Webbiquity

JANUARY 12, 2010

Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase. Share this on del.icio.us. Tweet This!

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Webbiquity

OCTOBER 25, 2010

The list excludes sites that were, ahem, inappropriate for most blogs, had non-operational submission forms, appeared inactive, required a fee, or had a Google Pagerank of zero. So, having recently completed a submission campaign for a client, here is an updated list of blog directories and RSS syndication sites that remain active and free.

RSS 100

RSS Promotion PR PageRank 100

Webbiquity

OCTOBER 13, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. A simple tool like Google Alerts would pick up most stray citations. If Google Alerts had been developed with a focus on social media, this would be it. Traditional PR + Social Media Monitoring. Post on Google Buzz.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Webbiquity

FEBRUARY 14, 2010

One executive I know, the president of a software company, shares the first page of Google with a biomedical researcher, a diplomat, a (not exactly best-selling) author, and the Facebook page of a college student from North Dakota. Yet he owns the first five pages of Google for his identity. A few examples. How To Be Seen. Tweet This!

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Webbiquity

DECEMBER 28, 2010

Public Relations (PR): trying to manually build links from high-quality sites is difficult, tedious and time-consuming. Post on Google Buzz. It’s easier to incorporate new keyword groups, naturally, in a blog post or series of posts than it is to rewrite sections of a corporate website. Share this on Bebo. Share this on Facebook.

SEO 100

SEO Enterprise Management Digg Press 100

Webbiquity

AUGUST 25, 2010

It also uses the same underlying Browse My Stuff technology , which enables publishers, PR agencies, corporations and other enterprises to efficiently SEO-friendly build branded content aggregation hubs. Post on Google Buzz. SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal.

Social Media 100

Social Media Media B2B Thought Leadership Digg 100

KoMarketing Associates

JANUARY 22, 2015

We use Google Drive for the majority of this collaboration but Basecamp and Evernote Premium are fairly low cost options collaboration options as well. Google Drive Spreadsheet for mapping out due dates and ideas. Editorial Calendar Templates in Google Docs. Google Drive / Old Fashion Spreadsheets. Third Party References.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Webbiquity

FEBRUARY 8, 2011

To answer those questions, the founders of the B2B Marketing Zone asked 22 of the most influential b2b marketing and PR bloggers—including Roxanne Darling, Jay Baer, Ardath Albee, Erik Qualman and Chris Abraham—for their prognostications. Post on Google Buzz. So what’s next for B2B blogging? Share this on Bebo.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Webbiquity

JANUARY 7, 2011

“Social is much bigger than marketing and PR. “Social is much bigger than marketing and PR. Post on Google Buzz. Among the top 10 trends identified: 1. Social efforts will permeate the enterprise. It’s a customer phenomenon. Download the report and join the discussion on Focus. Share this on Bebo.

Social Media 100

Social Media Trends Social Marketing Media 100

Webbiquity

NOVEMBER 16, 2010

It’s not just that most people aren’t waiting on eggshells in eager anticipation of XYZ Company’s latest PR announcement, it’s that the marketers and PR people at XYZ didn’t take the time to figure out what their prospective buyers and influencers do really care about and want to discuss. Tweet This!

Social Media 100

Social Media Media Digg PR 100

Webbiquity

SEPTEMBER 21, 2010

Examples range from Google News and Yahoo! While the use of such technologies is limited only by the imagination, there are three types of entities that could clearly benefit from content aggregation tools: large brands/companies, online publishers and PR firms. Post on Google Buzz. Share this on Bebo. Share this on del.icio.us.

Aggregators 100

Aggregators Blogger Media Curation 100

Webbiquity

JULY 25, 2011

Also, keep in mind that search is no longer just Google. Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. For example, small service businesses typically don’t get a lot of media coverage, so a social PR effort doesn’t make a lot of sense.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Also, keep in mind that search is no longer just Google. Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. For example, small service businesses typically don’t get a lot of media coverage, so a social PR effort doesn’t make a lot of sense.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Convince & Convert

JULY 20, 2012

Digg died this week, basically, I guess Digg died several weeks ago but like it officially died this week. I would say they sold or they got sold or they’re no longer Digg as we know it or as we knew it, but yes, I guess you could also say they’re dead. Digg, it’s more of like the demise of Digg.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Webbiquity

FEBRUARY 18, 2011

Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO). Share this on Bebo.

SEO 100

SEO Digg Consulting Social Networks 100

Webbiquity

DECEMBER 1, 2010

Generating PR “buzz&# and having a product perceived as “cutting edge&# were called significant challenges by only about a third of marketers, unchanged from last year. Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp. Post on Google Buzz. Tweet This!

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

NOVEMBER 2, 2010

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Post on Google Buzz. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Buzz Marketing for Technology

JUNE 27, 2008

A podcast series focused on online PR and communication, anchored by the twice-weekly "Hobson & Holtz Report." Add to Digg. Add to Google. Welcome Guest. contact | about | create account | sign in. Find: Programs Episodes Friends News. For Immediate Release. Shel Holtz. Shows Description. " Visit. Add to Zune.

Digg 100

Digg RSS PR Validation 100

Biznology

DECEMBER 4, 2012

At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. Another thing it lets me do is add a plugin that easily allows me to offer all my visitors the ability to effortlessly share my content to Pinterest, Facebook, Twitter, Tumblr, and even Google+, reddit, digg, NewsVine — whatever.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

B2B Marketing Savvy

JULY 27, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email Scoop. Google Alerts = A PR Clipping Service (set up keyword parameters and Google will ping you with once a day summaries). Digg = Cocktail Party (What’s the latest topic, hottest new trends).

Social Media 40

Social Media Digg Media PR 40

B2B Marketing Savvy

JULY 26, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email. Google Alerts = A PR Clipping Service (set up keyword parameters and Google will ping you with once a day summaries). Digg = Cocktail Party (What’s the latest topic, hottest new trends).

Social Media 40

Social Media Digg PR Media 40

Webbiquity

JUNE 23, 2010

The search engines have always favored fresh content, particularly Google with its latest Caffeine release. From a business standpoint, a blog is more like PR than marketing or sales; it’s purpose is generally to build credibility, enhance a firm’s brand and image, and establish a position of thought leadership and expertise.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

NOVEMBER 29, 2010

It’s an over-used PR buzzword. However, there’s a world of difference between PR buzzwords and objective facts. Post on Google Buzz. Example: most people would agree that the word “leading&# rarely belongs in a company description on Wikipedia. Share this on Bebo. Subscribe to the comments for this post?

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Webbiquity

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). It’s a component (an increasingly essential one) of an overall marketing and PR plan.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Webbiquity

JANUARY 21, 2011

Most of us aren’t good at it (if we were, we’d be highly compensated professional sales people instead of managers, marketers, PR practitioners, designers, writers, or whatever). Post on Google Buzz. It’s not comfortable. Doesn’t seem natural. We’re much more comfortable doing than selling.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Webbiquity

JULY 6, 2010

The inaugural post on Webbiquity explains the concept of web presence optimization—how websites, blogs, SEM, SEO, interactive PR, content marketing, social networking, reputation management and social media can work together to make a company or individual omnipresent online for their targeted description or value statement.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Webbiquity

MAY 4, 2010

Twitter is the fourth-highest source of traffic to Webbiquity, just behind Google. It helps (greatly) if you already have a relationship with the blogger, but even if you don’t, most bloggers are far more open to offers of a guest post than they are to PR pitches. Use Twitter. Use social bookmarking. Share this on del.icio.us.

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

NOVEMBER 23, 2010

Post on Google Buzz. Social media can not only lead you to the answer, but let you know which alternative answer is probably best based on the level of social influence of the writer. Social media makes marketing more fun. A dialog is more enjoyable and interesting than a monologue. Got your own reasons to be thankful? Share this on Bebo.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Biznology

AUGUST 14, 2012

Next, you should become a blogger — or at least develop a process to produce blog content since Google adores blogs and seriously understands the architecture and framework of most blog platforms. Well, you first need to build out any sites you already have, including all your companies, foundations, and boards.

Ning 80

Ning Best Practices Enterprise Management Social Media 80

Webbiquity

AUGUST 5, 2010

SEO’s Magic Bullet by PR 20/20. Post on Google Buzz. Gini Dietrich lays out a six-step, eight-minute process to use social media to promote blog posts. Some of the tools take a bit of time to set up initially, but it’s a quick process from there on out. Share this on Bebo. Subscribe to the comments for this post?

Business Blogging 100

Business Blogging Tips PageRank Business 100

Webbiquity

DECEMBER 21, 2010

Traditionally, customer case studies, PR and analyst relations have filled this role. Post on Google Buzz. Develop relationships with influencers. Third-party validation has always been more valuable than advertising or other types of self-promotion. Share this on Bebo. Subscribe to the comments for this post? Share this on Facebook.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

MAY 30, 2010

20 Funny, Clueless, Weird, And Existential Google Keyword Searches by MediaPost Search Insider. Advertising & PR. This showed up in my Google Alerts one day; a two-paragraph review of my old blog. Post on Google Buzz. The LOL Cats Take On The World Of Freelancing by Hi, I’m Grace Smith. Share this on Bebo.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Webbiquity

APRIL 10, 2017

Google Review Count: 312. Sample review: “Reputation.com…allows you to view search engine results and select if a result is positive, negative, or not you…you have access to the top 20 links, plus you are given the top 20 links for both Google and Bing. Google Review Count: 192. 1) Google Alerts.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Webbiquity

FEBRUARY 1, 2010

Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. When Social Media & PR Matters More Than SEO by Small Business Search Marketing. Google Wave: The Next Social Media King? Gretel Going. Matt McGee. Nikki Pilkington. Lori Luechtefeld.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Online Marketing Institute

NOVEMBER 2, 2009

Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. Public relations (PR) is pretty much the opposite—it produces limited immediate and direct results, but builds your brand in the eyes of prospects, the media, analysts and other influencers over the long term.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Webbiquity

JULY 28, 2010

While many types of marketing and PR pros will find value in the book, it is aimed primarily at mid-level marketers (entry-level staff will lack the business acumen to pull this off, while senior executives will delegate it) at midsize to large organizations, possibly in b2b but more likely in the b2c space. Post on Google Buzz.

Social Media 100

Social Media Social Marketing Planning Media 100

Biznology

FEBRUARY 5, 2013

Everyone’s obsessed with drawing visitors to their sites and online social media properties through advertising, SEO, marketing and PR; however, when the stars align and someone actually clicks through and comes into your sphere of influence, do you have a collections strategy? The same thing is true when it comes to your website.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80