Writing on the Web
NOVEMBER 15, 2010
Online, an offer must work properly for consumers to feel secure. A marketing offer also provides comfort through ease of purchase, and also by providing reasons to defend the purchase to friends and family. Online Persuasion: Creating Desire. Although these values are all emotional, rationality plays a part.
Writing on the Web
NOVEMBER 11, 2010
I stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking. Purchasing decisions are never driven by logic alone. Online Persuasion: Seeing Through the Eyes of Your Customers. Emotional Attention + Memory = Content Marketing.
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Writing on the Web
JULY 9, 2010
In fact, having a good online reputation is essential to branding yourself or your business. Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. will work with Dow Jones Local Media Group to make an exclusive online reputation management plan. The company, Marchex Inc.,
Writing on the Web
NOVEMBER 8, 2010
They use ½ of all credit cards, and spend 2½ times the per capita average on discretionary purchases. Yet, despite these statistics, only 10 percent of all branded marketing target older consumers (Wolfe and Snyder, 2003). Content Marketing to a Caveman’s Brain. In the US, they control 77% of all financial assets.
Writing on the Web
OCTOBER 13, 2010
These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action. Online Persuasion: Seeing Through the Eyes of Your Customers. Content Marketing Biases: Your Attitude Is Showing.
Writing on the Web
FEBRUARY 26, 2011
In no way is it recommended to purchase links. Here’s another tip: If you want to gain mastery in SEO optimized posts for your blog, consider purchasing Scribe SEO Optimizer. Be diligent about networking with like-minded content producers and work to get links – quality links, including those with keyword-rich anchor text.
Writing on the Web
MARCH 17, 2011
A phone conversation ensures they get the best use out of their purchase. Sometimes products can be confusing to people. You see your products from your perspective, not from the perspective of the customer. A personal conversation will open the doors to other needs the client has but may not see. They “don’t work for free.&#.
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