Valasys

JULY 1, 2021

Once the marketers figure out what they want to accomplish, they need to identify the specific features that can help them make the most of their current and future marketing programs. With the help of marketing automation solutions, B2B marketers can send large email batches. c) Landing pages. f) A/B Testing. Customer.io.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Metadata

MAY 26, 2021

The first six months of our Category Creators podcast have helped to demystify what it means to actually be called a category creator, how to build a category, and all the missteps along the way. With disruption comes negative attention, but it’s still beneficial for an analyst firm to help the broader market digest the idea.

Gartner 52

Gartner Validation Eloqua Forrester 52

Vidyard

APRIL 12, 2017

I’m thrilled to join Vidyard to help organizations become world-class, video-enabled businesses.” Vidyard helps marketing, sales, support and management teams create, share, monetize and measure video. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

The ROI Guy

AUGUST 27, 2018

These are used to fuel demand-gen programs, engagements and get even more prospects and customers to understand the differentiating value of their solutions and leverage the interactive tools for personalized assessments.

Marketing Automation Services 55

Marketing Automation Services Ideal Customer Profiles Tools Peer-to-peer 55

Heinz Marketing

OCTOBER 4, 2021

I think we just added less gray hair to everybody and hopefully some blessings along the way, because it has helped so much. We can go deeper in it later on, but those four things will help you figure out, how do you go? I would say Topliners from Eloqua is one, that was very much a product community, which became a tribe.

Top of Funnel 115

Top of Funnel Account Based Marketing Communities Cross-Selling 115

Customer Experience Matrix

JULY 22, 2011

App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. In other words, the app markets are useful but not huge strategic differentiators. Performable also has existing connectors with a variety of social media, help desk, email, billing, chat and CRM systems.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

ClickZ

AUGUST 20, 2019

SummitSync was built to help businesses increase the number of meetings they conduct at various events and provide concrete tracking to help determine if an event drove revenue. These are marketing and outreach automation tools that help filter through the noise from an outreach perspective. You need to be there.

Marketing Automation Services 75

Marketing Automation Services Automation Trade Show Conversion 75

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

Vidyard

APRIL 12, 2017

I’m thrilled to join Vidyard to help organizations become world-class, video-enabled businesses.”. Vidyard helps marketing, sales, support and management teams create, share, monetize and measure video. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Webbiquity

FEBRUARY 14, 2010

I recently had the opportunity to sit down with Steve Woods , CTO and co-founder at marketing automation provider Eloqua, for a wide-ranging conversation about the future of marketing and the challenges faced by those adopting marketing automation / demand generation systems. Here are six key points that surfaced from our conversation.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Vidyard

APRIL 12, 2017

“I’m thrilled to join Vidyard to help organizations become world-class, video-enabled businesses.” ” Vidyard helps marketing, sales, support and management teams create, share, monetize and measure video. Vidyard Careers: [link]. Vidyard Press Kit: [link]. About Vidyard.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Heinz Marketing

FEBRUARY 26, 2018

Our Guest, as VP of Customer Success at Allocadia, Jocelyn Brown is dedicated to helping Allocadia’s customers achieve the highest levels of Marketing Performance Management and maximize the business value of their investments. Most recently she spent 9 years at Eloqua in customer success and global market readiness roles.

Top of Funnel 47

Top of Funnel Eloqua Peer-to-peer Budget Programs 47

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. About Vidyard.

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

Marketing Insider Group

MAY 24, 2012

You need to differentiate between tools vs. strategy and you need to integrate your advertising into pull-marketing tactics. It helps to inform content consumers what is coming and it helps the production process. But Shifting from push to pull is antithetical to corporate culture. 5 Steps to Achieve Content Marketing Success.

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

ANNUITAS

JUNE 28, 2012

We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). If we want to help our customers grow and mature we need to be upfront and honest. As a vendor or provider, focus on what you do best and how you can help them.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 28, 2012

We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). If we want to help our customers grow and mature we need to be upfront and honest. As a vendor or provider, focus on what you do best and how you can help them.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

SnapApp

MAY 12, 2015

Marketing automation platforms like Eloqua and Marketo talk about tapping into the digital signals our prospects send to understand more about them – Eloqua calls this Digital Body Language ; Marketo calls it Interesting Moments. Help your prospect discover the value of your product or service with a product readiness assessment.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

LeadSloth

JUNE 23, 2009

Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). But that doesn’t help with getting more visitors to your site. This will differentiate them, and will allow them to increase the revenue per customer.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Anything Goes Marketing

MARCH 8, 2009

Today, I want to share these stories with you to help you better understand the power of social media and to hopefully inspire you to continue on your social media efforts or to jump in for the first time. We ended up meeting and I was able to help this client out as much as I could in the short meeting time that we had.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Chris Koch

JULY 24, 2009

He differentiates between a marketing funnel and a sales funnel because so many leads are lost in the handover between marketing and sales—94%, according to this report. The marketing funnel helps focus attention on a number of important issues: Qualify leads. Lead nurturing.

Top of Funnel 100

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 100

Chris Koch

JULY 24, 2009

He differentiates between a marketing funnel and a sales funnel because so many leads are lost in the handover between marketing and sales—94%, according to this report. The marketing funnel helps focus attention on a number of important issues: Qualify leads. Lead nurturing.

Lead Qualification 100

Lead Qualification Marketing Automation Services Lead Scoring Lead Ranking 100

Golden Spiral

NOVEMBER 8, 2018

Many companies who approach Golden Spiral for website help feel like they’re in a fire drill. Does your website quickly and succinctly help them feel at home on your site, understood, and that you can answer their questions? If your site doesn’t differentiate your company from your competitors, it just blends into the landscape.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

The ROI Guy

MARCH 24, 2013

According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Across the buyer’s decision-making journey, white papers are leveraged: 35% during the early Discovery phase, for finding new ideas and potential solutions – helping answer “Why Change?”

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Ambal's Amusings

DECEMBER 17, 2009

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Customer interviews can help with understanding the true impact of issues. "Don’t let prospect assumptions limit marketing effectiveness."

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

SnapApp

APRIL 4, 2018

To help overcome this challenge and help you better communicate the value of your marketing efforts across the entire buyer journey , we reached out to 39 B2B marketing executives to see what metrics they use to measure and report on performance to the C-suite. . This is very helpful for forecasting. . . #7: 7: Closed/won. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Heinz Marketing

JANUARY 14, 2019

Relationship-building methods to help you win and keep customers. How Scott’s Inspired Marketing Podcast has helped Scott develop relationships. With nearly two decades of sales experience under his belt, he’s ready to share 60 inspiring stories to help you finally sell like a heavy hitter. Why it comes down to momentum!

Sales Management 57

Sales Management Top of Funnel B2B Sales Eloqua 57

WebMarketCentral

SEPTEMBER 29, 2009

I recently had the opportunity to sit down with Steve Woods , CTO and co-founder at marketing automation provider Eloqua, for a wide-ranging conversation about the future of marketing and the challenges faced by those adopting marketing automation / demand generation systems. Here are six key points that surfaced from our conversation.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Leadspace

FEBRUARY 16, 2022

In conclusion of their evaluation, Forrester differentiated Leadspace’s solution as a leader in application integration capabilities! Leadspace has out-of-the-box native integrations for SFDC, MS Dynamics, Eloqua, Marketo, Hubspot, Pardot, Google Analytics, Adobe Analytics, SalesLoft, LiveRamp, and LinkedIn.

B2B Sales 62

B2B Sales Ideal Customer Profiles Efficiency B2B Marketing 62

Leadspace

FEBRUARY 16, 2022

In conclusion of their evaluation, Forrester differentiated Leadspace’s solution as a leader in application integration capabilities! Leadspace has out-of-the-box native integrations for SFDC, MS Dynamics, Eloqua, Marketo, Hubspot, Pardot, Google Analytics, Adobe Analytics, SalesLoft, LiveRamp, and LinkedIn.

B2B Sales 62

B2B Sales Ideal Customer Profiles Efficiency B2B Marketing 62

Metadata

OCTOBER 15, 2020

We have Mark Organ, the former CEO and founder of Eloqua and Influitive and Categorynauts. It’s been a fortuitous path that got me here by virtue of everybody else helping out a little bit, not by just us pushing it. You do help each other because you’re all marketing that category. That was really good.

Eloqua 59

Eloqua Work Management Marketing Management Differentiation 59

Convince & Convert

OCTOBER 26, 2013

In other words, we are working very hard to create content that effectively helps a narrow slice of our audience. Instead, I see the differentiator being based on which company can create the most topical breadth, driven by hyper-relevant, low effort content made not by journalists, but by large groups of employees and current customers. .

Long Tail Marketing 156

Long Tail Marketing Top of Funnel Marketing Automation Services Eloqua 156

Webbiquity

OCTOBER 27, 2015

and 3) how exactly does that help the individual business buyer in his or her job? Thing is, the core message of most B2B products and services revolves around how a vendor’s offering helps its customers (companies and government agencies) do things better-faster-cheaper. HubSpot , Marketo , Eloqua , Pardot , Genoo , etc.).

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

Martech Advisor

OCTOBER 7, 2019

It helps to have hands-on experience on a widely used MAP such as HubSpot, Marketo, or Oracle Eloqua. Knowing what to measure and how to infer insights from data is a skill that differentiates an expert from a rookie. Along with this, consistently keeping a tab on campaign performance can help you optimize campaigns on the go.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47