Here is a process to get you started on the right track. Typically, a lead nurturing program uses these communication mechanisms: emails, case studies, articles, events, podcasts, white papers, social media messages and webinars. Digg this! Share this on Facebook. Guest post by Alexandre Sagala. Effective lead nurturing is crucial to successful b2b marketing. Planning. Before starting with the execution of lead nurturing campaigns, you need to spend time planning. Ask yourself and answer these questions: Do I understand my buyers’ buying cycle? Execution. MORE >>

or “should I set up a Facebook page for my business?” Even Mark Zuckerberg started Facebook by just pitching the site to his local housemates at Harvard to get the word of mouth going.) Of course, using email to follow up on these interactions is likely a very good idea to go from introduction to engagement and purchase, but you might discover in the process of talking with the prospect that they prefer to be contacted on Facebook, or, who knows, by phone!  Do they spend a lot of time on Facebook? Share this on Facebook. Digg this! Tweet This! MORE >>

How are consumers and b2b decision makers using social media in their buying processes? Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. However, Facebook and Twitter send the most-engaged traffic as measured by average viewing spent time per visitor. MORE >>

Listening for and spotting a customer issue, responding to them and solving their problem in minutes using social media not only lets you conquer social media but delight your customers in the process. How are you building and taking care of all those really avid followers on Twitter or die hard fans on Facebook – perhaps if you were able to harness them like some companies are doing now with service like Zuberance – you can get them to make recommendations and build your brand with the power of their voice. Share this on Facebook. Digg this! With a Coupon Code! MORE >>

Facebook Advertising – will continue to improve and unfortunately get more expensive. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. So people are looking for an alternative and that’s Facebook Advertising. even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). have been thinking about this play for Facebook for a while – glad I am getting it down on virtual paper for my grandkids to see! Enjoy! MORE >>