Customer Experience Matrix

SEPTEMBER 18, 2023

The need for unified customer data has now been so widely understood for so long that we just naturally assume that more companies will have developed it. The fraction of survey respondents who said they work in a martech department has more than doubled since the last survey, which was the first that listed martech as an option.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

Customer Experience Matrix

NOVEMBER 9, 2017

It generally arises from a perception that corporate systems don’t meet workers’ needs: either because the corporate systems are inadequate or because corporate IT is hard to work with and has other priorities. Such user-built systems frequently grow to support work groups or even departments, especially at smaller companies.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Budget Programs 120

Customer Experience Matrix

MARCH 9, 2020

Here’s my interpretation: • The European market is divided into several zones, each at a different stage of the development. Growth there began in 2017, paused as companies worked to meet the GDPR deadline of May 2018, and then resumed. They are largely consistent with each other, so I think it’s fair to give a summary.

Work Management 177

Work Management Marketing Management Vendors Paid Search Agency 177

Customer Experience Matrix

MARCH 13, 2018

Sensors are currently running in a handful of stores and the loyalty and couponing systems are under development. Development work on the rest of the platform will start after the sale is over, with a live product due this August. If they’ve published a schedule for further development, I can’t find it.

Personalization 120

Personalization Ad Exchange Mobile Advertising Loyalty 120

Customer Experience Matrix

MAY 22, 2018

Selling enterprise software packages to mid-market firms doesn’t work very well, but embedding enterprise-class micro-services would let Adobe add advanced features without asking mid-market IT managers or business users to do more than they can handle. So it would be hard to make the numbers work. This could be very clever.

Enterprise Management 120

Enterprise Management Work Management Marketing Management eCommerce 120

Customer Experience Matrix

SEPTEMBER 7, 2016

Similarly, marketers up that time worked with the same data – audience counts and customer lists – they had since Ben Franklin and before. It was only in the 1960’s, when mailing lists were computerized, that new technologies begin to make more data available and marketers get new tools to work with it.

Work Management 120

Work Management Marketing Management Salesforce.com Vendors 120

Customer Experience Matrix

DECEMBER 16, 2018

It’s been quite fascinating to watch the Customer Data Platform industry develop over the past few years. A cynic might argue the reason is that companies have developers on staff and need to keep them busy. Both shed light on what we can expect to happen next. But the nature of software products is to expand their functions.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Customer Experience Matrix

JULY 25, 2020

This is more work than use case demonstrations but gives much more complete information. Today, buyers can often set up a test system with a just a few mouse clicks (although it may take several days of preparation before those clicks will work). Proof of concept engagements used to be fairly rare.

Work Management 194

Work Management Marketing Management Sample Vendors 194

Customer Experience Matrix

SEPTEMBER 28, 2017

There were some interesting developments. But they still seemed to need help distinguishing CDPs from other types of systems, so we still have plenty more work to do in educating the market. I listened as much as could along the way to find what’s new with the vendors and their clients. Broader awareness of CDP.

Multi-Touch Attribution 136

Multi-Touch Attribution Marketing AI Work Management Marketing Management 136

Customer Experience Matrix

NOVEMBER 28, 2015

As Model Factory’s developers correctly point out, many organizations could healthily consume a nearly unlimited number of models. The good news is that set-up is done only when you’re defining the modeling process or adding new sources, so the manual work isn't repeated each time a model is built or records are scored.

Analytics 120

Analytics API Work Management Salesforce.com 120

Customer Experience Matrix

NOVEMBER 3, 2018

Picking the right message is just one of many features and often developers’ main concern. We could easily add another CDP category to cover them – “Marketing Suite CDP” would work just fine. An important point is it’s hard to do a good job of delivering messages, so delivery systems are large, complex products. Many don’t, some do.

Marketing Automation Services 325

Marketing Automation Services Work Management Marketing Management Multi-Channel 325

Customer Experience Matrix

SEPTEMBER 3, 2018

where developments like the new California privacy regulation will almost surely be watered down before taking effect, if not blocked entirely by Federal pre-emption. Meanwhile, Quantcast reported that clients using its consent manager achieved a consent rate above 90%. The flow is even freer in the U.S.,

DemandBase 199

DemandBase Lead Ranking Paid Search Agency Work Management 199

Customer Experience Matrix

OCTOBER 22, 2017

A similar definition applies to software development. In fact, free trials are problematic precisely because so little work goes into setting them up. But many set up a free trial and then don't use it, or use it briefly without putting in the effort to learn how the system works.

Work Management 136

Work Management Marketing Management Marketing Automation Services Software 136

Customer Experience Matrix

OCTOBER 14, 2016

But the company also calls itself a “marketing integration engine” that works with “all of your data”, which certainly goes beyond just advertising. Dig a bit deeper and the confusion just grows: the company works mostly with aggregated performance data, but also works with some individual-level data.

Work Management 120

Work Management Marketing Management Analytics Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 2, 2017

It’s a common pattern: several vendors proudly roll out new products they developed in secret, only to find they’re all very similar. Configuring the workflows is still definitely technical work, which is either done by IT staff or the Quaero services team. So they come up with similar solutions. Simultaneous rollout.

Work Management 120

Work Management Marketing Management Ideal Customer Profiles Outgrow 120

Customer Experience Matrix

APRIL 10, 2014

Real Time Personalization already exists, obviously, and will remain a separate product that can work with any marketing automation system. App developers make a similar calculation, trading lower margins and less control for the larger marketplace and less development expense.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

SEPTEMBER 16, 2017

The CDP Institute is working to ease that pain, most recently with a blog discussion you’re welcome to join here. As it developed, the company expanded its product and, in 2015, released its current flagship, Vizury Engage, an omnichannel personalization system sold primarily to banks and insurance companies.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Personalization Work Management 120

Customer Experience Matrix

AUGUST 25, 2016

If you want to go this route, be sure to check how well the system can integrate with your messaging and flow management systems and be sure they can work at the account level. Those are the places where ABM specialists are most likely to shine.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Account Based Marketing 120

Customer Experience Matrix

DECEMBER 19, 2011

Marketing automation vendors have mostly worked on making it easy to post and share messages and to capture social data. Organ also introduces the notion of an “advocate development funnel” that parallels the traditional prospect development funnel. See my December 8 post for details.)

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Customer Experience Matrix

DECEMBER 1, 2017

Consistent with this thought: the FCC plan to end Net Neutrality will give much more power to cable companies, which as highly regulated utilities have a long history of working closely with government authorities. Of course, that's only positive if the agents actually work in consumers’ interest. retailers focus on convenience.

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

Customer Experience Matrix

FEBRUARY 16, 2012

My role at Left Brain will be to build the “optimization”practice, which means working on marketing analytics as well astechnology. I’m looking forward to deeper involvement in client marketing programs than the project-oriented work at RaabAssociates allowed. That’s exactly what I’ll be working on. It will be fun.

Demand Generation Agencies 120

Demand Generation Agencies Work Management Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

MAY 5, 2016

Or maybe, like me, you’ve decided that getting marketers to think in terms of accounts is a modest but real change whose true significance is that it finally aligns marketers with how the way salespeople have worked all along. None of that matters, according to Engagio ’s Jon Miller, because ABM is dead.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Service Paid Search Agency 120

Customer Experience Matrix

JULY 3, 2018

And bear in mind that Acxiom is really more of a services company than technology developer. In fact, new rules should work in Acxiom’s favor. Indeed, Interpublic competitors Denstu and JWT are among the top three acquirers in the past 30 months, along with Accenture. It will be right at home with an agency parent. However, I disagree.

Work Management 120

Work Management Marketing Management Paid Search Agency Advertising Agencies 120

Customer Experience Matrix

APRIL 2, 2013

SaaS economics aren’t supposed to work that way. Marketo’s other operating costs (research & development and general & administrative) are also high – 52% of revenue, compared with 35% for Salesforce.com and 33% for Eloqua. But it also means expenses are $273,000 per employee – much higher than the $200,000 rule of thumb.

Marketo 120

Marketo Salesforce.com Eloqua Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 9, 2015

Like Radius, Infer works by importing the client's CRM data and enhancing it with Infer's information. Mintigo’s actual implementation is considerably messier than that, but such is the price of working in the real world. And, like the other developments this week, it’s a move well beyond basic lead scoring.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 22, 2014

Lead scoring is not available and probably won’t be added any time soon, because the developer feels it is dangerous without validating that scores are accurate. The system was developed by a UK-based marketing services firm and is still in public beta, which should end in mid-February. continuously updated) as well as static.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Customer Experience Matrix

JUNE 19, 2015

This made commercial products more financially attractive to potential developers and probably scared off others who couldn’t compete for attention on an open-source shoestring. But, for the most part, things worked efficiently and about as I expected.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

MARCH 9, 2015

Current Trends These are developments happening now that will provide the context for industry changes. And oh, to make this work well, Martech has to hugely improve its ability to measure the actual impact of each message – so advanced, predictive attribution also plays a leading role in the martech world of the tomorrow.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Terms and Conditions Lead Ranking 120

Customer Experience Matrix

DECEMBER 6, 2010

I haven’t written much about QlikView recently, partly because my own work hasn’t required using it and partly because it’s now well enough known that other people cover it in depth. Development is focused on integration and enterprise support. But it remains my personal go-to tool for data analysis and I do keep an eye on it.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Salesforce.com 120

Customer Experience Matrix

FEBRUARY 5, 2015

In fact, any vendor that hasn’t developed their own technology can just integrate FullContact to do it for them. In any event, I didn’t commute to work today on my hoverboard, and you probably didn’t sit down to do advanced mobile marketing, predictive modeling or revenue analytics in your marketing automation system.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

NOVEMBER 17, 2011

Marketers can do a better job of picking their marketing automation vendors if they roll up their sleeves and work at it. Vendors are in a unique position to see what’s new and what’s working across the industry, but only some take advantage of it. A vendor needs resources to enhance its product and adapt to unexpected developments.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

APRIL 13, 2016

These are updated immediately as new data is gathered, so the system is always working with the most current information. You’re welcome. ** Originally developed by my colleague Michael Hoffman. The system has 38 clients in Europe and about a dozen in North America. *I Click here for his take on it.

Marketing Automation Services 120

Marketing Automation Services Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

MAY 12, 2015

The redirection works best when the corporate Web site and the salespeople’s microsites are all on a subdomain hosted by MDC Dot. Tools to let users build their own filters and landing pages are under development. Landing pages must currently be built by the vendor.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

Customer Experience Matrix

MAY 14, 2014

The role of the platform is to manage a central customer database so that all the apps work from a common core of information. Some sort of self-generating wiki might work. This means something specific. To do this, the APIs must allow access to that database in terms of reading, writing, and integrating customer data.

Rules 120

Rules Work Management Marketing Management API 120

Customer Experience Matrix

APRIL 24, 2014

What this means in practice is that InfusionSoft development is aimed at making small businesspeople more effective marketers. InfusionSoft’s existing APIs are fairly limited, but the company is engaged in a long-term project to expand them and to write its own applications so they work through the published APIs.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management API 120

Customer Experience Matrix

NOVEMBER 18, 2011

It includes more sophisticated features for working within social media platforms, such as delivering forms and personalized ads within Facebook, using social sign-on to capture more data, and building more detailed profiles based on activities, consumption, connections and influence. The second wave is just starting. Benchmarks.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

MAY 20, 2013

So how do Universal Behaviors work? It will later add more partners, provide a system development kit (SDK) for mobile apps, and eventually allow any company to build its own connectors. Each Behavior is first defined in Silverpop with a fixed set of attributes.

Enterprise Management 120

Enterprise Management Advertising Channels Marketing Automation Services Work Management 120