Marketing Craftmanship

MAY 31, 2012

Largely because Virgins are always in short supply, Branson serves as the personification of his brand, and works hard to nurture the image of a counter-culture, free-spirited, creative thinker who’s always ready with new solutions to old problems, eager to challenge the status quo. billion – nothing is more important than brand image.

PR 100

PR Work Management Sample Marketing Management 100

Marketing Craftmanship

NOVEMBER 30, 2014

While waiting for the PR profession-at-large to earn a place at the senior management table, current practitioners should develop their own company-specific strategies that will enable them to rub shoulders on an equal basis with their counterparts in finance, legal, marketing, operations or technology.

PR 100

PR Enterprise Management Work Management Marketing Management 100

Marketing Craftmanship

JUNE 28, 2016

In addition to capturing this marcom window of opportunity, marketers would be well-served to take an additional giant step BACKWARDS…by developing “Ink on Paper” collateral materials that build brand stature. They do not fear appearing out-of-touch or old fashioned.

B2B Marketing 100

B2B Marketing B2B Paper Work Management 100

Marketing Craftmanship

AUGUST 14, 2015

For Chief Marketing Officers, the outcome of this juicy scandal might provide some hope that hard work and determination can help them to legitimize the often maligned marketing function, and perhaps increase their stature and length of tenure at the senior management table.

Paid Search Agency 100

Paid Search Agency Enterprise Management Lead Ranking Work Management 100

Marketing Craftmanship

JULY 19, 2013

Although a similar-sounding name brings footwear to mind for most Americans, “Doc Martin” is a British television series that follows the fictional life of Dr. Martin Ellingham, a brilliant but extremely grumpy (dog-hating) vascular surgeon whose medical career is sidelined after he develops a fear of blood. Overcome Obstacles.

Television marketing 100

Television marketing Public Relations Thought Leadership Blogger 100

Marketing Craftmanship

AUGUST 14, 2015

For many firms, the database creation is relatively easy; but content development can be extremely difficult because it takes time and planning. And if all this sounds like too much work, then skip to Item #3 below. If quarterly is too onerous, then semi-annually is better than nothing.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100

Marketing Craftmanship

AUGUST 18, 2017

That longstanding production method was made obsolete over a 5-year period, with development of “ What You See Is What You Get ” screen technology, combined with the invention of laser printers and graphic design software such as PagerMaker. Introduction of this new technology called “Desktop Publishing” rocked the business world.

Marketing Automation Services 100

Marketing Automation Services Sales Qualified Leads Marketing Automation High Quality Lead 100

Marketing Craftmanship

FEBRUARY 7, 2017

And firms that understand this market dynamic, and work to build a marketing strategy to address the underlying human issues, can gain market acceptance and compete effectively against larger and better-known competitors. The old adage, “No one was ever fired for hiring IBM,” still rings true in every industry.

Paid Search Agency 100

Paid Search Agency Companies B2B Thought Leadership Thought Leadership 100

Marketing Craftmanship

NOVEMBER 29, 2013

Over the past decade, three developments have upset the already rocky relationship between PR and the press: Email, and “blast email” in particular, has become PR’s most frequently used communication device. It’s a dance that both sides understand.

Public Relations 100

Public Relations PR Blast Campaigns Press 100

Marketing Craftmanship

APRIL 19, 2012

Increasingly, social media tools like LinkedIn are playing an important role in personal and corporate life.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 100

Marketing Craftmanship

NOVEMBER 27, 2018

These brief, tailored messages – sent either by email or snail mail – have not only enabled us to maintain a consistent pipeline of clients; but more importantly, we’ve built a practice consisting of high-value companies and people that we wanted to work for. Timing is every in life, including business development.

Effectiveness 124

Effectiveness Business RFP Lead Scoring 124

Marketing Craftmanship

JANUARY 13, 2017

These brief, tailored messages – sent either by email or snail mail – have not only enabled us to maintain a consistent pipeline of clients; but more importantly, we’ve built a practice consisting of high-value companies and people that we wanted to work for. Timing is every in life, including business development.

RFP 100

RFP Lead Scoring Lead Ranking Tactics 100

Marketing Craftmanship

JULY 15, 2011

So here’s the strategy I developed: I created a simple tombstone ad that read: “Looking for Reasons NOT to buy or lease a BMW 318i ? Andrew, I’ve worked at this dealership for 7 years, and no one from BMW of North America has ever been here for any reason. I’ve got 27 Good Ones for you.”. He pulled me aside, and whispered, “Mr.

Classified Ads 100

Classified Ads Press Ideal Customer Profiles Ethics 100

Marketing Craftmanship

APRIL 17, 2011

Rather than studying IRS rulings, is your accountant better served, in terms of business development and retention, by inviting clients and prospects out for a round of golf, dinner and drinks? Two months later, the CEO engaged me again, to help his marketing director make the plan actually work.

Transparency 100

Transparency CPA Cost per Acquisition Ad brokers 100