Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. And then some.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Quick Takeaways Content marketing research is essential to making sure your content resonates with your audience and offers unique insights. Set clear objectives.

Research 312

Research Content Marketing Work Management B2B Thought Leadership 312

Marketing Insider Group

MARCH 9, 2021

Guess what B2C marketers—content marketing’s for you, too. Most of the time, the industry sticks to talking about B2B and content marketing; however, a buyer is a buyer. Many B2C brands are adopting this approach as traditional outbound marketing tactics become less attractive. This is a major miss for organizations.

Product 67

Product Content Marketing Lead Ranking Planning 67

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. Although content marketing isn’t the new SEO, top-quality content is becoming the definitive factor in optimizing your site to rank high in Google searches.

SEO 361

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 361

Webbiquity

FEBRUARY 15, 2022

In the words of Viviana Fargo, Operating Partner at venture capital firm Emcap, “ one of the biggest reasons that many startups fail: Founders launch companies with great ideas, but with no go-to-market expertise.” ” Insufficient go-to-market (GTM) expertise has a crippling effect on growth. They are different.

Demand Generation Agencies 317

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 317

Marketing Insider Group

NOVEMBER 6, 2023

If your nonprofit is ready to start advertising online , you’ll first need the resources to power your marketing strategy. But your nonprofit will have to go above and beyond its existing marketing strategy to make the most of Google’s grant. With that in mind, let’s begin.

Paid Search Agency 312

Paid Search Agency Marketing Strategy Marketing & Strategy Ads 312

Marketing Insider Group

AUGUST 30, 2021

Are you using empathy in your marketing ? Because marketing isn’t something you do to people; it’s something you do with people. The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. The result?

Paid Search Agency 354

Paid Search Agency B2B Sales Marketing & Strategy CMO 354

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. However, we know that COVID-19 has forced the world to make significant shifts in business and marketing. Digital has become the supreme leader in the marketing world. It now accounts for about 80% of all marketing channel budgets.

Planning 364

Planning Trends Advertising Agencies Paid Search Agency 364

Vision Edge Marketing

OCTOBER 22, 2024

In their book, Geeks and Geezers: Leading and Learning for a Lifetime , Warren G. Many companies are finding the path to customer-centric organic growth fraught with obstacles, much like the intense heat and pressure within a crucible. Analyze customer data to uncover misalignments between products or services and market demand.

Marketing AI 269

Marketing AI Work Management Marketing Management Customer Satisfaction 269

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

B2B Marketing 337

B2B Marketing B2B Buyer Personas Mobile Advertising 337

Webbiquity

NOVEMBER 9, 2021

Your unique value proposition (UVP) may be the most important collection of words you ever write as a marketing professional. Explain your key differentiator. Supporting your UVP should be a set of (most commonly three) differentiating claims. Likewise, product-level UVPs should lead off the copy on your product pages.

Ideal Customer Profiles 355

Ideal Customer Profiles Brand Identity Branding Differentiation 355

Marketing Insider Group

JULY 14, 2020

What does marketing even mean right now? So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. Quick Takeaways.

Paid Content 354

Paid Content Ad Frequency Paid Search Agency Marketing Budget 354

Marketing Insider Group

JUNE 14, 2020

Brands face multiple obstacles when organizing the content function. At the various inbound marketing and SEO summits every month, marketers get together to share some of the biggest content marketing challenges their companies or agencies are currently facing. Determining Content Marketing ROI.

Paid Search Agency 362

Paid Search Agency Advertising Agencies Content Marketing CMS Development 362

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Content marketing can give B2B companies a truckload of options to keep their audience engaged. Let’s see how.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. But what exactly is thought leadership content marketing ?

Thought Leadership 362

Thought Leadership Enterprise Management Work Management Marketing Management 362

Webbiquity

MARCH 11, 2021

To be successful in any business, it’s vital that your sales and marketing teams work together effectively. Far too often, organizations create structures that keep information trapped in functional silos. Your marketing ideas , for example, should always be informed by what is going on in sales, and vice versa.

Top of Funnel 294

Top of Funnel Paid Search Agency Advertising Agencies Enterprise Management 294

KoMarketing Associates

APRIL 5, 2022

As marketers remain focused on delivering a positive customer experience, new research is highlighting the importance of maintaining data accuracy for beneficial insight. Quality consumer data is the differentiator in knowing who customers are and how to reach them,” wrote the researchers behind the report.

Account Based Marketing 254

Account Based Marketing Planning ABM Budget Programs 254

KoMarketing Associates

APRIL 6, 2022

As B2B marketers look to improve upon the way they connect with customers and prospects, new research suggests that personalization is critical to delivering a positive experience. Similarly, many B2B marketers who adopted an omnichannel approach also gained more market share in 2021.

Marketing Report 255

Marketing Report Organization Personalization Demand Generation 255

Marketing Insider Group

JULY 28, 2020

One of the most central tenets of Agile is to always be focused on delivering value to your end customer (which is one of the reasons it jives so nicely with marketing). In that spirit, our AgileSherpas (myself included) spend a lot of time sharing information on marketing agility with anybody and everybody who’ll listen.

Planning 329

Planning FAQ Enterprise Management Work Management 329

Marketing Insider Group

JANUARY 21, 2022

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. With increases in paid ad content and algorithms constantly in flux, it’s easy to see why it’s becoming increasingly challenging to reach followers with organic campaigns. Study Best Practices.

Social Media 362

Social Media Organization Media B2B 362

Hinge Marketing

NOVEMBER 8, 2024

At Hinge, we’ve written a lot about how to differentiate a professional services firm (for instance, see here , here and here ). That means nobody stands out, which makes their marketing less effective. And to be a true differentiator, it must be easy to understand and provable. We even produced a course on the topic.

Differentiation 87

Differentiation Lead Ranking Organic Leads Efficiency 87

Marketing Insider Group

JANUARY 8, 2025

This article explores how native advertising is changing digital marketing and delivering measurable results for businesses of all sizes. Data-driven targeting ensures native ads reach the right audience, leading to better ROI through higher engagement and conversions. What is Native Advertising?

Paid Content 281

Paid Content Advertisements Advertising Ethics 281

Marketing Insider Group

AUGUST 31, 2020

Everyone wants to convert more leads. Statistics say over 80% of leads will never convert into a sale. If a secret formula to convert leads existed, companies would never go bankrupt or struggle to meet sales goals. B2B buyers often jump from casual reader to hot lead before a company’s marketing or sales team knows they exist.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Scoring Lead Ranking 363

Zoominfo

JULY 28, 2019

In today’s technology and data-driven landscape, marketers are under constant pressure to prove the value of their efforts. But with the amount of data and analytics we have access to, it can be difficult to differentiate between the important marketing metrics and the not-so-important marketing metrics. Keep reading.

B2B Marketing 240

B2B Marketing B2B Zoominfo Conversion Rate 240

Tomorrow People

AUGUST 27, 2024

However, as key components of all marketing strategies, these practices are usually lumped together and treated as one process. Unfortunately, this can lead to unpromising results, such as stagnant growth, poor sales pipelines, high customer churn, and poor ROI. Why is it important to have a clearly defined target market?

Work Management 177

Work Management Tips Marketing Management Allocation 177

KoMarketing Associates

DECEMBER 5, 2017

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Vision Edge Marketing

NOVEMBER 28, 2023

A well-crafted strategy anticipates market changes, aligns with the company’s vision, mission, and objectives, and drives growth through competitive advantage. When your strategy is in synch with the company’s core values and long-term objectives, it fosters a sense of purpose and direction throughout the organization.

Webinar Metrics 214

Webinar Metrics SWOT Marketing & Strategy Lead Ranking 214

Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. The Importance of Content Marketing. B2B Content Marketing Strategy.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Marketing Insider Group

AUGUST 28, 2023

Put simply, nonprofit omnichannel marketing is a strategy that involves promoting your ideals or case for support within and between multiple marketing channels. Omnichannel marketing increases the number of touchpoints your nonprofit has with its donors. Your nonprofit struggles to allocate resources.

Allocation 245

Allocation Paid Search Agency Advertising Agencies Planning 245

Marketing Insider Group

AUGUST 19, 2020

Customized experience – once a differentiator and now a commodity – is at the forefront of every marketing strategy these days, and both consumers and companies alike are obsessed with personalization. Clearly, marketers are under a lot of pressure to meet up with these demands. Source: Accenture ). What industries are they in?

Account Based Marketing 259

Account Based Marketing Personalization Paid Search Agency Work Management 259

Marketing Insider Group

MARCH 18, 2021

Nearly ninety-two percent of marketers 1 in U.S.-based based businesses larger than 100 employees leverage social media marketing to tap into this large consumer group’s potential. Social media strategies have become key to meeting critical marketing goals for many businesses, and the ones that work well start with deep consideration.

Social Media 279

Social Media Work Management Webinar Metrics Social Marketing 279

Webbiquity

JANUARY 4, 2022

How do we enable the people who need data to make decisions within their area of expertise—finance, operations, sales, marketing, supply chain, whatever—but who aren’t experts in data analytics, to use data effectively? Some marketing dashboard tools are easy to use but very limited in scope.

Enterprise Management 344

Enterprise Management Work Management Marketing Management Marketing Automation Services 344

Marketing Insider Group

OCTOBER 1, 2024

Surprisingly, many of these ideas hold up to this day, as marketing leaders still need to shift their mindset to keep up with the times and reach potential customers in the most efficient ways. Image Source Applying some ideas from this event can help you change your marketing mindset, so you can rise above the e-commerce industry’s 1.5%

Work Management 196

Work Management Budget Programs Marketing Management CMO 196

Marketing Insider Group

SEPTEMBER 17, 2019

This article is based on my forthcoming book, Mastering Marketing Agility (Berrett-Koehler, June 2020). . While brutal, this high rate of churn isn’t completely surprising to those of us who have spent much time (more than 3 years, if the data is accurate) in the marketing profession. Everybody’s a Marketer.

Planning 274

Planning CMO Enterprise Management Paid Search Agency 274

Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. But your lead magnets?

Sales Qualified Leads 363

Sales Qualified Leads Lead Scoring Lead Ranking Leads 363

Marketing Insider Group

AUGUST 16, 2021

The truth is, lots of brands know the value of using ebooks and other lead magnets to generate leads, but not as many do it well. Why it Works: Impraise sells a software platform that helps organizations manage employee performance and development. For brands looking to differentiate, it’s a no-brainer. Image Source.

Examples 362

Examples Work Management Marketing Management Peer-to-peer 362

Zoominfo

JULY 13, 2021

We launched Workflows to activate market insights, buyer intent, and website activity. But there are only a few milestones in ZoomInfo’s history that have had a game-changing impact on our trajectory and transformed how businesses everywhere go to market. We acquired Clickagy and launched Streaming and Custom Intent.

Zoominfo 70

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 70