Webbiquity

DECEMBER 1, 2010

Generating PR “buzz&# and having a product perceived as “cutting edge&# were called significant challenges by only about a third of marketers, unchanged from last year. Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp. Share this on Bebo. Post on Google Buzz.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

WebMarketCentral

SEPTEMBER 25, 2008

Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Second, here are 6 practices to avoid. Just send a press release. Don't acknowledge coverage.

Blogger 20

Blogger PR Outreach Practices 20

Webbiquity

MARCH 23, 2010

Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals by ScoopDog’s Blog. ????? Best Practices for Corporate Twittering by Social Media Today. 105 Twitter Applications for PR Professionals by Everything PR. Five More Search Tools You Should Know: Twitter Edition by Search Engine Land.

Twitter 100

Twitter Best Practices Digg PR 100

Convince & Convert

JULY 20, 2012

Digg died this week, basically, I guess Digg died several weeks ago but like it officially died this week. I would say they sold or they got sold or they’re no longer Digg as we know it or as we knew it, but yes, I guess you could also say they’re dead. Digg, it’s more of like the demise of Digg.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Webbiquity

JANUARY 21, 2011

Most of us aren’t good at it (if we were, we’d be highly compensated professional sales people instead of managers, marketers, PR practitioners, designers, writers, or whatever). Practices were packed with business. It’s not comfortable. Doesn’t seem natural. We’re much more comfortable doing than selling.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Webbiquity

JULY 6, 2010

A bookmarkable collection of some of the best thinking about social media last year, grouped into specific topic areas such as “Social Media Measurement and ROI,&# “Social Media Statistics and Research&# and “Social Media Marketing Strategy, Tactics and Best Practices.&#. What is Webbiquity? How to Be Everywhere Online.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. Social Media Marketing Strategy, Tactics and Best Practices. Social Media Measurement. Chris Koch.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Webbiquity

JANUARY 18, 2010

Branding is next extended to the organization’s website and communicated to the media and other key influencers through PR and social media marketing, then to prospects through advertising and promotional activities. Messages must be consistent imbued into the company’s culture. So does the book live up to it’s title?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Management Digg 100

Biznology

DECEMBER 4, 2012

Well, in a practical sense, your online home is your web site — maybe your blog; more philosophically, your home is your business and yourself. What is home? I was installing a new personal consulting web site over the weekend and I was reminded of this. and add them as they’re introduced (hello Google+, for now).

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

B2B Marketing Savvy

JULY 28, 2009

Twitter Deivers A PR Gem Email Scoop. Rather, this is a recap of some day-to-day, practical apps that I use most every day – and a few I’m investigating. Good recap of sites like Digg, Del.icious.us, YourElevatorPitch, Shoutwire, StumbleUpon, Ma.gnolia and others….

Tools 40

Tools RSS Statistics Digg 40

WebMarketCentral

JULY 16, 2008

Yet many PR people stumble badly when reaching out to bloggers, with blog outreach efforts a mix of good, bad and ugly. Respect is shown by practices such as personalizing communications and providing bloggers with access to key executives and internal experts. Digg , Sphinn or Searchles ). Readership is an even bigger issue.

Blogger 20

Blogger Digg PR Tagging 20

WebMarketCentral

JANUARY 5, 2009

Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon. Social Tagging SEO Practice. Tags: Interactive PR Web 2.0 Any time there is an online news story or blog post published about your company or product, submit it.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Online Marketing Institute

NOVEMBER 8, 2010

Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. “The social strategy must be part of the online and PR strategy, which, in turn, are part of the integrated marketing strategy. Longtime Facebook PR Exec Leaving the.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

WebMarketCentral

NOVEMBER 5, 2009

Social media, and discussions of its value for PR and marketing, have become ubiquitous. practices, blogs and more. But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you maximize the business value of tools like LinkedIn and Twitter?

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. Otherwise, it would be feel like an advertising content, not a blog post anymore. Im Jay Baer.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Buzz Marketing for Technology

JUNE 27, 2008

I intend to spend more of my time answering this question in a practical fashion, as this has become an absolutely vital issue in a world of information run amok. Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |. Dave Irwin said: Thanks for this very practical article. Six Facets of the Future of PR.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

WebMarketCentral

MARCH 2, 2009

For situations where that is not a practical option, Peter provides several other ideas. The suggestions vary in their practicality and applicability (e.g. How To Actually Get Links From Your Linkbait by SEOmoz This post offers three strategies for getting links from your content even when it doesn't make the first page of Digg.

Link Building 20

Link Building SEO Ad Building Linkbait 20

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. Then this is the blog post for you. Thanks for the thoughts and processes.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

WebMarketCentral

APRIL 27, 2009

Assure you're utilizing blogging best practices? End with related posts" is one example, and a practice that's always been used with this "Best Of" series.) Learn all of that in more in some of the best posts from the last year on blogging for business.

Best Practices 20

Best Practices Business Adwords Blogger 20

WebMarketCentral

AUGUST 17, 2009

StumbleUpon and Digg) is "spiky" and doesn't convert well, but supports SEO through the links generated. Tags: SEO Practice. Among his findings: organic search is the source of both the highest volume and best quality of traffic. Social traffic (e.g. There's lots more red meat for web analytics data junkies as well.

SEO 20

SEO Best Practices Adwords Copywriting 20

Online Marketing Institute

JUNE 30, 2009

Some perceived this "new" practice to be frivolous. For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. My real challenge was getting my staff to warm to the concept of being a blogger.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

WebMarketCentral

MAY 3, 2007

social tagging and its impact on marketing practices. Among Shawn's posts was a link to an interesting SEO'Brien piece on paid Digg-ing and the black market for the unscrupulous use of social tagging. Hot on the heels of my last post came several news announcements on the growing influence of Web 2.0 First, there was Use Web 2.0

Web 2.0 20

Web 2.0 Wikipedia Paid Search Agency Digg 20

WebMarketCentral

NOVEMBER 5, 2008

sites fall into one of a few increasingly well-defined categories, such as social bookmarking (Digg, del.icio.us, Searchles), social networking (LinkedIn, Facebook) or file sharing (YouTube, Flickr, podOmatic ). Social : Arranging live meetings is another practical, common and perfectly acceptable use of Twitter. Most Web 2.0

Twitter 20

Twitter Web 2.0 Digg Tagging 20

WebMarketCentral

MAY 18, 2007

social tagging site, sort of company-sponsored version of Digg. Another tactic is to use a third-party tool such as ReferNow.com , which enables companies to build structured programs for soliciting and rewarding referrals from current customers. One intriguing concept is to build your own industry-specific Web 2.0 tags: Web 2.0

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

Biznology

AUGUST 20, 2013

Digital PR and social media marketing may well be the new SEO. I recently spoke to a bona fide, traditional, PR executive (for the most traditional PR industry, pharma) and he told me that everyone’s still deeply afraid of the unpredictable nature of the organic blogosphere. Let me explain. Back to Hearts and Minds.

Paid Content 80

Paid Content Google Digg De-duplication 80

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. practices, blogs and more. Social Media and the Enterprise Customer – Wired PR by uber.la. But what metrics are really most appropriate for social media measurement?

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Buzz Marketing for Technology

JUNE 27, 2008

However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. Panela Seiple , about to graduate from Boston University this month, learned how to make a podcast in her New Media and PR class. Her subject?

Social Media 100

Social Media Class Web 2.0 Media 100

Webbiquity

JULY 19, 2010

But today, a new breed of vendors is determined to leave behind the hype-to-bust path of early b2b ecommerce and online marketplace trailblazers and improve b2b purchasing practices through social media and other Web 2.0 technologies. Here are five companies that exemplify these new approaches. Share this on Bebo. Share this on del.icio.us.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B 100

Online Marketing Institute

DECEMBER 23, 2010

Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. link] Social Media Best Practices « SociaLies [.] Leyl has more than 15 years experience driving high-impact communications programs for emerging technology companies.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Online Marketing Institute

JANUARY 4, 2011

Provide relevant, timely information to established media This is a really simple tactic I came up with as a PR strategist. Pull PR Pull PR (or inbound PR) is exactly what you think it is – it’s the opposite of traditional PR. pull PR is, in my opinion, a superior approach: you draw media to you.

Tactics 40

Tactics PR Planning Buzz 40

Digital B2B Marketing

APRIL 4, 2011

Integrating social media with your website, advertising, email and PR, not to mention customer service and sales, will deliver the best results. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Measurement , Social Media Tagged with B2B , ROI , social media Like Be the first to like this post.

Social Media 100

Social Media Media Budget Programs B2B 100

Digital B2B Marketing

MARCH 27, 2011

I, for one, would rather do business with a company that does good, and has an occasional PR gaffe because of it, than with a company that doesn’t even try. However, continuing to be self-centered is not an option.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Online Marketing Institute

NOVEMBER 2, 2010

Events Conferences Digital Cream 2011 Digital Cream Dubai Past Conferences Social Events Digital Ski 2011 Past Social Events Jobs View Jobs Post a Job More Blog Press Releases Consulting Services Supplier Directory Member Directory Forums Best Practice Supplier Selection Other Topics Innovation Awards How to enter Why enter?

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

B2B Marketing Zone Posts

APRIL 5, 2010

We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. Best Practice (56). 7 Demand Generation Best Practices , March 11, 2010. What are the latest trends in search?

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Webbiquity

AUGUST 2, 2010

The book will explain why old-school broadcast practices are waning and new conversational methods are on the rise. social media, PR, advertising) that support that activity. As the introduction here notes, “It’s one thing to pick up a workbook that provides you with best practices. This is the way it should be.

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Webbiquity

JANUARY 10, 2010

An excellent piece from Janet Meiners Thaeler on manipulative practices to watch out for when hiring an SEO firm, such as “guaranteed&# rankings, use of hidden links, and duplicate content on multiple domains or subdomains. Canonical URL Tag – The Most Important Advancement in SEO Practices Since Sitemaps by SEOmoz.

SEO 100

SEO Tips Best Practices PageRank 100