range Blog Differentiation Lead Scoring Sales Cycle 
ViewPoint
JUNE 21, 2018
Accurate lead/revenue projections are a powerful tool that all B2B organizations need to manage sales and marketing. Problem is, most lead to revenue calculators out there are overly simplistic. A good one differentiates between prospects and SQLs—which have way different potentials to impact revenue. Guess what.
Oktopost
MARCH 4, 2024
B2B SaaS marketing refers to all marketing activities B2B SaaS companies use to improve brand visibility , get leads down the funnel, and ultimately increase customer acquisition, retention, and revenue. The goal is to implement a range of top, middle, and bottom-of-the-funnel marketing activities covering every funnel stage.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Velocity Partners
NOVEMBER 29, 2023
This blog outlines what can go wrong when companies with multiple offerings try to simplify — and then how you can get it right. When simplification slows your sales cycle If your unifying story is too simplified, you’ll end up attracting the wrong kind of leads. Simplifying doesn’t mean picking one thing over another.
Madison Logic
JULY 6, 2023
As businesses continuously seek methods to outperform their competitors, it is evident that AI has become the new frontier for enhancing productivity, driving economic growth, and achieving competitive differentiation. This surge indicates a probable increase in purchases and implementations later this year.
Sprout Social
APRIL 6, 2023
Within it, you can track the production and maintenance of different content formats ranging from social media posts and blogs to emails and events. It helps you create content with intent instead of guesswork, creating more efficiency and opportunities to differentiate your brand.
accelerate agency
APRIL 12, 2023
It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. It’s a purely digital item, so the marketing strategy focus also has to be on using digital channels in a range of ways, from SaaS email marketing to content marketing.
SnapApp
APRIL 4, 2018
Demonstrating the value of any marketing campaign is challenging. This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . It’s a vicious cycle. These are the warm leads.
Expert insights. Personalized for you.
120 
Let's personalize your content