article thumbnail

Better Knowledge Transfer Improves Competitiveness and Growth

Vision Edge Marketing

Similarly, without effective knowledge trans fer, valuable knowledge and skills can be lost or go unused, leading to a lack of progress and competitiveness. It also helps individuals and teams stay current and up-to-date on the latest industry developments and best practices, which can lead to improved efficiency and productivity.

SME 212
article thumbnail

4 Effective Marketing Strategies for Complex Products

Marketing Insider Group

On the other hand, the ability to provide industry-leading insights as a subject matter expert (SME) has never been more valuable as a marketing tool. Productivity brand Zapier, for example, differentiates itself from the crowd by emphasizing its ability to automate workflow without coding. That last bit is important.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How You Can Build the Perfect SMB Sales Strategy

Zoominfo

Winning large business contracts leads to increased revenue — but selling solely to large enterprises isn’t necessarily sustainable for a sales strategy. What is the Difference Between SMB and SME? SMEs (small-to-medium enterprises) operate similarly to SMBs but at a slightly larger scale. Assemble an SMB-specific sales team.

SMB 173
article thumbnail

How Content Marketers Prepare To Write for a B2B SEO Program

KoMarketing Associates

While increasing search engine traffic is an exciting premise, B2B marketers know that traffic improvements have to be realized with accurate content, ultimately driving high-quality leads and inquiries. SME Interviews. Keyword research is only the start for content marketers tasked with supporting SEO.

article thumbnail

Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.” Sales & Marketing Alignment: As mentioned earlier about my conversations with manufacturers, the “more leads” cry is often a misdiagnosis.

Tactics 75
article thumbnail

How You Can Build the Perfect SMB Sales Strategy

Zoominfo

Winning large business contracts leads to increased revenue — but selling solely to large enterprises isn’t necessarily sustainable for a sales strategy. What is the Difference Between SMB and SME? SMEs (small-to-medium enterprises) operate similarly to SMBs but at a slightly larger scale. Assemble an SMB-specific sales team.

SMB 100
article thumbnail

Marketing in the Age of Disruption

Marketing Insider Group

They expect marketing to generate leads, expand brand awareness, and increase revenue. The messages are about features, benefits, and differentiators. No leads came from these campaigns. This allows her team to create more content and tap into every SME (subject matter expert). The CEO Paradox on Marketing.