Writing on the Web

APRIL 4, 2011

When was the last time you read a white paper that added real value to your research process? Twitter is extremely powerful for reaching audiences and building relationships. Twitter is fast becoming the preferred vehicle of communication between companies and their customers. Microsites are also powerful lead generation tools.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Tomorrow People

SEPTEMBER 13, 2012

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls. Chrysler commissions hapless marketing agency.

Social Media 120

Social Media SIC Media Peer-to-peer 120

Webbiquity

SEPTEMBER 13, 2010

It’s helpful to your readers as well as to the bloggers you link to, and often leads to some “link love&# coming back to your blog in return. Links are good things; they drive direct traffic to your blog as well as helping improve your rank in the search engines. Acknowledge those who link to you. Share this on Bebo.

Digg 100

Digg Blogger Broadcasting Buzz 100

Webbiquity

FEBRUARY 10, 2011

WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. Angela Bowman shares her “clean and simple list of the plugins I use most often on my WordPress sites&# for SEO, feeds, forms, security, Twitter and more. WordPress SEO. Share this on Bebo.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Webbiquity

FEBRUARY 9, 2010

When asked which objectives they planned to target and measure, 88% of “strategic&# social media marketers (those who have reached the highest level of social media marketing maturity) answered “increase website traffic&# while 75% said “lead generation.&# The lessons? Share this on del.icio.us. Post this on Diigo.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Influence: a.k.a.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Buzz Marketing for Technology

JANUARY 7, 2010

Ok ok yes I was doing a vanity search just to see how I would rank but I was very impressed by the results I got for Facebook Marketing – someone had their profile so well tricked out with keywords that they ranked higher than people who actually work at Facebook. Is Twitter a Critical Part of your Resume? Share this on Reddit.

Search Marketing 100

Search Marketing Linkedin Optimization B2B Marketing 100

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? An example would be a triggered email inviting someone to comment on a Facebook conversation if they mention your company name in Twitter. .

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Hubspot

OCTOBER 5, 2017

What's the difference between leads and prospects? Leads: Potential customers who have expressed interest in our company or services through behaviors like visiting our website, subscribing to a blog, or downloading an ebook. Goal: Determine quality of lead. Here is what the funnel looks like: 1. Educate and Evaluate.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Particularly in social media, let the community decide what content has value and what is spam. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Marketing Insider Group

APRIL 28, 2011

Inbound marketing leads cost 62% less than outbound. While I do find writing to be therapeutic, I write to share information, add some value, and present my point of view with my audience. I try to respond to every comment and thank every retweeter on Twitter and “liker&# on Facebook. See mine here. Audience first.

Tips 100

Tips Blogger Business Digg 100

Biznology

MARCH 23, 2012

The Google Analytics blog tells us “The new reports bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business. That’s right, Facebook and Twitter. Here’s the lineup from Google’s Social Data Hub.

Marketing Analytics Tools 80

Marketing Analytics Tools Google Analytics Digg 80

Convince & Convert

MARCH 4, 2016

With honest beginnings, infographics were now a value-sucking black hole in the content marketing universe. So long as your goal is to provide value to your audience rather than generate linkbait, infographics are still highly effective as a content marketing tool. Repurpose Old Content. Conveying Data.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Webbiquity

FEBRUARY 16, 2011

According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. Improving Your Search Engine Rank Using LinkedIn by CompuKol Connection. What new features should you get familiar with?

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

JANUARY 12, 2011

Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Pitching on Twitter? The ranking of those results, however, seems questionable…That said, in as much as I know about the topics I searched for, the top blogs in those fields definitely peppered the search results, to greater or lesser degrees.&#

PR 100

PR Tools Tips Blogger 100

Webbiquity

APRIL 19, 2010

While many if not most marketers have adjusted to the new practices required, one still sees corporate Facebook pages with few fans and no clear purpose, Twitter streams filled with nothing but obnoxious “Hey! Now, Facebook, Twitter, LinkedIn and other social media tools have exploded this capability. Buy my stuff now!&#

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Webbiquity

MARCH 9, 2010

And as one more bit of anecdotal evidence, I have my Twitter, LinkedIn and Facebook badges all displayed in the left column of this blog. I pick up a lot of new Twitter followers here, and a fair number of LinkedIn connection requests, but rarely a Facebook invitation. Share this on del.icio.us. Post this on Diigo. Share this on Mixx.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

JULY 25, 2011

From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube. Don’t just “be there;&# make sure your profiles and content reflect a consistent brand message and value proposition. Spread your profile around (more places to be found!).

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube. Don’t just “be there;&# make sure your profiles and content reflect a consistent brand message and value proposition. Spread your profile around (more places to be found!).

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

APRIL 27, 2010

Metrics related to ROI, such as leads generated and direct sales, were mentioned by only about half of the survey respondents as key benefits of social media marketing. The top social media tools used across all respondents are: Twitter – 88%. 93% of all marketers are already using Twitter, and 71% plan to increase this effort.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Webbiquity

DECEMBER 21, 2010

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. Here are seven valuable ways to use social media for business beyond direct selling or lead generation. Twitter, Facebook and LinkedIn groups, community sites (e.g. Share content (your own and others’).

Social Media 100

Social Media Media Business Paid Search Agency 100

Writing on the Web

DECEMBER 3, 2010

You also want to always offer value with a link at the bottom to your opt-in offer. Having a fan page is an essential move for anyone who is doing business on Facebook and a fan page can greatly increase the number of leads you get on your list from FB. This is something that can really give you a lot of leads if you do it correctly.

Facebook 100

Facebook Ad Building Tools Autoresponders 100

LeadSquared

MAY 9, 2013

A good SEO plugin would help you adopt better SEO practices in the whole blog setup, and thus, rank better in Google and other search engines. So, you have to start ranking on search engines to begin with. Reasons for its appearance in ‘Must Have Plugins for WordPress’ List. Isn’t it! iv) An Analytics Plugin.

Digg 52

Digg Marketing Analytics Tools SEO Lead Scoring 52

Convince & Convert

MARCH 4, 2010

Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. We hear how twitter and the other SM tools will help to get you on top, blah, blah but that only happens so few times. Blogging is a commitment to yourself and anyone reading. Thanks for the perspecttive.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

MLT Creative

MARCH 16, 2011

Skillfully placed inbound links can influence a B2B website’s ranking in the same manner that inbound bounce passes can be game changers in basketball. Search engines place emphasis on the authority of a web page to determine search rankings. What's so great about inbound links?

Inbound Marketing 40

Inbound Marketing B2B Marketing Advertising Agencies Paid Search Agency 40

Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

AUGUST 25, 2010

Rawlins is a Digital Marketing Specialist for ymarketing , who manages SEO and Inbound Marketing campaigns for ecommerce and lead generation clients, and a provider on the HubSpot Service Marketplace for On-Page SEO and Off-Page SEO services. You can follow her on Twitter at @googlegirl or read her blog. Be Clear and Direct.

Tactics 28

Tactics SEO Digg Lead Scoring 28

Buzz Marketing for Technology

JUNE 27, 2008

Blogs and more instantaneous tools such as Twitter both provide us with far broader inputs than we had before, and also a ready output for what we have processed from these vast information inputs. Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |. properties ranked. creates value. For now, Iâ??ll 0 TrackBacks.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Hubspot

DECEMBER 30, 2011

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. An example of this is the Twitter API. Digg - Digg is a social news website that allows members to submit and vote for articles.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

OCTOBER 19, 2010

Each time you publish a blog post you are increasing the indexed page volume of your site and the ability to rank for important keywords. You are also creating great link bait and engaging with your subscribers, customers, potential leads, industry professionals, etc. Helpful Link: Want More Leads? Offer Downloadable Content.

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. In fact, I believe that ultimately SM will be viewed largely as a customer retention tool, with budgets from those departments and metrics that focus on customer lifetime value and how it’s impacted by social media touches. Unlikely at best.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Online Marketing Institute

MARCH 13, 2011

The tool that I have found to be the best tactical analytics tool for a sales team is Lead Lander. When I say “who&# it leads into part of the power of the site. There is also the ability to do some basic lead scoring from within the interface. Those using other CRMs are still required manually enter leads.

Startups 40

Startups Leadlander Jigsaw Tools 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

readwrite

APRIL 9, 2008

While behavior tracking has begun to face a growing backlash among web users, Meebo believes that we want the value that can be delivered based on such tracking – as long as information isn’t gathered in a “creepy” way. ” Just ask Digg or Newsgator and they’ll tell you that there is. We’ll see.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Banner Ads Planning 40

Hubspot

JUNE 23, 2010

An example of this is the Twitter API. is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. Digg - Digg is a social news website that allows members to submit and vote for articles. HootSuite - HootSuite is a web-based Twitter client. Bit.ly - Bit.ly

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

OCTOBER 11, 2010

Don’t forget that you can use various social media channels like SlideShare and YouTube —not only Twitter and Facebook—to drive people to your blog. Note where your competitor ranks better than you and make sure to fix this imbalance. Are pictures an important addition to existing text or new text?

Marketing Websites 28

Marketing Websites Landing Pages Long Tail Marketing Digg 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40