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5 Event Planning Tips…Even If You’re Not An Event Planner

It's All About Revenue

Vogel | Tweet this Here’s the dilemma: You need to plan an event, but you have no background in event planning. Many organizations don’t have a dedicated point-person for event marketing. Yet, an event can make or break a campaign. Here are some handy tips to help you from planning process through the big day. No matter the type of event you’re planning, you need to map out a strategy. What’s the goal of your event? Remember, you’ll have no clue whether your event was a bust or boon unless you have the right metrics. Facebook.

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4 Tips for B2B Marketing on Facebook

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Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Thanks again [link] Facebook ja B2B?

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Facebook Advertising – will continue to improve and unfortunately get more expensive. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. So people are looking for an alternative and that’s Facebook Advertising. Share this on Facebook. Digg this!

Blogger outreach is more PR than social media


The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. At the end of the event participants submit to the organizers a list of who they would like to provide their contact information to. Before long, hundreds of email replies stream in.

Best Social Media Stats, Facts and Marketing Research of 2010


How are consumers and b2b decision makers using social media in their buying processes? Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. At its current rate, Twitter will process almost 10 billion tweets in 2010. Digg this!

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Lead Nurturing – How to Develop a Solid Process for B2B Lead Management


Here is a process to get you started on the right track. Typically, a lead nurturing program uses these communication mechanisms: emails, case studies, articles, events, podcasts, white papers, social media messages and webinars. Digg this! Share this on Facebook. Guest post by Alexandre Sagala. Effective lead nurturing is crucial to successful b2b marketing. Planning.

Snooping on Facebook: Not just for stalkers any more

grow - Practical Marketing Solutions

When she told me the following story I was frankly a little weirded-out.   Let’s see what you think about using Facebook as an investigation tool after reading my daughter’s guest post … Since my last post on {grow} , I’m a year older, I’ve aced all my classes, started my own blog and developed a fondness for coconut ice cream.  His Facebook page is private.

Cloud Connectors & Revenue Performance Management: An Interview with Steven Woods [Video]

It's All About Revenue

Revenue Performance Management is about getting a single view of the marketing and sales pipeline, which means from the early stages of awareness through the entire investigation process to close. You need to get data from all kinds of sources, from social media, from events, from webinars. It’s identifying Jesse Noyes’s email account as @noyesjesse on Twitter and as Jesse Noyes on Facebook. Once you understand the data in context, you’re going to guide them through the overall buying process, which means more then sending them an email. Facebook. Share email.

3 Ways Data’s Popularity Is Changing Business

It's All About Revenue

The idea of implementing a lead management process tied to quantifiable metrics was unheard of, much less measuring marketing success by its contribution to topline revenue. The whole concept of applying marketing attribution to top line revenue has still not happened” he said. “Ad dollars and event dollars still haven’t migrated in the fully” quantifiable models yet. Facebook. by Jesse Noyes | Tweet this. Do you feel like you hear the word “data” thrown around a lot lately? You’re not crazy. Obviously, data has always played a major role in our daily lives. Comment below.

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Wish B2B Apps Talked To Each Other? Introducing The AppCloud.

It's All About Revenue

That source code is represented by thousands of customer interaction points across the entire purchase process – and across a variety of platforms and applications. Facebook. Demand Generation AppCloud Apple apps cloud connectors cross channel marketing DemandBase Eloqua Eloqua AppCloud Eloqua Cloud Connectors iPhone Jive LinkedIn marketing On24 revenue Revenue Performance Management RPM sales and marketing Social Media Twitter virtual events web conferencing webcasting webinar marketing webinarsby Jim Williams | Tweet this I finally broke down and bought an iPhone. Reddit.

33 (of the) Best Marketing Strategy Guides and Insights of 2010


Sometimes it’s essential to step back from everyday marketing tactics to ask the bigger questions: not just “ how do we get more people to `like’ us on Facebook? &# or “what apps should we be adding to our Facebook page?&# but: why do we even have a corporate Facebook page? from MySpace to Facebook). Digg this! Share this on Facebook.

7 Steps to Becoming a World-Class Real-Time Marketer


Before we explore the process by which a brand can execute real-time marketing, let's clear up some confusion by comparing and contrasting real-time marketing to another real-timey tactic, newsjacking. Are they news junkies who dive deep into topics on Digg, Reddit, or StumbleUpon? For popular, annual events such as the Super Bowl or the Oscars, "war room" scenarios make sense.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained


Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.' for $1.65

Should You Outsource Your Social Media Efforts?

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); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account? How well is your social media working today?

Searching For the Elusive Net New Name

It's All About Revenue

If you’re running a webinar series with a publisher or other content portal, and your goal is acquiring new names, you have to expect some duplication from event to event.  If separating new from existing isn’t part of your current post campaign analysis, you may be surprised by the results.  In a lead guarantee program that promises a cost per lead of $52, you could find that as many as 50% of those names already existed in your lead management system and were in the process of being nurtured.  Facebook. by Elle Woulfe | Tweet this. New Names, New Metrics. LinkedIn.

Should You Outsource Your Social Media Efforts?

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Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. Jobs Events Try Our New Social News App Welcome to Mashable! World Videos Featured: Facebook. “I have a young clientele that utilizes Facebook all day, every day,” says Yezak. ”When Facebook “likes” and comments).

Book Review: Social Media Marketing


With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.).

What the Future Holds for B2B Social Media Marketing

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Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Facebook Status Updates Tell the Stor.

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Top 5 Mistakes to Avoid on Your Company Blog

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Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! When you write a new post, discuss it on Twitter and Facebook.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Facebook. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Think of it as Facebook for bloggers (well, before Facebook was for everyone.) Speaking of Facebook, the site makes it easy to be private - you must have email address to blog here.

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Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic. For the Influencers – we like to use the same content we have for the consideration stage – webinars, live events, virtual events and so on. Share this on Facebook. Digg this!

Best Web Presence Optimization Guides and Tips of 2010


But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline).  Digg this! Whatever.

Best Twitter Guides, Tips and Tools of 2010


Mack Collier details an experiment he ran and shares the nitty gritty numbers and percentages, as well as the process he used, concluding “even if you only have 100 followers, you can still leverage Twitter as a tool to build your blog IF you are active on Twitter. Digg this! Share this on Facebook. What types of information are worth sharing, beyond blog posts?

The Ultimate Glossary: 101 Social Media Marketing Terms Explained


Blog - Blog is a word that was created from two words: “web log” Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Digg - Digg is a social news website that allows members to submit and vote for articles. Eventbrite is free if your event is free. for $1.65

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Why Niche Social Networks Like Empire Avenue Matter to Social Media Marketers

WindMill Networking

Social media websites are filled with communities and large numbers of people, and most businesses decide to strategically market to the largest websites that exist: Facebook, Twitter, and LinkedIn. minutes Digg 4.1 Big Train follows and interactions are up quite a bit across all of our channels – YouTube, Facebook, twitter, and our blog as a result. minutes Empire Avenue 25.1

FOUND the ROI of Social Media for B2B Marketers!

Buzz Marketing for Technology

But I believe there is one place that delivers a strong ROI in Social Media and if you follow my advice not only will you conquer social media but you will delight your customers in the process! Share this on Facebook. Digg this! There is no wonder why they find it hard to find a strong ROI with that approach. Enter Social Customer Support …. Email this to a friend? Tweet This!

Asperger's and IT: Dark secret or open secret?

Buzz Marketing for Technology

Events. Events. Digg this. IBM launches Bluehouse, a Facebook for business. IBM launches Bluehouse, a Facebook for business. Oracle tries to step up on high-end databases. • The MacBook Brick. • Apple brick is a manufacturing process. • Researcher finds evidence of massive site compromise. Register for the launch event near you. ); ); } else { document.write(); }. ); } else { document.write(); }. More Resources. Blogs Webcasts Quickstudies Security Managers Journal This Week in Print. Zones White Papers Editorial Calendar. Blogs.

2011 B2B Marketing Trends


While there’s no reason to expect sales cycles to shorten, an improving economy next year should help stabilize the length of the decision process. Digg this! Share this on Facebook. MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. You can download the executive summary for free (or pay $400 for the full report ). Strange.). Want to know more?

B2B marketers are stumbling in the dark

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Events Conferences Digital Cream 2011 Digital Cream Dubai Past Conferences Social Events Digital Ski 2011 Past Social Events Jobs View Jobs Post a Job More Blog Press Releases Consulting Services Supplier Directory Member Directory Forums Best Practice Supplier Selection Other Topics Innovation Awards How to enter Why enter? Theyre missing out on a hugely powerful asset.

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“You Had Me At Revenue”: 5 Lessons From The SiriusDecisions Summit

It's All About Revenue

Once again, the Sirius Summit proved to be the event for sophisticated, ambitious organizations.  The most successful organizations employ a highly inclusive process.  In fact, the CFO often proved to be one of the most enthusiastic supporters of efforts to “demystify the black box of sales and marketing expense.”   Go big or go home. and goals, processes (e.g., Facebook.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

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Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? My tactic is to reduce the process down to a very simple form, an inarguable form. Submit guest post ideas to rburnes[at]hubspot[dot]com. Wrong. and Italy.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)


With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. Matt Silverman steps through the process of creating cool custom backgrounds for popular social media sites, with easy-to-follow instructions and rich example illustrations. Digg this! Share this on Facebook.

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Demand Gen And The Whale: 5 Takeaways From Marketing World 2011

It's All About Revenue

Recently, presented at a wonderful event in New Orleans – Frost & Sullivan’s Marketing World 2011. The format of the event encouraged genuine dialogue about the challenges facing demand generation professionals today. By the end of the event, the consensus was to establish a framework for tying field campaigns to revenue for actionable understanding. For them it felt impossible to get the strategic commitment required to establish and adhere to data standardization, integration, and data management processes. Facebook. by Jennifer Horton | Tweet this.

3 More ROIs in Social Media – Conversations Leads and Advocates

Buzz Marketing for Technology

Listening for and spotting a customer issue, responding to them and solving their problem in minutes using social media not only lets you conquer social media but delight your customers in the process. Share this on Facebook. Digg this! Social Media for the Boardroom At a recent BlogWell event I got a chance to. Which leads me to my next ROI …. Email this to a friend?

The State of the Blogosphere 2010

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On Facebook this month, the average user created 90 pieces of content and contributed to the more than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) Even with RSS, bloggers take to Twitter and Facebook to help create bridges between social and interest graphs to related content. If drinking from the glass, it is then half empty.

7 Mistakes Speakers Make with Presentations

Writing on the Web

This week in Las Vegas, at Chris Farrell’s and Mike Filsaime’s event , many speakers presented “7 Steps&# to better internet marketing. When I was at the event , I asked many of my colleagues which speakers they found most relevant, and why. Digg this! Share this on Facebook. Try 3-4 things instead. No way. 1-2-3.

The 3 Big Themes of Demand Generation [Video]

It's All About Revenue

Appropriately, the inaugural DemandCon event served many different demand generation dishes. Despite the fact that just about every marketer saw the need to focus on creative messaging and developing strategy, many reported that they are still bogged down with mechanical, time-consuming processes. While the technological underpinnings were identified, many marketers on the RPM path stressed the need for changes in thinking and fundamental processes. Facebook. by Jesse Noyes | Tweet this. Demand generation might sound pretty wonky. The importance of being compelling.

Social Media is Simpler Than You Think


It provides a rich new toolset and set of techniques for carrying out these processes, but the processes themselves are familiar: listening , networking , interacting , information sharing , and promoting. But expressing your opinion on Yelp , epinions , Twitter, Facebook or any social site is easy and takes only a few minutes—and your words reach a far larger audience.

Four Ways to Measure Social Media Marketing Results


Others argue that social media is a tool , not an event, so applying an ROI to social media is akin to calculating the ROI of your phone, or that at this point the business risks of ignoring social media are so great that ROI is immaterial. Small companies may have so few social mentions to track that the process can be done manually, leading to theoretically perfect accuracy.

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. Share this on Facebook.