Buzz Marketing for Technology

DECEMBER 4, 2008

These days many professional services and technology firms looking to differentiate themselves lean on an age old technique of creating thought leadership. But truly differentiated and provocative thought leadership is actually hard to come by. Most of the time, it is just interesting theory without any proof.

Thought Leadership 100

Thought Leadership Work Management Marketing Management Differentiation 100

Buzz Marketing for Technology

NOVEMBER 17, 2011

Q: It sounds like you are aiming for like the Enterprise Feedback Management space (or EFM if we have to make an acronym) by offering a bolt-on solution to other data sources (survey, CRM, etc.); Again, it’s a crowded market, so how will the Metavana solution differentiate from players like Clarabridge, Verint, Questback, Netbase, etc…?

ROMI 100

ROMI CMO Enterprise Management Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

The study surveyed and interviewed nearly 750 high potentials and their managers in seven Fortune 500 companies and examined key drivers that inspire or impede high potentials from delivering exceptional performance. In the survey, high potentials and managers ranked what drives top performance. Motivator No.

Fulfillment 100

Fulfillment Copyright Knowledge Base Differentiation 100

Buzz Marketing for Technology

JULY 24, 2008

If they stopped spending so much time and money on process and technology solutions and uncovered the latent potential in employees, then real value and differentiation would be harnessed through PKM.? Surveys find that the average knowledge worker spends 30 per cent or more of their time searching for information and knowledge,?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Personalization 100

Buzz Marketing for Technology

JUNE 27, 2008

One version of the model describes six categories of information seeking activities as generic: starting, chaining, browsing, differentiating, monitoring, and extracting. During Differentiating , the individual filters and selects from among the sources scanned by noticing differences between the nature and quality of the information offered.

Lead Ranking 100

Lead Ranking Terms and Conditions Work Management Differentiation 100

Buzz Marketing for Technology

JUNE 27, 2008

Higher levels of personal interest are more likely to trigger specific, well defined and clearly differentiated anticipated needs which will in turn provide clearer direction to an individual as he or she makes the choices and decisions that relate to building a personal information collection. Selecting materials for libraries.

Personalization 100

Personalization Lead Ranking Case Studies Multi-Channel 100

Buzz Marketing for Technology

JULY 24, 2008

The collaboratory team is composed of seven IT research groups and members of four NSF-funded frontier physics experiments: LIGO, the Sloan Digital Sky Survey, and the CMS and ATLAS experiments at the Large Hadron Collider at CERN. The first dimension, along the x-axis, differentiates based on the type of resource to be shared.

Communities 100

Communities Practices Sample Work Management 100