Social Bookmarking Networks 101 by Search Engine Journal.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Webbiquity

MAY 14, 2013

J-P De Clerck makes a comprehensive case for corporate blogging—as long as it isn’t done the “wrong” way: “It’s traditional PR in a new package: corporate blogs as a way to shout how great they are.” They are) not perfect but will give you a head start and reduce the time you spend on typing your blog articles.”

Resources 100

Resources Tips Blogger Social Media 100