Webbiquity

DECEMBER 28, 2010

Public Relations (PR): trying to manually build links from high-quality sites is difficult, tedious and time-consuming. And it’s important to recognize that not all search happens on search engines any more; it’s also important to optimize for search within social networks like Facebook and LinkedIn. Post on Google Buzz.

SEO 100

SEO Enterprise Management Digg Press 100

Webbiquity

FEBRUARY 14, 2010

One executive I know, the president of a software company, shares the first page of Google with a biomedical researcher, a diplomat, a (not exactly best-selling) author, and the Facebook page of a college student from North Dakota. Yet he owns the first five pages of Google for his identity. A few examples. How To Be Seen. Tweet This!

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Webbiquity

AUGUST 25, 2010

It also uses the same underlying Browse My Stuff technology , which enables publishers, PR agencies, corporations and other enterprises to efficiently SEO-friendly build branded content aggregation hubs. Post on Google Buzz. Share this on LinkedIn. Share this on Bebo. Subscribe to the comments for this post? Share this on Mixx.

Social Media 100

Social Media Media B2B Thought Leadership Digg 100

Webbiquity

NOVEMBER 16, 2010

It’s not just that most people aren’t waiting on eggshells in eager anticipation of XYZ Company’s latest PR announcement, it’s that the marketers and PR people at XYZ didn’t take the time to figure out what their prospective buyers and influencers do really care about and want to discuss. Tweet This!

Social Media 100

Social Media Media Digg PR 100

Webbiquity

OCTOBER 25, 2010

The list excludes sites that were, ahem, inappropriate for most blogs, had non-operational submission forms, appeared inactive, required a fee, or had a Google Pagerank of zero. So, having recently completed a submission campaign for a client, here is an updated list of blog directories and RSS syndication sites that remain active and free.

RSS 100

RSS Promotion PR PageRank 100

Webbiquity

FEBRUARY 8, 2011

To answer those questions, the founders of the B2B Marketing Zone asked 22 of the most influential b2b marketing and PR bloggers—including Roxanne Darling, Jay Baer, Ardath Albee, Erik Qualman and Chris Abraham—for their prognostications. Post on Google Buzz. Share this on LinkedIn. So what’s next for B2B blogging?

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Webbiquity

JANUARY 7, 2011

“Social is much bigger than marketing and PR. “Social is much bigger than marketing and PR. Post on Google Buzz. Share this on LinkedIn. Among the top 10 trends identified: 1. Social efforts will permeate the enterprise. It’s a customer phenomenon. Download the report and join the discussion on Focus.

Social Media 100

Social Media Trends Social Marketing Media 100

Webbiquity

JULY 25, 2011

Also, keep in mind that search is no longer just Google. Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Also, keep in mind that search is no longer just Google. Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

OCTOBER 13, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. A simple tool like Google Alerts would pick up most stray citations. If Google Alerts had been developed with a focus on social media, this would be it. Traditional PR + Social Media Monitoring. Post on Google Buzz.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

KoMarketing Associates

JANUARY 22, 2015

A recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results. We use Google Drive for the majority of this collaboration but Basecamp and Evernote Premium are fairly low cost options collaboration options as well. Editorial Calendar Templates in Google Docs.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Webbiquity

SEPTEMBER 21, 2010

Examples range from Google News and Yahoo! While the use of such technologies is limited only by the imagination, there are three types of entities that could clearly benefit from content aggregation tools: large brands/companies, online publishers and PR firms. Post on Google Buzz. Share this on LinkedIn. Tweet This!

Aggregators 100

Aggregators Blogger Media Curation 100

Webbiquity

NOVEMBER 2, 2010

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Post on Google Buzz. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

FEBRUARY 18, 2011

Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO). Share this on Bebo.

SEO 100

SEO Digg Consulting Social Networks 100

Webbiquity

DECEMBER 1, 2010

Generating PR “buzz&# and having a product perceived as “cutting edge&# were called significant challenges by only about a third of marketers, unchanged from last year. Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp. Post on Google Buzz. Tweet This!

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

MAY 4, 2010

Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Twitter is the fourth-highest source of traffic to Webbiquity, just behind Google. Use Twitter. Use social bookmarking.

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

JANUARY 21, 2011

Most of us aren’t good at it (if we were, we’d be highly compensated professional sales people instead of managers, marketers, PR practitioners, designers, writers, or whatever). LinkedIn, Twitter, Facebook, webinars, podcasts, blogs…didn’t even exist. Post on Google Buzz. Share this on LinkedIn.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Convince & Convert

JULY 20, 2012

Digg died this week, basically, I guess Digg died several weeks ago but like it officially died this week. I would say they sold or they got sold or they’re no longer Digg as we know it or as we knew it, but yes, I guess you could also say they’re dead. Digg, it’s more of like the demise of Digg.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Webbiquity

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). It’s a component (an increasingly essential one) of an overall marketing and PR plan.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Webbiquity

JUNE 23, 2010

The search engines have always favored fresh content, particularly Google with its latest Caffeine release. From a business standpoint, a blog is more like PR than marketing or sales; it’s purpose is generally to build credibility, enhance a firm’s brand and image, and establish a position of thought leadership and expertise.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

B2B Marketing Savvy

JULY 27, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email Scoop. LinkedIn = Daytimer/Address Book (a business card filing system at the most basic level). Google Alerts = A PR Clipping Service (set up keyword parameters and Google will ping you with once a day summaries).

Social Media 40

Social Media Digg Media PR 40

B2B Marketing Savvy

JULY 26, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email. LinkedIn = Daytimer/Address Book (a business card filing system at the most basic level). Google Alerts = A PR Clipping Service (set up keyword parameters and Google will ping you with once a day summaries).

Social Media 40

Social Media Digg PR Media 40

Webbiquity

JULY 6, 2010

The inaugural post on Webbiquity explains the concept of web presence optimization—how websites, blogs, SEM, SEO, interactive PR, content marketing, social networking, reputation management and social media can work together to make a company or individual omnipresent online for their targeted description or value statement. Tweet This!

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Webbiquity

NOVEMBER 29, 2010

It’s an over-used PR buzzword. However, there’s a world of difference between PR buzzwords and objective facts. Post on Google Buzz. Share this on LinkedIn. Example: most people would agree that the word “leading&# rarely belongs in a company description on Wikipedia. Share this on Bebo. Tweet This!

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Webbiquity

NOVEMBER 23, 2010

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. Post on Google Buzz. Share this on LinkedIn. Here are a few reasons why: Social media makes it easy to reconnect with old friends and co-workers. How did we do this before? Back then, I thought he was kind of a jerk quite frankly.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Webbiquity

DECEMBER 21, 2010

Twitter, Facebook and LinkedIn groups, community sites (e.g. Traditionally, customer case studies, PR and analyst relations have filled this role. Post on Google Buzz. Share this on LinkedIn. It’s no longer the biggest ad budget that wins. People want to buy from companies that are smart, helpful and responsive.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

AUGUST 5, 2010

On LinkedIn, you want to be all about business. SEO’s Magic Bullet by PR 20/20. Post on Google Buzz. Share this on LinkedIn. On Facebook, show a little of your personality – the carbon-based life form behind the blog. On Twitter, shine the spotlight on your blog. Share this on Bebo. Share this on del.icio.us.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Biznology

AUGUST 14, 2012

Next, you should become a blogger — or at least develop a process to produce blog content since Google adores blogs and seriously understands the architecture and framework of most blog platforms. Well, you first need to build out any sites you already have, including all your companies, foundations, and boards.

Ning 80

Ning Best Practices Enterprise Management Social Media 80

Webbiquity

MAY 30, 2010

20 Funny, Clueless, Weird, And Existential Google Keyword Searches by MediaPost Search Insider. Advertising & PR. This showed up in my Google Alerts one day; a two-paragraph review of my old blog. Post on Google Buzz. Share this on LinkedIn. The Publicity Stunt Hall Of Fame by Taylor Herring Public Relations.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Webbiquity

FEBRUARY 1, 2010

Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. When Social Media & PR Matters More Than SEO by Small Business Search Marketing. Why LinkedIn is essential for brand marketers by iMedia Connection. Google Wave: The Next Social Media King?

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Biznology

FEBRUARY 5, 2013

Everyone’s obsessed with drawing visitors to their sites and online social media properties through advertising, SEO, marketing and PR; however, when the stars align and someone actually clicks through and comes into your sphere of influence, do you have a collections strategy? The same thing is true when it comes to your website.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Webbiquity

JULY 28, 2010

While many types of marketing and PR pros will find value in the book, it is aimed primarily at mid-level marketers (entry-level staff will lack the business acumen to pull this off, while senior executives will delegate it) at midsize to large organizations, possibly in b2b but more likely in the b2c space. Post on Google Buzz.

Social Media 100

Social Media Social Marketing Planning Media 100

Online Marketing Institute

NOVEMBER 2, 2009

Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. Public relations (PR) is pretty much the opposite—it produces limited immediate and direct results, but builds your brand in the eyes of prospects, the media, analysts and other influencers over the long term.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. Social is not an isolated activity.&#

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

B2B Marketing Savvy

JULY 28, 2009

Twitter Deivers A PR Gem Email Scoop. Beyond this… Google and Bing for more referrals than you can handle. Good recap of sites like Digg, Del.icious.us, YourElevatorPitch, Shoutwire, StumbleUpon, Ma.gnolia and others…. Read time: 3 minutes) I’ll try not to boil the “tool&# ocean. confused?

Tools 40

Tools RSS Statistics Digg 40

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. The site's many entries are highly ranked in Google and read by millions each day.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

WebMarketCentral

JANUARY 5, 2009

One executive I know, the president of a software company, shares the first page of Google with a biomedical researcher, a diplomat, a (not exactly best-selling) author, and the Facebook page of a college student from North Dakota. Yet he owns the first five pages of Google for his identity. A few examples.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20